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In this article I’ll explain how to use Instagram to drive big results for your business. The only place where you can put a clickable link on Instagram is in your profile, below your bio description. If you’re going to see any success with Instagram, you must use this link effectively.
Include a website link on your profile, since it’s the only clickable link on Instagram.
Want people to go to a specific product page for two weeks and then change it to a new product page after that?
On Instagram, Michael Kors shares images of products in environments familiar to their audience. Also, if your customers post photos with your products, share them as user-generated content (UGC).
Companies that don’t have tangible products to sell can still use Instagram to showcase their services. Even if you don’t have a specific product, showcase your services by taking creative photos and posting them on Instagram. If you travel for work, visit different branches of your company or even interact with people around town, and take photos of real-life encounters to showcase who you are. Another way to add pizzazz to your Instagram photos is to put a text overlay on your image. Use a desktop tool like Photoshop or PowerPoint or a website like Canva or PicMonkey to create text overlays on your images before you upload them to Instagram. Use the text overlay to list the price or options for a product, advertise a sale or limited-time offer or promote an event—whatever way you need to convey a clear message about your brand or service.
The post caption, which is the first comment immediately underneath each Instagram post, is the comment you include during the upload process.
This valuable Instagram real estate should never be left blank and it should be as descriptive as necessary to complete the message.
Creative calls to action, like this one from Nordstrom, boost engagement and ultimately sales. Whatever your call to action is, make sure it’s clear and of value to your followers. To make the best use of your post captions and comments, include relevant hashtags on your Instagram posts.
In every post, incorporate a mix of highly popular hashtags (those with hundreds of thousands or more images), moderately popular hashtags (those with thousands of images), less popular (those with fewer than 1,000 images) and your own custom hashtags. Today, senior executives expect to see data that justifies investments and demonstrates value. When tasked with meeting a specific campaign target for the year or quarter, use last year’s data to develop realistic projections.
While it’s always a good idea to use your own past campaign data to create a new marketing budget, industry information can be helpful as well.
Most marketers measure campaign performance by calculating ROI based on single-touch campaign attribution. Attributing revenue to every campaign touch-point on an opportunity equally provides greater accuracy than giving all the credit to a single campaign.
Data is valuable in predicting future marketing campaign performance, but it can also help identify and fix issues with core processes that ultimately affect sales. Too many marketers back themselves into a corner late in the year by being overly optimistic about how many leads a campaign will generate. While your own campaign data is an excellent source to use while developing projections for a new campaign, keep in mind that it’s a good idea to factor in other relevant data. Many marketers calculate ROI by attributing each sale to a single campaign touch-point in Salesforce.


