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Managing content and the conversations around it have always been part of the PR job description. While a separate Google Calendar is one option for planning, most clients feel more comfortable with an actual file to review. Solo PR PRO Premium members, click here to access these examples as customizable templates. In this case, unless you have an additional scheduling calendar, you’re trusting the person in charge of each communications vehicle to express the information appropriately. By including all of your channels on the left and listing out each communication (with color coding), you can see at-a-glance everything planned for a given week, and adjust as needed. As we know, scheduled updates don’t negate the need for real-time engagement across social networks, but proper planning is a necessity to stay on top of the many communications vehicles at our disposal today. Hi CMG- We provided screenshots for those who would like to re-create the templates themselves.

You can cancel at any time, and all of our hundreds of pages of Premium content is available to new members on day 1, so you can try us out and get these calendars for just $25. But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations.
So once you’ve thought through your strategies, there are three calendar approaches I’ve found work best to manage updates in most client situations (note that these are separate from the blog editorial calendar process). This calendar can be as general or as detailed as you need it to be (word-for-word tweets, for example), and can be customized for any number of assets.
If you’re working collaboratively with a team, Google Docs (now Google Drive) remains one of the best tools for handling content management, since all of the above calendars can be placed online as a spreadsheet and edited by those with permission.
If you’ve used other methods with success (or if you have any lessons learned to share), please let us know in the comments! Hope that helps, and feel free to use our Contact Us form if you have any further questions!

While there are some tools that simplify the end-to-end editorial and social media management process, they’re usually outside the budget range of Solo PR Pros and their clients.
By popular demand, save time and purchase a .zip file of these templates in Excel for a one-time fee of just $19. Save time and purchase a .zip file of these templates in Excel for a one-time fee of just $9. Having a repository of Conversation Calendar Templates can be enormously beneficial in meeting varied client needs. Namely, it should be very easy to curate content, but also very easy to integrate with existing blogging platform like WordPress.

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