Hispanic marketing agencies nyc,software to edit video footage,online video sharing php - Plans On 2016

No widgets!Add widgets to this sidebar in the Widgets panel under Appearance in the WordPress Admin. Wooing the Latino consumer, as local Latino ad agencies in CT can attest to, is a complicated matter.
Such challenges, however, come only after an agency can get their foot in the door as a reputable agency for Latino marketing. Despite their overabundance of experience and their confidence in being able to represent, understand, and communicate with and for the Latino community, they say they face challenges as they compete with larger general market agencies for advertising dollars. Many times, she says, these campaigns go to general agencies or even out-of-state agencies who don’t know the community as intimately as a local agency would and therefore don’t know how to represent the population correctly.
Lino explains that most general agencies don’t realize or have a full understanding of the diversity of the Latino population in Connecticut, which while a small state, consists of a wide range of Latino communities that may require a different approach. Lino, however, says an important component is then missing in many of those  campaigns:  the messaging  and approach that resonates with Latinos, who despite their language preference, strongly identify with their ethnicity. She does note that more advertisers are beginning to understand the nuances of this market and she adds. Ramon Peralta, founder and creative director of Peralta Design located in Shelton, CT, says he has encountered similar challenges. Peralta, an American-born Latino and a seasoned advertising man, was a part of the team that started Priceline and  worked with the inventor, Jay Walker, for 10 years, starting a variety of companies. Five years, ago Peralta decided to branch out on his own and established Peralta Design, and while he’s  been  successful, he has not been able to tap into the lucrative Latino advertising  dollar, which continues to evade his firm as well.
Another challenge Peralta faces is in finding advertising budgets for the Latino community,  from the  community itself. I have a small business that caters to the Latino community, specifically for the population who experiences mental health struggles.
It’s hardly news that the Hispanic market – in all categories – is lucrative and growing in population, education and buying power. But in 2015, Hispanic marketing still too often misfires when companies aren’t fluent in the Hispanic customer mindset. Although Hispanics as a market are distinctive, what they want isn’t – to be understood, respected and valued. Coincidentally, this last reason is one of the main causes for failure of most Hispanic Content marketing efforts. We all know the first rule for Content Marketing: Talk to your customer, in your customer’s language about what your customer loves. Have you ever seen an American suddenly begin to speak Spanish as its primary or dominant language? If you are interested in truly understanding acculturation levels, I recommend you read this article: Understanding Hispanic Market Segmentation and Acculturation. I will also include here thinking that your English content strategy will take care of Hispanic consumers. The addition of proper research and culture codes will enable a deeper understanding of the motivations for this particular segment.
Another example is the Hispanic relationship to “Money” that varies with levels of acculturation. Brands may be offering the same products or services but they need to be communicated in different ways. Assuming that all Latinos relate to or search for Latino cuisine images is the equivalent of going after the general market with apple pie and burger photos because we assume it’s relevant to the culture. Ignoring customer insights or professional research is the same as putting yourself in the path to failure, willingly. Hispanic will be viewing your content on mobile devices and ignoring this fact is the same as placing advertisement where your target audience cannot see it.
Because Hispanics over index on Social Media as well, making sure your content can be shared on mobile it’s a must. All strategies have to be documented and your Hispanic content marketing strategy is no exception.
You need to invest time, budget and resources in this market and if you do, you will be rewarded with incredible results.


