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The agency started transforming the boarding gates of Changi Airport in Singapore and Kansai Airport in Osaka, Japan, into social gaming arenas where passengers could download a mobile game (similar to fruit ninja) and try to get a high score. At the end of the competition, the top scorers were then instantly upgraded to the business class. Before giving the best guerilla marketing ideas, it is necessary to first explain a few things about marketing in general. We ‘marketers on an extremely thin budget’ know that paying through the teeth for a slick advertising campaign has never and will never equal success and certainly won’t make up the difference when promoting shoddy products and services. While guerillas spend their money prudently, they understand the difference between investing in disposable commodities, such as paper clips and staplers, and investing in goods and services that assist in attaining a far reaching goal.
Further, guerillas are keenly aware that poorly designed and written marketing materials are recipes for disaster!
Another idea is foregoing expensive purchasing decisions such as TV advertising and yes, even Google video ads, in lieu of low or no cost alternatives such as referral programs (Affiliate), email marketing, link bait on third party websites and free e-commerce stores on websites such as Shopify. When searching for the most cost effective solutions to meet your needs, here’s a word of warning; don’t confuse ‘least cost’ with ‘best cost’ and understand that ‘cheap’ doesn’t mean the same thing as ‘inexpensive’.
You’ll never hear a true guerilla marketer say; “That’s not our fault” or “I’m sorry you had a bad experience with my company – there isn’t much I can do about it”. In other words, it is best to do everything in your power to ensure prospects, sales leads and repeat customers have complete confidence in your ability to solve their problem. Your ears and eyes are the best marketing tools you own so ask questions and really listen to the response(s). Before any of these principles can be implemented in your organization’s guerilla marketing campaign, a basis must be established for why buyers should even care about what you have to say.
In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. We are a multi-disciplinary creative services agency that helps businesses create unique brand experiences.
Write press releases for every thing you do that’s community minded and gives back to the local economy. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Over Employer Marketing & RecuitmentLorem ipsum dolor sit amet, consectetuer adipiscing elit. Shared by In A Gorilla Costume These are some very cool and creative guerrilla marketing street art examples to help inspire your next guerrilla marketing street art campaign.


The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. Over 400 passengers were invited to compete against one another during their wait and monitor all the competitors on a large scoreboard. The competition has since been extended to a regional level in which all Air France passengers flying from China, Hong Kong, Singapore, Indonesia or Japan can now compete against each other. Superior marketing provides all companies with their greatest leverage and control and should be viewed as an investment of sorts. Additionally, they don’t waste precious time making penny-wise and pound-foolish decisions and throwing good money after bad. In lieu of creating ineffective point of purchase material, we instead choose to hire graphic designers and copywriters (just to name a few). Never forget that every company, regardless of products and services offered, is in the marketing business and every customer will judge your brand on every single aspect of the experience. Amazement – Every effort of a cost effective advertising campaign must inspire ‘shock and awe’. Content – As a guerilla marketer, you must value substance over glitz so continually over-deliver on the promised experience. A great example of this ‘best practice’ is radio shows which allow listeners to call in and give their opinion on content.
Seems elementary but many entrepreneurs who fail in business do so because they believe others should care about their company’s products and services as much as they do! This is the answer to the small business owners continuing dilemma of a small advertising budget.  A lot of creativity can outweigh the problem of not enough cash. Let everyone know when you publish a new article, make a new blog post, or launch a new product. Unlike traditional marketers, guerilla marketers invest more time, energy, imagination and knowledge than money!
As a result, they don’t worry as much as traditional marketers do when money is in short supply because they have enthusiasm unequaled, tenacity to turn the tide in their favor and a creativeness which only comes when huge advertising budgets are simply not an option. For example, although Facebook advertising is popular, we’ve found it to be largely ineffective and haven’t spent money using the service for several years now.


Careful attention to detail provides guerilla marketers the edge over bigger businesses that often overlook the little things which have the biggest impact on customer experience. Respecting your target market’s experience(s) demands content integrity and challenges them as well.
For instance, there are many organizations which blast ‘tweets’ and Facebook updates to their audience and never take a few moments to read and, when appropriate, respond to others. Fields couldn’t sell any cookies, she loaded up trays of the freshly baked chocolate chip cookies and walked through the mall giving them away.
Some creativity and a lot of brainstorming will build your business even without a big budget.
As long as you don’t experience a massively expensive failure, testing can continue because it is on a much smaller scale and thus, less expensive. It is best to consistently solicit the opinions of clients and customers and encourage two-way conversations which are much different than the classic “I talk and you listen” model. He got tired of competitors making money with his ideas, so he set his own brother up with a competing act, Hardeen, and they had a publicity fed rivalry for years. They don’t have to professionally done, but they do need to offer concise information and have decent sound quality. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. Simply said, guerilla marketers recognize that they cannot buy their way to a successful company. Not only can you save tons of money with an entry price of $5 the results, whatever the need, are truly amazing.
By being a little cleverer and more unpredictable, you challenge consumers who desire some fun in their products.
Lacking adequate capital means imagination and sheer tenacity must become indispensable weapons in your arsenal. Because guerillas have often developed and tested their processes over time, they know that ‘first-things-first’ such as the way buyers and sales leads are greeted, makes all the difference in the world to meeting and exceeding goals.




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