How to do social media marketing on facebook,professional video hosting platform,qotsa animated videos,what is online marketing in hindi - Plans Download

Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of products for which the marketing mix involves the 4 Ps framework. The initial movement in marketing strategies was from a direct marketing scenario to brand marketing. However, with services gaining prominence over time, it was realized that the very definition of services was evolving as more and more services were being focused on internet or info-tech based services where direct interaction with the customer was lost. Since services cannot be differentiated purely based on features on offer, the major differentiation to create a brand association and thus customer engagement, is through tapping the social networks. The 7 S framework for digital marketing started gaining in prominence for services marketing strategists. Over time, it was realized that social media is perhaps the biggest tool today to lead a brand marketing strategy for many of the services and product categories, since in both cases, the target segment often uses the internet as a source of information (through websites or though the personal social network) while deciding on a service vendor.


In direct marketing, the marketing managers typically had a role of sales managers and the most important strategic focus was to ensure a incentive structure for the sales force, both internal salesmen and external salesforce (dealers, retailers, distributors) such that the one-to-one marketing could be done at the point of sales. While branding definitely ensured that the customers develop a brand association with the service, sometimes the nature of the service is such that the essence of the service is a transactional one. While the dynamics of a pure internet marketing strategy is slightly different, the essence of the same has been captured in more comprehensive frameworks on digital marketing, which have been derived purely through the theories based on economic rationality.
Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. Over time marketing managers have realized the sustainability of pull marketing than the traditional approach of push marketing strategies. However, it was realized that if a fraction of the sales force deviated or moved to another firm, the entire customer segment was lost to the business.


So brand marketing focus gradually started to shift towards customer engagement and the benefits of social networks started getting conceptualized. This paved the way for the next generation of marketing, namely marketing using social media. Now as services gained in importance, it was realized that the differentiation of services was even more difficult based on tangible features like that of a product.



Video player for mac with subtitles search
Editar videos movie maker mp4
Audio player for mobile website


Comments to «How to do social media marketing on facebook»

  1. 20.01.2014 at 12:20:22

    kommersant writes:
    A single balance on a handle account is naturally quite neatly 'video is driving culture' and 'this.
  2. 20.01.2014 at 17:30:52

    tatlim writes:
    Return leads for much more nurturing: conventional lead tough to earn extra.