How to make a content marketing plan,mobile internet marketing trends australia,video editing software 64 bit windows 7 - PDF Books

Whatever your website is, I believe that there is always a way to keep your content fresh, unique and attractive and through research and experience, I will summarize to you how to do so using 10 simple tips. When writing for the web, try to choose a theme and stick to it in order to attract the right audience and gain their loyalty.
It is important to be knowledgeable about your field of work, however, it is also important to know what has been written about what in general. Whenever possible, try to provide proof when you are attempting to convince your audience with something.
According to Google’s advice, it is very important to use an average of 10 words per sentence, 1-4 sentence paragraphs as well as lists and bullets within the post you are writing and whenever it is possible.
Whenever I write a post, I make sure to add a image or video to make my content more attractive and easier on the eye. It is very annoying when you start reading a post and you find spelling and grammar mistakes.
Whether you are writing a new post or adding an up-date to an old one, make sure you keep your content fresh and up-to-date. Following Larisa Thomason’s advice, make sure that your use of humor takes into consideration variables such as cultural differences and audience sensitivities. Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers? Think of a status update that is interesting and relevant to the brand and to your fans and followers. Always think of new stuff to share, read the news about the industry you are in, and follow the hottest trends from social networking sites. Allowing people to interact creatively in creating content will stimulate them to share more.
Stephen Abram is a librarian and principal with Lighthouse Consulting Inc., and executive director of the Federation of Ontario Public Libraries. Connect With UsSubscribeEnter your email address below to receive updates each time we publish new content. I view content marketing as a reciprocal exchange of value between business and consumer, and the greater this reciprocal exchange of value, the more money is made and the more good is done in the world.
The direct business benefits of content marketing (leads, brand awareness, trust, customer loyalty, sales) are second to the value this practice can provide in people’s lives, as long as it is viewed by businesses the correct way.
In the first half of this article, we’ll discuss the concept of content marketing and delve into methods to make money directly from your content marketing campaigns. In the second half, we’ll examine cases where people and businesses (who may not even view themselves as content marketers) have used their content to grow their businesses and change lives at the same time (including my own). There’s a reason why some of the biggest companies in the world are delegating bigger budgets to content marketing and content strategy.
If you’re utilizing content marketing, your content should solve the same problems your services do. If you’re a doctor, publish blog posts about home-remedies for the common cold, and the best ways to wrap up a sprained ankle.
If you’re an accountant, give away a free eBook that helps people get their finances under control. Because it establishes you as a trusted authority – especially over your competitors who aren’t providing any free value. You might publish a free eBook on getting your finances under control, but you’ll still get people who download it, read it, and don’t know what to do, or don’t know which actions are best for them. But since you gave them this information already, they’ll trust you to know what you’re doing. They’ll seek out your services, rather than your competitor’s, because you’ve already proven you can help them. Yes, you’ll lose out on a few potential customers who will use your free information and never need your paid services. By setting up your site the right way, with email opt-in boxes, clear calls-to-action to your products and services, and with easy navigation to your most valuable free content, you’ll compel random visitors to become more emotionally invested in your business. If you produce content with a genuine caring for the wants, needs, and desires of your audience, they will reciprocate this value by seeking out your services when they’re in a time of need.
Your customers think that if you give away this supremely valuable information for free, your paid services must be even better. That’s the theory behind content marketing, and why so many people are realizing the value it has in business. However, before you start making money, your content marketing strategy needs to accomplish some initial goals.
Free, high value, 100% audience-focused content is a magnet for your target audience and prospective customers.
Effective content marketing isn’t about writing articles and eBooks that glorify your products and services. That’s product-focused, self-serving content that resonates with only your core target audience. It only works on the people who would buy your products and services anyway, whether they read your content or not. Your first goals involve attracting the audience who will become customers with the right amount of trust in your authority and exposure to your brand. You trusted that their products and services would fulfill your needs better than their competitor’s would. All of these factors lessened the possibility of buyer’s remorse and dissatisfaction after the purchase. Your prospects see an article your business wrote being shared on their Facebook feeds, and their friends are commenting about how helpful it was. This prospect has had enough exposure to your brand and has enough trust in your authority to become a happy customer.