Using a campaign influence approach that weights all customer touches equally is more accurate that simply attributing a sale to the first or last campaign touch on the opportunity.
A closer look at data generated by one department often reveals issues about performance in other business units. In today’s data-driven business environment, the companies that generate and apply data effectively have a huge advantage. Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some video marketing resources to help you improve your social media reach online. Visual content will continue to become more popular this year, and this is especially important in building visibility for your brand. Hopefully you will find these video marketing resources useful to your social media strategy. It can help you promote your products or services, get more leads and generate conversions. This could be your blog page, your product page, a custom landing page, a lead generation page or any other page on your website. It has to do with the process of having to select a browser when navigating away from Instagram.
Instead of listing the full URL, get a Bitly or goo.gl link that allows you to track clicks.
That way, you can check the analytics for that specific link and get a real assessment of how much traffic you’re actually driving to your website from Instagram.
An image of a new necklace on a counter doesn’t convey the same feeling as a photo of someone wearing that same necklace with a coordinated, styled outfit.
A reposting app will allow you to give the original user credit, while showing your audience how others enjoy your product. Take photos and videos of key employees, customer interactions or other related actions such as navigating your website. No matter how many subsequent comments are added, the original caption will always remain complete and visible beneath the post. Marketers are increasingly using sophisticated campaign analytics to assess campaign performance.
For example, if your company’s objective is to generate $15 million in revenue, analyze data from last year to identify how many leads you generated, the number of sales closed and the average deal size in relation to your spent marketing budget.
Average deal close rates (from inquiry to close) can vary significantly from one industry to another – for instance the software sector close rate averages around 1%.
They typically create a ratio using the amount of marketing spend versus the revenue generated by sales, attributing credit to the first or last customer touch-point. For example, you may notice that a campaign performs spectacularly across all regions but one. They use “best guesses” about how a new campaign will do or estimate performance using a target response rate. But don’t forget that it’s possible to get a more accurate accounting of marketing effectiveness by using a weighted campaign influence strategy.
As a marketer who closely analyzes data, you’ll find plenty of information that will help you continuously improve your own team’s performance, but don’t hesitate to use your findings to enable other departments to succeed.
By using marketing campaign data to develop better budgets, more accurately predict outcomes and continuously improve performance, you can score a win for the marketing department – and for the company. Prior to joining Full Circle CRM, Bonnie Crater was vice president of marketing for VoiceObjects and Realization.
You can not refuse the persuasive power of scent, it enters into us like the air we breathe into our lungs, it fills us, it dominates totally, there is no way to oppose it. Facebook Slideshow is a great addition to its advertising platform, which allows businesses to create slideshow ads from their photos.


Adobe Voice can help your business stand out with animation and simple voice recording, which allows for pitching ideas, a cinematic style of presenting ideas, ect. If you’re running a contest and want people to opt in or register on your website, make this page the link in your Instagram profile. Therefore, when someone clicks on the link in your Instagram bio, Google Analytics records the traffic as direct, not a referral from Instagram.
Take it a step further: put that person in an environment, such as at a party, with family, in a park or all of the above.
While you’re allowed up to 2,200 characters in your Instagram caption, 200 to 300 characters is usually ideal.
If you want people to call, email or visit your store, make that request clear in the message. But campaign data is also helpful in preparing budgets, predicting results and identifying and addressing performance issues.
Then use that information to calculate an estimate of the number of leads you’ll need to generate to reach your current sales goal and how much it will cost.
When you compare the benchmark data for your industry alongside your data you can determine if your goals make sense or if you need to improve your processes.
However, the sales cycle usually contains multiple touch points, so attributing the revenue to all campaigns that touch an opportunity, with each touch-point weighted equally, yields more accurate attribution. But today, most marketers have access to the specific campaign performance data needed to accurately forecast campaign results.
Factor in industry benchmarks to generate more accurate estimates of campaign performance and to see how your marketing efforts stack up with the other companies in your space. But the sales cycle is complex and often involves multiple campaigns, so it makes sense to account for every campaign touch.
Use your marketing data and business processes to assign weights to each campaign touch-point, and you’ll get a clearer picture of what works and what doesn’t. For example, if you find evidence that lead handoffs are routinely mishandled in a specific region, it’s to your advantage – and the company’s – to help fix it. This has great appeal to your potential leads, which allows for the selection of three to seven images that can be placed into an eye-catching video ad. This is a fun way to showcase what your brand has to offer, and can especially help in connecting with your customers. Add professional edits plus music for professional results, which can be shared on iTunes, social media, Google Drive, and Dropbox.
You can use up to 30 hashtags per post, but there’s rarely a situation where that many are needed. A weighted campaign influence strategy provides a clearer picture of marketing value and provides the most accurate ROI numbers. Marketing data measured in conjunction with your sales data can help you identify potential issues like this and address them.
By using an even spread campaign influence approach that weights all customer touches equally, you can get a more accurate view. As more people turn to their mobile devices to view content this can be a valuable asset to your marketing budget. The spread of aromas in a room must be correctly calibrated so it will be perceived from the first steps within the environment but it will not be aggressive.Which fragrances can you spread in your store?



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