How to market a distribution business,product life cycle and marketing strategy ppt,web software defined receiver - New On 2016

Farmer’s markets are an excellent way to supplement your normal grocery shopping with delicious, local produce. Jenna Weber of Fresh Tastes shares with PBS Food one of her recent trips to a farmer's market near her. New York City: GrowNYC is a non-profit that strives for create a more environmentally-friend New York City. Pharmaceutical manufacturers typically develop a product-specific distribution strategy dependent on company-specific criteria when bringing a new specialty drug to the market. Specialty pharmaceuticals tend to be more complex to maintain, administer, and monitor than traditional drugs. Always a hot button, there is renewed interest in options or considerations for drug distribution of specialty drugs.
Distribution Decision-Making for Specialty Drugs – Pharmaceutical manufacturers typically develop a product-specific distribution strategy dependent on company-specific criteria when bringing a new specialty drug to the market.
Drug utilization is expected to increase slightly as a result of higher disposable personal income and changing guidelines that encourage physicians to introduce drug therapies at earlier stages of treatment. Also, the share of spending on expensive specialty drugs purchased through retail channels is expected to continue to increase steadily.
Always a hot button, there is renewed interest in options or considerations for drug distribution of specialty drugs. AMI’s new report offers insight on the decision-making process for specialty drugs through a combination of primary and secondary research. We’ve chosen to build the app using Apache Cordova, so our code can easily run on both iOS and Android platforms. In the nearly 16 years we’ve been around, we’ve supported many customers’ projects – including maintaining and supporting this customer’s pre-existing web application, which allows users to book exercise classes and tennis courts. One of the major causes of difficulties in the old website, and elsewhere, is unnecessary state. As you browse the website, the site builds up a large collection of state about your visit, which it then uses to work out what should be displayed on each page. To start with, we decided that the app should communicate with the back-end booking system using a stateless RESTful API.
Each API request that the app makes contains all information that the API needs to complete the request, meaning that the API doesn’t need to remember details of any previous requests. This makes testing significantly easier, as the back-end API can now be tested separately from the app. In the old website a great deal of information was passed between pages, including large, complex object models, dramatically increasing the complexity of the codebase, and making it hard to tell where any information came from.
For the mobile app we have taken the opposite approach and pass around as little information between pages as possible, usually just a single ID, e.g. This change essentially makes the widget stateless, from our point of view, by destroying and rebuilding it at any time when the state might change, so that the widget’s appearance is instead based only on its current inputs. One of the important requirements was for scrolling and transitions to be smooth and to avoid the screen juddering. Modern phones have powerful graphics processors, so we want to offload as much of rendering onto the GPU as we can, to keep the CPU free and ensure our rendering goes at top speed. This will work, but it’s not typically run on the GPU by most browsers, which means performance may take a hit if you have many or large elements moving like this across the page. It’s important to understand how this works to improve performance though, with Knockout or other similar frameworks.
All this has come together for us fantastically; despite being built with Cordova the app feels snappy and quick across a wide range of devices, and our customer is very happy with the result. In the fourth and final post we’ll look at how we architected the app to ensure maintainability for the future. As a quick recap: Cordova is cross-platform way of building mobile apps using web technologies. We’re lucky to have some really nice designs for the app, and we wanted the entire UI to live up to these.
To keep this user experience really smooth one thing we really have to ensure is that we don’t ever show the user an ugly 404 page. The only communication we have with our servers is to send and receive data (rather than code). If any of these API requests fail we can show the user a pretty error message, and allow them to retry, without the app looking broken. We were recently asked by a large chain of health clubs to build an app for both iOS and Android platforms.
Each platform requires you to learn and use a specific programming language, development environment and set of libraries.
You have to maintain a separate codebase for each platform and keep the code in sync between platforms.
All of this makes native development potentially more expensive and risky, and we’ve been interested in investigating other approaches for a while. Softwire built a next-generation digital publishing platform for YUDU media, which powers more than 1,000 new publications and 1,000,000 page views every day. Build a bespoke, highly scalable digital self-publishing platform allowing publishers of all sizes to create feature rich, interactive publications at the click of a button. The end product had to be simple to use for all end users, both the publishers themselves and the readers. Softwire paid close attention to detail in the scoping phase and took an agile approach to the development phase allowing us to create a highly adaptable, highly useable end product. Softwire’s customer-centric and agile approach to development helped us to create a product which met the rapidly evolving needs of our client.
The core platform was developed using Java Enterprise technologies, including JBoss application server, Spring MVCX and Java EE, and uses Oracle databases. Successful delivery of the system has allowed publishers across the world to digitalise their titles and YUDU have grown into a multinational award winning company. Softwire’s expertise and attention to detail allowed YUDU to take a high quality product into the rapidly evolving market place of digital publishing.
This week a colleague sent me a link to POP App, a new tool for making paper prototypes interactive using your iPhone.
POP allows you to take photos of your paper prototype using the app and then highlight link spots so that users can move between pages.