Subscriptions to your email list – where you can use effective email marketing to build stronger relationships and directly promote your products. Increased traffic to your site through social sharing – where your content, copywriting, and site navigation can lead to greater investment in your business, which leads to sales down the road.
Building authority as a trusted resource through consistently useful content that helps define the standards of the industry. Now that we’ve got the concept of content marketing down – and which goals our content needs to achieve first – let’s move on to the really fun part. For instance, your audience may love an $8 eBook from you, but they may not be as open to affiliate promotions of other people’s products.
When you promote your products and services within your content, do it tastefully and with a clear call to action. Let’s say you’re writing an article on gardening in the west coast, and you sell an eBook that helps people decide which plants to plant at what times of the year. You should also be linking to other useful resources, both within your website and externally, to give the reader everything they need to master the topic you’re discussing. But let’s check out a more subtle way to sell your products and services, in case your audience won’t appreciate direct promotions in your content. You’ve seen me do this a few times in this article, and you’ll see it happen a few more times.
Natural linking involves taking part of a sentence that directly relates to another piece of content (or product) and simply making it the anchor text for a link to that content.
There’s no direct plug or call to action (like if we were using copywriting) so it’s less likely that our target audience will click on it. If you don’t hit your target audience, you may attract people whose friends or coworkers will want to buy your stuff, so don’t shy away from linking to your services whenever it’s appropriate. Prospects click and are taken to a landing page on that person’s website, using a link that’s unique to you. If prospects buy the product after clicking through with your link, you receive a predetermined percentage of the price as commission. They see it as an immoral way to make money online, because there’s incentive for the marketer to promote products that suck, just for the commission. Only promote products you have used yourself and would recommend to other people, even if you weren’t getting a commission. Check out Smart Passive Income, Pat Flynn’s blog for helping people earn passive income online. Incorporating affiliate links and promotions can make your content marketing campaigns very lucrative. For more information on how to take advantage of affiliate marketing with your blog, I would check out this post by Sean Ogle.
The possibilities are boundless, and it’s fun to see how many ways you can repurpose existing content and stick a price tag on it. No matter your industry, you can create content-based products to sell on your website that will be of value to your audience. You can then funnel people to these products through the valuable content you’re churning out (i.e. If you’re a plumber, you can write an eBook on simple home-plumbing fixes, charge $6.99 for it, and make some extra income. In your blog, you could then write articles based on home-plumbing and naturally link to your eBook if people want more detailed instructions.
If you’re a painter, you can offer a beginner’s video painting course for $30, and give out the first two videos for free to entice people to join.
Then, you could create videos showing how you paint your masterpieces, and link to your course that teaches people how to start doing the same thing.
You’re always providing value, but using your content as a magnet to help people trust the value inherent in your products. I’ve determined one crucial aspect that if your content lacks this, or doesn’t provide enough of it, you won’t achieve more than a marginal amount of success. It’s value that comes from a genuine caring for your audience and the issues that plague their lives. There’s a difference between valuable content, and content that is valuable to your audience.
You may publish an epic article on how to get high paying clients, but if the purpose of your content marketing is to attract clients, you’ve missed your market entirely. In my case, I could publish the greatest article ever on becoming a better content strategist, but it wouldn’t lead to any new clients. Your products solve problems for your target audience, so your valuable content should solve the same problems. The second point I want to make about valuable content is about being empathetic to your audience. For your content to have any impact, you have to genuinely care about the issues that plague their lives. If your content isn’t getting any engagement right now, or social shares, or comments, this could be the reason why. We’re going for deep dive into the sea of value, breaking down what it means, who’s succeeding at it right now, and what we, as content marketers, entrepreneurs, and business owners, can do to infuse this value into our content.
Content marketing is about facilitating an exchange of value between business and consumer.
The more it improves their customer’s lives, the more fulfillment their audience gets out of life. The more fulfillment they get, the more they attribute this fulfillment to the business that provided this value.
By attributing this fulfillment to the business, they build trust and establish a connection with that brand.
As they trust and connect with this brand more and more, they see it as their number one choice to seek those specific services.


The business grows, its owner and staff get bigger paychecks, they get more time to spend doing the things they love, and they make the world a better place by improving people’s lives at the same time. But once those results are in, they tend to stay, because that connection between business and consumer stays strong.