Basically, Hispanic content marketing not only drives positive brand engagement but, because the market over indexes other demographics on mobile and social media, it does it with much higher success rate than with non-Hispanics. If you are lukewarm about it or go after it pinching pennies, you will not have the results of this growing and ever-present market. My advice is to partner with a Hispanic inbound agency that is bilingual, bicultural and passionate about understanding cultures. I find that one of the biggest mistakes companies make is they continue to pigeonhole us into a certain stereotype and that is one of the worst things you can do. If you look at the demographic of today compared to 25 years ago, the Hispanic market was culturally divided geographically through out the country.
Hispanic Marketing Blog is an initiative of Target Latino, a Hispanic Inbound Marketing consulting firm.
The Hispanic Marketing blog's goal is to share information about the Latino Market or that may affect the Hispanic community and its marketers. My brother was born in Buenos Aires, Argentina -30 years old at the time-, highly educated -a lawyer-, seasoned international traveler and with 6 years of English studies from the London Cultural Institute under his belt. He was visiting me in Los Angeles.
On the second day of his visit, I arrived home to find him holding a box of sugar and laughing so hard he was in tears. Latino banks spend more than a year teaching its underserved Hispanic customers how to use the ATM machines. Interactive Directory of more than 3,000 Media Buyers and Corporate Marketers targeting U.S. It is more about cultural intelligence than simply translating English copy into someone’s native language. Together we create a membership plan that incorporate many different services that come together in helping them succeed in thier own American dream. Images that aren’t culturally inclusive accidentally reveal when the language was translated, but the promotions were really designed for someone else. Waffle House learned through a Cinco de Mayo Tweet that the name Juan isn’t actually a pun for “one.” As if anyone, regardless of their culture, likes their name or language to be a punchline. That’s why marketers should be sure someone fluent in the language and culture helps shape the messaging.
She is an activist and advocate for Hispanic community issues, including cultural awareness, inclusion and community development. Maybe it’s time to find out if you are committing one of the cardinal sins of Hispanic content marketing. Let’s analyze the most important ones but before diving into it, let’s review what a content marketing strategy is all about. As a matter of fact, there is a growing segment of the Hispanic population that doesn’t speak Spanish at all. Blanketing Hispanics with labels such as “brand-loyal” doesn’t really apply when targeting Hispanic Millennials. For more on how to use to craft messages that resonate with this audience, read the Hispanic culture code for money article.
Do not choose a Hispanic content marketing campaign because it has personal significance to your VP of marketing or to your Hispanic employees.
And for Hispanic content marketing to be successful, analyzing results and responding to the analysis of the results, is key. The companies producing the most content for the Hispanic market are the same companies finding the most success in building long-term relationships with US Hispanics. One that spends hours studying and analyzing their similarities and differences between the cultures, because understanding only one culture is understanding none. The stereotype is that the Hispanic market is poor but our purchasing power proves the opposite. He kept on saying, “soy un sudaca (I am so third world).” I didn’t understand what he was talking about at first, so I waited for him to calm down. She is also very well educated -a dentist- and a world traveler, but is older than my brother and understands very little English. Apparently she had bought a brand of laundry detergent at the supermarket to wash a sweatshirt I had given her. One of the findings from a survey conducted with over 350 Sports Marketing Executives from the agency, client and media side is that Hispanic Sports Marketing Budgets are expected to grow by 8.2% annually until 2018.


Telco, CPG, Financial etc) do client side marketers and agency executives see growing the most over the next 5 years? Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
Such as a recent regional radio ad that clearly intended to say a service was “on point” but instead translated to mean “on period.” Whoops. And, if necessary, they should tweak the promotion until it speaks to the audience appropriately. This audience has such a wide range of acculturation levels that go from speaking only Spanish to only English.
One of the main reasons for the high incidence of digital Latinos is the lack of telecom infrastructure in Latin America that led to a huge adoption of mobile devices and the use of SMS or text messages due to its lower cost.
For your content to be found and consumed it has to be more engaging, have more quality and satisfy the market’s needs. Also, Nielsen publishes very nice statistics and studies on wealthy Latinos and few are tapping that market.
When he did, he explained to me that he had ripped the top of the box open in order to reach the sugar at which time he realized that there was a pouring spout on its side.As you can see, it took him just a few minutes to “acculturate”, that is, to learn to navigate in the American culture (at least a little bit).
After washing it, she remarked that the sweatshirt was of low quality, because it had faded so badly.
La mision de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y Espana. That’s why companies of all sizes are trying to win them as customers – it’s smart business. Thinking that you are targeting Hispanics with a Spanish-only content marketing strategy is a delusion. Relevancy is key, and with a growing Hispanic market you cannot afford to waste time and money with mistakes on your Hispanic content marketing strategy. Back in the day, corporations would hire third generation IVY Leaguers with Spanish Sur name to fill this spot.
I was puzzled, but soon forgot about it.When she returned back to her country, she left the “detergent” with me.
Nevertheless, when the same person goes home, he speaks Spanish, watches media in both English and Spanish and consumes products regardless its origin. Just like you don’t write your content for all audiences your English language Hispanic targeted content needs to be developed via marketing persona and and understanding of culture codes. I immediately noticed that it wasn’t detergent at all, it was “bleach.” She had mistaken a product type for a brand.
Going back to both examples posted in the article, your brother could be considered an unnaculturated user of sugar products, while on the other hand he could be an acculturated user of media (TV and Internet sites in English). While the non-Hispanic White alone population will still be the largest, no race or ethnic group is projected to have greater than a 50 percent share of the nation’s total. Data analysis and conversion rate optimization needs to happen so you can adjust your content and its calls to action to improve results.
No wonder the blue sweatshirt had faded.In order to acculturate she had to be told about her mistake.
The bottomline is that these acculturation models are supposed to stereotype consumer behavior. Not enough budget to plan, prepare specific content, promote on social media channels, and analyze its results, will definitely lead to failure.
The rewards for executing a solid Hispanic content marketing strategy are long lasting and will far surpass your expectations.
I guess that the industry has chosen the traditional due to the practical nature of encasing consumers within a particular segment, however, for companies that are truly interested in segmenting the Hispanic market going the extra mile of defining the situational acculturation levels of their consumers could yield good dividends in the long run.



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