It’s super easy to use, and once you have completed your prototype you can share it with other POP users or with anyone over the internet.
Slide to Unlock part 1 and part 2 (Sarah Parmenter) – gives tips for how to approach designing the UI for an iOS app. If you are testing a webpage you have developed for BlackBerry mobiles, then the BlackBerry website is a useful place to visit as it has simulators of all their devices available to download. The most useful thing I have found is, since BlackBerry OS7, there is now a way to debug webpages, which is very useful as the BlackBerry browser has a lot of quirks, despite being Webkit based since OS6. First of all you need to go to the Browser Options and ensure ‘Enable Developer Tools’ is selected. You can then connect to that IP address using a Webkit based browser on your PC (or a PC on the same network as the device if you aren’t using the simulator) and select the site that is being displayed by the BlackBerry. Every Friday lunchtime at Softwire we all get lured into a meeting room with the promise of free food, and one of our colleagues gives a talk on something they’ve been working on recently.
It’s 2012 and we’ve seen a lot of new changes in web development in the last year or two. Click here to order the October 2014 issue in which this article appeared or click here to download it to your mobile device. Direct selling is an industry proving its mettle as it prepares to take advantage of major growth opportunities fueled by technology, increased entrepreneurial support and the new emerging market consumer.
Global estimated retail sales topped US$178 billion in 2013, up 8.1 percent from 2012, according to the most recent data from the World Federation of Direct Selling Associations (WFDSA).
This most recent data clearly illustrates direct selling’s sustainable growth—especially in times of economic recovery and improved governmental policies to support entrepreneurship.
Here’s why that is important: “If the year-over-year percent change represents the snapshot, then the three-year CAGR represents the video and shows the long-term change or the trend.
Data is reported using constant 2013 dollars, to remove currency fluctuations from the equation. The sales of the 23 billion-dollar markets in 2013 are familiar to those who follow this annual ranking.
Following closely is the Central and South American region, which also posted just over a 9 percent year-over-year sales change. The desire to improve one’s socioeconomic standing remains strong in emerging markets, which translates to excellent growth potential for direct selling. Direct selling is a very relevant marketing and sales model for emerging markets, says Derrick Irwin, Portfolio Manager for the Wells Fargo Advantage Emerging Markets Equity Fund.
Despite being a more mature market for the industry, Latin America is still a developing region with an entrepreneurial middle class that is seeking ways to maximize individual and household incomes, as demonstrated by the number of countries represented on the list, and growing activities in even more. These emerging consumers have a wide range of incomes and a wide range of desires to follow, including such things as an appetite to travel and willingness to invest in a new car, and some can even consider buying luxury goods. Whereas an American will generally buy shampoo no matter what, in countries like India it may not be a regular purchase. Another example: In China, direct selling successfully advances the development of consumers’ personal-care habits in low-tier cities and stimulates their willingness to spend more on premium products. The new middle class in Indonesia, India, Nigeria, Ghana and Kenya are confident consumers who plan to buy more, save more and invest in education, according to research from Standard Chartered. As emerging market consumers flex their collective spending muscles, a preference for local or domestically based brands is becoming evident.
In China, where consumers have long aspired to acquire products with names like Gucci, Nike and other big Western brands, local brands are gaining market share as they fill a niche in the middle ground between the luxury and inexpensive brands. In India, the domestic Godrej Consumer Products now claims more than $1 billion in revenue, taking a stab at the more established Hindustan Unilever.
At the heart of direct selling is the ability to offer people the chance to feel empowered, to take control of their lives and to add value to society.


The entrepreneurial aspects of direct selling empower women and can be attractive to those under age 35 who more often want to be their own boss while also helping others. Whittle says consultants must be willing to put in the work because experience cannot be bought, and it is particularly important to earn the respect of colleagues and of the field. Just as important is harnessing the excitement of those who want to be sales leaders, says Andrea Slater, with Avon U.K.
Mary Kay’s Zhou says that in countries like China, business startups and entrepreneurship are becoming easier to navigate on the policy front, as well as becoming more accepted forms of livelihood for the younger generation.
For women, in particular, direct selling is an opportunity to contribute money to the household and develop a degree of independence. As an industry, direct selling companies recognize the importance of recruiting young people under age 35 to become consultants as well as consumers of its products. In Latin America, direct selling is equipping consultants with social media tools that enhance day-to-day communications. Cosmetics consumption keeps growing at an average annual growth rate of 15 percent, despite an overall economic slowdown. Chinese women now control 60 percent of domestic consumption and make 77.5 percent of household purchase decisions.
As China grows and becomes a more relevant market, the WFDSA’s Carlucci believes that the industry must put more energy into “understanding how we communicate and maintain the fundamentals of the industry” in a way that can be understood regardless of the country. One factor in the sustainability of the industry is the increasingly digital nature of the world economy.
The WFDSA’s Carlucci sees Africa as an interesting continent right now for direct selling although, currently, the only DSA exists in South Africa. Central and South America are comprised of fast-growing countries known for their entrepreneurship culture.