If you’re a lawyer, your audience’s biggest concern is having piece of mind they’ll be okay once their legal debacle is over.
If you’re a psychiatrist, your audience’s biggest concern is making sense of what they’re feeling, so they can live a normal life again. If you provide SEO services, your audience’s biggest concern is rising the ranks in Google’s results and bringing in more targeted traffic to increase conversions, get sales, and live a more fulfilling life through the success of their business. Once you nail this down, you’re ready to write (or to shoot your video, record your audio, etc. Supremely valuable content combines multiple forms of media to give the reader a full sensory experience. Share-worthy content is usually supremely valuable, so the guidelines in this study are good to follow as well.
Copyblogger says this content is the content that educates your reader to do business with you.
You’re providing your readers enough valuable content to improve their lives, while giving them a chance to get “more where that came from” through your paid services. But it’s your supremely valuable content that entices them to want more information, to deepen their understanding, in the first place. You make the big bucks once you have taught them so much, their only logical next step is to seek your services. Educate the reader to do business with you, right up to the level just below your paid services. I’ll also be following the leads of the following companies, some of which are not only making money, but changing lives at the same time (including my own). Let’s check out some companies that are doing content marketing the right way, and have gotten massive returns from it. According to investigative research done by Zach Bulygo of KISSmetrics, it only took Mint 2 years to grow from zero to 1.5 million users and to be sold for $170 million.
Besides creating superior personal finance software, the Mint team launched a content marketing strategy that involved quality blogging, networking with other personal finance blogs, and multiple PR campaigns per year.
They took an area of people’s lives that is generally frustrating (managing finances) and churned out content that catered to these needs. These are the same needs their product fulfills, but first, they had to use their content as a way to funnel people to their software.
Readers could even submit their own stories to be featured on the blog, heightening engagement (and as you can imagine, I’m sure everyone who got featured told all of their friends and family, spreading the Mint brand through word of mouth). They interviewed top finance professionals, including CEOs, and featured these “Minterviews” on the blog. Personal finance bloggers got to guest post on MintLife, giving them a link back to their website and giving Mint exposure to influential writers.
Their most viral content was glaringly informative infographics, highlighting key issues in people’s lives in a turbulent economy. You know you’re going to find deals when you open up the magazine, but you’ll also find helpful articles. And they don’t pretend to be a non-commercial magazine and then stick promotions in there as if readers won’t notice. Costco Connection has monthly contributors, so readers can get accustomed to reading their columns and seeing their faces. They get quality writers to create their content, and industry leaders, such as Suze Orman, to give expert advice. They feature personal finance, tax tips, human interest stories, travel advice, the latest tech news; everything you would expect out of an everyday lifestyle publication – except it’s coming from your local Costco superstore. And you get not one, but four different ways to access their free content – print, online, phone, or tablet – so no matter where you are, you have no excuse not to read it. They pick it up, wondering what in the world Costco could teach them about managing their expenses. One week later, they get their own, personal copy of the Costco Connection in their mailbox. They read it cover to cover, find some splendid deals for their first Costco shopping experience, and now they’re happy, delighted Costco customers.
As far as I can see, their content is the driving force behind their current success and in how they attain new business.
Sean Ogle runs Location 180, a blog that documents Sean’s quest to build a location independent business. His paid service is a membership area called Location Rebel, where people who really want to get their hands dirty and build a serious business can find all the tools they need. Location 180 and Sean’s Location Rebel program have helped hundreds of people build location independent businesses. They can spend more time with their families, travel to new countries, sleep-in late, and have a beer at 11 AM on a Tuesday, all while earning a living from their computers. Although I have not indulged in his program, I would recommend it to anyone who wants to build an online business, simply from the level of free content he churns out on a weekly basis (and of course, because of my experience with that content). It takes content that is hell-bent on changing the lives of your readers, even if it only changes a certain aspect. He’s one of the top ten personal development bloggers, and his self-published book sold tens of thousands of copies with little to no marketing on his part. I’ve recommended his articles to countless people, because they address issues a majority of us deal with. Based on the description, it’s a treasure trove of courses, videos, and articles that expand on his research-driven self-help material.
