Hipaa marketing policy,window media player free download full version,free edit software for pdf files books - 2016 Feature

In 1996, Congress passed the Health Information Portability and Accountability Act (HIPAA) to ensure patient health information is kept secure and can only be accessed and used to enhance patient care.
Beginning in September 2013, the Omnibus Final Rule requires that providers, payors and their business associates update privacy and security policies. The simple truth is that HIPAA guidelines for marketing are not clear when it comes to mHealth and other new technology that we’re using or developing.
So, while the industry waits for potential updates from Congress, we thought we’d share our best knowledge of how HIPAA can impact your digital marketing plan. If you deal with patient data in any way, you may not use it for any other purpose than to enhance their care. You may not share the information with anyone else without the patient’s expressed written consent. You cannot contact a patient unless they’ve previously given you permission (usually through their healthcare provider). As the healthcare industry shifts its focus to patient engagement, remember to treat your customers as unique individuals. Don’t forget that your other marketing content – from blog posts and white papers to social media posts, eBooks and other content – should never share or use patient data or testimonials without expressed written permission from that person. It has the ability to impact digital marketing plans if any of those plans call for the sending and transmission of Protected Health Information (PHI) in any way.
Do not allow unauthorized employees to take photos or videos at work (they could unintentionally share sensitive information).
As a dental small business owner, you already understand the importance of complying with HIPAA guidelines. After providing basic HIPAA training, encourage employees to think about what they have learned by having them evaluate real-world situations. The more examples you provide, the more likely everyone will understand how to stay in compliance. Social media can make it more difficult for dentists and their employees to follow HIPAA guidelines.
With patients turning to the internet more than ever to connect with medical care providers, online marketing is quickly becoming a requirement for successful and growing medical practices.


Patients are going online for information According to a Think with Google study, 84% of patients use online and offline sources for hospital research.
The HIPAA Security Rule is a set of national standards that protects medical records and sensitive health information that is held or transferred in electronic form.  One of the major goals of the security rule is to protect the privacy of health information of individuals while allowing organizations covered in HIPAA to adapt to new technologies to improve the quality and efficiency of health care. We believe that two-factor authentication is an effective way for health care organizations to protect their health information and prevent attacks because even if one layer of security (login and password) is compromised by an attacker, the second layer of security (OTP sent to mobile device) would stop the authentication process and prevent access to the information.   Organizations that are converting from paper based health care information systems to electronic health care information systems need to make sure that their electronic health records information remain safe and that there are safeguards in place to control access to this information.
DynaPass’® out-of-band authentication platform meets and exceeds the requirements of HIPAA by incorporating two-factor authentication while utilizing out of band authentication in a cost efficient way.
Some groups have even requested updates to HIPAA to reflect the current state of digital healthcare – especially on the mobile side.
The rule makes it clear to business associates (anyone accessing patient data in any capacity) that all marketers must have patient permission in advance of sending them any marketing materials. But, companies are still getting started in the healthcare industry, focusing on patient engagement and hoping for HIPAA clarity soon. If your company is using best practices to secure your data, whether in the office or cloud, you are likely meeting current HIPAA guidelines. Send individual emails, as opposed to massive email blasts that can compromise patient contact information.
For instance, you might create a situation in which a dental assistant mentions online that her boyfriend came in for a cleaning that afternoon. If that happens, a judge will then decide whether the patient deserves financial compensation and what amount is appropriate. With the right understanding and training, you can stay in line with the law and avoid harsh repercussions. The healthcare industry is often one of the last to adopt changes in marketing practices, especially because of concerns over HIPAA and other patient privacy factors. Search also drives nearly three times as many visitors to hospital sites compared to non-search visitors, and on top of that, of patients who research hospitals on a mobile device, 44% scheduled an appointment. In order to comply with HIPAA, marketing messages cannot share or disseminate specific, identifiable healthcare information. Department of Health and Human Services (HHS) to develop rules known as the HIPAA Privacy Rule and the HIPAA Security Rule.


We believe that DynaPass® out-of-band authentication is an effective layered security process that controls security access and is easy to use.
If one person doesn’t understand the training, it could cause problems for the whole practice.
Your practice may also face criminal charges that can lead to prison terms up to 10 years long and fines costing as much as $250,000. It’s purpose is to provide privacy standards to protect patients’ medical records, and other health information provided to health plans, doctors, and other medical providers.
This means that most types of online marketing messages need to stick to general topics, unless a patient has provided written consent stating that their personal, identifiable medical information can be used (for something like a testimonial, etc.) Blog posts are a wonderful way to share information with your patients about health topics that they’re interested in, without violating HIPAA regulations. At Pyxl, as industry experts, we understand and have experience navigating the complexities of digital marketing in healthcare, especially the importance of maintaining compliance with HIPAA.
Department of Health and Human Services (HHS), the Office of Civil Rights (OCR) is responsible for implementing and enforcing the privacy and security rules.
Obviously, email addresses are a piece of identifiable information, so in order to comply with HIPAA by not sharing PHI, the emails you send to these addresses cannot address topics that might specifically relate to a patients’ health care information. PHI includes any information about the health status of an individual, provision of health care, or payment for healthcare that can be linked to a specific individual.
So, in any marketing communications a medical provider creates, specific and identifiable health information about an individual needs to avoided. However, most other general informational topics can be sent to patients without violating HIPAA. If you’d like to learn more about how to market your practice online within these parameters, contact the Social Jeanie today!



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