He inspires you to think, and to analyze your life and its direction so you can make adjustments before it’s too late.
His writing speaks to you, and it’s what has made him such a well-known and influential figure. The reciprocal exchange of value is alive and well in his content, as with other people who have learned to harness its power to make the world a better place. Business = free content = traffic = trust = subscriptions = conversions = sales = analyze KPIs = determine ROI = rinse and repeat.
I’m not saying the analytical aspects of content marketing aren’t important, such as determining your ROI and optimizing your strategy. Once you can honestly and completely answer these questions, you will have a framework laid out for a content marketing strategy that grows your business. You will produce content that influences their lives, while taking casual readers and developing them into brand ambassadors.
And they will reciprocate the service you’re providing by investing in your business’s success. It comes down to how much you genuinely care about your audience – about the people you serve. But don’t forget that you’re dealing with people, and it’s ultimately a deep understanding of our humanistic characteristics that leads to success. If you’re struggling to find your ultimate purpose, I urge you to watch this TED talk by Simon Sinek. I’m doing this to help other people live better and more fulfilling lives through the success of their businesses. And since I haven’t done any of this for a client yet, does it mean I won’t do this for my first client, right up until my last? Even if 99% of the business owners who visit my site don’t want to work with me, I still want Copytactics to be the number one resource for businesses, from all industries and sizes, to seek help in using content to grow their businesses and lead more fulfilling lives. I also want them to realize they can do it while providing a meaningful service to their customers.
This is simply for the sheer joy and satisfaction that comes from changing lives for the better.
As you said, I’d love to see more businesses place extra emphasis on the benefits that extend beyond ourselves and our businesses. I think that as this catches on, bigger businesses will see how much of an impact they can make in society, and reorient themselves to doing good in the world.
And yet, content needs to roll with changing market forces, respond to emerging opportunities, and constantly improve.
One way to allow content to benefit from Agile methodologies while still maintaining quality and consistency is to set up separate – parallel – sprint processes for marketing and content marketing efforts. The technique of running parallel content marketing sprints assumes that your team is using the Scrum methodology to manage your Agile marketing efforts. In this model, you essentially have two Scrum teams, two kickoff meetings, two retrospectives, etc.
This arrangement works particularly well if your Agile marketing team has adopted a rapid sprint cadence, with sprints lasting less than four weeks. Your content marketing team doesn’t need to make many changes in the way you run your sprint kickoffs, reviews, or retrospectives because Scrum principles will still guide your meetings. User stories are among the best Agile tools for content marketers because they help us create content that our audience wants to read. As a __________ [role], I would like to _____________ [have this kind of content experience] so that I can _____________ [accomplish this].
As a content marketer, I would like to read a blog article on how to run parallel marketing sprints so that I can make content marketing work in an Agile marketing team. Forcing yourself to write a user story for each piece of content that your team produces can be a difficult exercise at first, but it’s worth doing. There’s also no better way to ensure that each piece of content you produce is in line with your larger content strategy than by crafting an epic user story that covers your strategy. As a content marketer, I would like to learn how to implement a video program so that I can take full advantage of this medium. As a content marketer, I would like to read a guide on the best video editing software for beginners so that I can edit my first videos efficiently.
As a content marketer, I would like to watch a video on how to include calls to action in my own videos so that I can make sure my videos convert well. Combining high-level user stories with substories in this way guides your team in developing individual pieces of content while keeping your content sprints focused on strategic content goals.
You also need to have a strict definition of when content is done for your team because the content review process can be highly subjective. The definition of “quality content” – the point at which content can be called done – may vary significantly from one team member to another.
One way that we manage this in our Agile marketing team is by having biweekly content review meetings. Our team, for instance, has one-week sprints that run alongside those of our development team (and the parallel marketing team). We need to break up certain projects because our sprints are too short to accommodate them.
Since most of our content consists of articles and press releases, and since we have enough resources to devote to the content, the one-week sprint usually suffices for us. Can your team accurately estimate how much content it can (and probably will) produce by a particular date? Running your own content sprints separate from other Agile marketing initiatives – and therefore tracking your own run rates – can give your team a powerful tool for estimating accurately.
Scrum methodology suggests that we assign points according to a Fibonacci sequence (1, 2, 4, 8, 16, 32, 64, etc.) with numbers increasing with the amount of time required. Let’s say that in one content sprint our team produces four blog articles (2 points each, for a total of 8), one SlideShare presentation (8 points), and one infographic (8 points).


Since our average from those two examples is 16 points, when we start our next planning meeting we agree not to commit to more than 16 points so that we give ourselves the best chance of completing all that sprint’s stories by the end of the sprint. After you track your run rate for a few sprints, you’ll get a sense of how much work your team can reasonably get done in a sprint, meaning that you’ll be able to more accurately estimate how much to commit to in each sprint planning meeting. If we didn’t track our content run rates separately for each sprint, our calculations might be diluted by issues that affect other parts of the marketing team but don’t necessarily have the same impact on content creation. Finally, when you hone user stories that support both your content strategy and your individual sprints, you can maintain a constant connection to your audience’s needs and make sure that each piece of content focuses on them.
Andrea Fryrear is a Certified Scrum Master and content marketer for MarketerGizmo, where she dissects marketing buzzwords and fads, hoping to find the pearls of wisdom at their core. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE!
What a though process of Agile Methodology in Content Marketing, Really Appreciate your post of explaining the each step how to give success content through Agile. We’ve had a similar experience with being able to deliver faster and more successfully across our whole marketing team. Although this seems to be a given, you can still find web content which is weak, repetitive and even dull. This can be especially helpful when you plan to write a post on your blog since it helps you avoid repetition and bring a new twist to the topic at hand.
Links and referrals can positively influence your content since they help support your point of view and make your content more credible.
However, it is very essential that you keep in mind relevancy when choosing the visuals since you don’t want to mislead your audience. With all those website providing information, you should understand that no one is interested in old, out-dated content! Born into a well-rounded and educated family igniting her interest in reading, writing and research.
You have to mull over each post, take a step back, and consider the interests of your subscribers. Otherwise, you might not be targeting the right audience, and your potential sales will suffer. But you’ll gain many more, simply by being a source for this information, establishing authority, and building a solid reputation in your field. They associate you with the secrets of your profession being shared with them, and how they can apply this information to their lives. It works great for some websites, but for others, it would completely alienate the audience.
Write for the people your industry serves, because it’s them who decide whether you’re an authority or not.
You might not be writing for the right people, and you might be missing their strongest pain points. They’re loyal customers, providing recurring value back to the business that provided this value in the first place. That’s why you see a significant lag between the start of a content marketing campaign and measurable results from that campaign, which can be a hard sell for content marketers. This content goes above and beyond everything out there, it provides a new perspective people haven’t seen before, and it changes a part of someone’s life that matters to them.
You need to take what you provide and tailor it to what they want, what their needs are, and what they desire.
It works when it’s tailored to the needs of your audience, and when it’s backed by a superior product. It helps people who are stuck in dead-end jobs, which they hate, build businesses they can run from anywhere, which they love. It’s important to promote your content in the right channels and gauge its effectiveness, so you can tweak and optimize your results. Don’t neglect your market research, or choosing the right KPIs, or calculating your return on investment so you can optimize your campaign.
Are my points about content marketing as a tool to succeed in business and change lives any less valid? This is the purpose of my business, and how I view the impact of content marketing in the foreseeable future. He runs Copytactics, a site where people can learn how to utilize content to grow their businesses and make the world a better place at the same time. Over many years in several industries my greatest success came from providing guidance and information to prospects and customers. Working with an average sprint length of a scant two weeks, we content marketers can sometimes feel like the plodding turtle being left behind by the speeding hare.
If you need some background on adapting this approach to your marketing team, I suggest you check out this guide first. One team focuses exclusively on content; the other handles all marketing efforts that aren’t related to content. Sprints that short can put stress on content creators and editors to meet their deadlines, and content quality can suffer.
Like most parts of the Agile methodology, user stories originated in software development, where they serve a similar function: They root new software features and updates in user needs.
In Agile software development, a product owner often determines what objective criteria the software must meet in order to be considered done. Every piece of content goes through at least one of these meetings before we release it, and all members of the content sprint team must attend. Shorter, less labor-intensive content lends itself to shorter sprints; longer pieces need longer sprints. We can complete some pieces of our content within this time frame; other pieces take much longer.
If we were running four-week sprints, a SlideShare project would no longer be an epic story. Other teams, particularly those without dedicated content marketers, may need to extend their sprint lengths or spread projects out over multiple sprints to reduce overload and burnout. If so, then you know how much value content managers and strategists place on those estimates. This score enables your team to accurately estimate how much it can get done in a certain amount of time.
The most important aspect of this process is to determine the relative sizes (the point values) of your user stories or projects. This time, a social media crisis prevents us from completing a video that we had intended to publish by the end of the sprint, so we get no points for the video. An example of such an issue might be the overhead of learning a new email system or the time spent ramping up PPC campaigns.
But when it comes to Agile methodology, content marketing initiatives require special considerations.
When you do, every Saturday we’ll send you an email about content strategy and an exclusive letter from Robert Rose, Chief Strategy Officer for the Content Marketing Institute. Her pet topic is Agile marketing, which she believes holds the key to a more fulfilling marketing career for individuals and a more powerful marketing department for businesses. Well, In my case we do use agile methodology, where we used to work on each sprint and it deliver, schedule date, Daily we used to have a call to discuss about about each task, during that we can able to share the updates where is the bottle neck and what is stopping for it. Make sure you edit and sometimes even reedit each post you write and before it is posted online for the whole web to see and criticize! Don’t stick to the conventional ways of getting information and always make sure you use your own uniqueness to make your content unique! Not only does this make it easier for the reader to find the key subjects in your post, it also helps you organize your content in an attractive way! Graduated from the Lebanese American University with a bachelor's degree, with honors, in Marketing followed by an MBA. What blogs apart from websites that operate as one-way noticeboards and is that blogs are structured for interactive communication. Also, monitor and try to find the things that will trigger their emotions and give them value. This would-be rival becomes a friend who caters to slightly different needs, so you can funnel traffic to each other’s websites.
And if they decide to purchase, they will be helping you continue to provide a valuable service. That’s how you’re going to build real relationships and foster connections with the people who support your business. Without Sean’s writing, I’d probably still be a lost puppy running around the Internet trying to find my home. It can turn those fans into customers, and you can run a thriving business, while making the world a better place at the same time. What content do they need from you to trust you and love what you’re doing enough to devote themselves to your cause? As a gift to Jeff Bullas’s readers, you can download Michael’s free “Make Money and Change Lives” Content Marketing Checklist right here. If you integrate it in a global marketing strategy, companies can bring down their marketing budget and increase their marketing ROI. To simplify the process and make sure that all team members are fully informed at all times, the teams should have a joint standup (check-in meeting) every day.
It also saves time in the revision process because strong user stories help authors hit the usefulness mark sooner.
It’s ideal if your content team has a similarly objective set of rules in place for content. It’s the team’s responsibility to catch weaknesses in the content and offer constructive feedback on how those weaknesses can be addressed. For example, we can write, edit, and publish blog articles and press releases about software updates within the sprint. A simple blog article about your company picnic might be worth 1 point, while a report on original research could creep up to 32 points. By establishing a separate (equally important) sprint, content marketers can create a sprint structure that more closely aligns with their publication cadence, avoids content burnout, and establishes a unique content run rate for more accurate estimation and tracking. I believe Agile is the superb method, where to make up and deliver things in faster and successful way.
It isn’t always easy as we have different marketing teams and several colleagues have their one expertise. If you hide it and people find out (and don’t like it) you will look worse than if you were open about your affiliation from the beginning. It’s a long-term, ongoing effort that can seem out of sync with the constant experimentation and iteration that characterizes an Agile team.
So, as mentioned above, investing time developing strong user stories can save editing time, keeping your content sprint on track by getting you to “done” sooner.
Bigger projects, like e-books and infographics, typically need to be treated like an epic and broken down into smaller stories, enabling us to spread the project across multiple sprints.
So far this has been enough for us, but there are also plugins for Trello to help track run rate and such, which we may need to start exploring soon.
Immorality comes into play when you have no experience with the product, and you’re vouching for its value simply for the commission.



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Comments to «How to make a content marketing plan»

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