In Latin America, the “family factor” is very important and makes direct selling attractive as a self-employment option.
Direct selling is also becoming a full-time work option, says Pio del Castillo, Mary Kay’s Manager of Corporate Communications.
Technology in all its forms is an essential ingredient to the future growth of direct selling, according to industry executives and economists.
Better information lets consultants individualize their service and marketing approach for each customer. The importance of the Internet, data and mobile Internet to emerging markets cannot be overstated, according to Derrick Irwin, Portfolio Manager for the Wells Fargo Advantage Emerging Markets Equity Fund.
Consumer company models being developed in India, China and Brazil show a massive portion of advertising spend being allocated for mobile campaigns. In China, mobile technology is opening new markets and acting as a catalyst for the development of logistics networks into the far corners of the country’s low-tier cities, according to Leo Zhou, Deputy Director of Media Affairs at Mary Kay China. The proliferation of information across the Internet, as well as easy access to it, makes it simple for any consumer to get the information and products they need and want.
All of these technology changes amount to a modernizing of the direct selling industry in the digital age.
Your time will be stretched during these first 90 days and you’ll be subjected to much stress, so be sure to devote time to yourself and your family. Their listings are listed alphabetically, but you can also search by zip code or state if you do not know the exact name of a farmer’s market.
Their website includes a complete listing of markets in the city as well as the surrounding boroughs. If you have any links to farmer’s markets in your area, please leave them in the comments section, and we will add them to the list. The pharma manufacturer must make a distribution strategy decision when launching a new product.
Pharmacies include independents and chain pharmacies, pharmacies in supermarkets and other retail outlets, mail-order pharmacies (which typically are operated by PBMs), long-term care pharmacies (which provide packaging and other services to long-term care facilities and similar settings), and specialty pharmacies (which specialize in more costly and complex therapeutic agents, such as injectables and biologics). Take a look at the first post to read about what Cordova is, the second to see some of the practices we use to make Cordova feel as app-like as possible, and the third to see how we keep our transitions smooth in KnockoutJS. All this has given us great insights into what makes software easy or difficult to maintain. This means if we find a bug it can be quite time-consuming to work out where each piece of state was originally set, and how the various pieces of state interact.
We decided to declare war on state and to focus within this project on making the app as stateless as possible, so it was easy to reason about, understand, and maintain in future.
Debugging is also much easier, as the isolated requests make it clear whether a bug is caused by the app, or the API. Each journey is responsible for the flow between various pages, and the interactions between the pages required to make this work. Each time the user starts a journey, we create a new instance of the journey and page objects, and when the user leaves a journey, we destroy the journey and page objects. We have a set of repositories in our javascript code which load data and manage internal caches using HTML5 local storage, and we’re then able to get away with just passing IDs between pages, because we know the next page will be able to load any information it needs from the repositories at very little cost. Fortunately, we then thought of another approach: instead of changing the list of dates, simple destroy the old widget and create a new instance with the new set of dates, which worked a treat. When statelessness gets difficult frequently and pre-emptively “turning it off and on again” can actually get you remarkably close! Take a look at the first post to read about what Cordova is or the second to see some of the other practices we use to make Cordova feel as app-like as possible.
When you change the value of a Knockout-observed variable, Knockout will immediately make the corresponding change to the HTML, and each of these changes in the HTML will cause the browser to re-render the relevant part of the page. Knockout interprets each of these as a separate change and causes the page to re-render multiple times, resulting in a very juddery transition!
Within some of our larger pages, we take this further, and change what data is bound as the user moves around the page. As a developer, you write a regular website using HTML, CSS and javascript, and Cordova takes this website and creates an app that is a wrapper around the website. There are a lot of components to this, but in this post I want to look at how it’s affected our approach to client-server interaction. Each page is loaded individually from the server and contains the data they have asked for, as well as the code needed to take them to other pages.
All the code is bundled into the initial download – that way, all our pages load instantly, without having to wait for any code to be downloaded. We have a RESTful API that manages all our operations, like loading class timetables, making bookings and getting club opening hours.
That includes loading pages, but we also want scrolling, swiping and transitions to all be smooth, and to avoid the screen juddering. We chose to build the app using Apache Cordova, rather than writing separate native applications.
The system had to provide a cost effective way for publishers to take their content online, without making a major technology investment. The system also needed to be able to cope with high usage volumes, with 1000’s of readers using the application at any one time. Our autonomous team kept in regular contact with YUDU’s project manager regarding requirements and carried out speculative development phases to determine fiscally viable product features where requirements were not fixed. Dedicated PDF processing servers carried out the heavy-lifting of converting PDF files to a flash compatible format. YUDU’s product is now used by just under 1000 publishers globally including TimeOut, Readers Digest and the Beano. We have worked with YUDU as they have grown from a start-up company, to continually offer high levels of code, design and customer service. Once installed, the simulators that are running OS6 or higher can be used to view your webpage in their browser straight away.
In the browser you then need to bring up the menu by pressing the BlackBerry button and select Developer Tools > Enable Web Inspector. So here’s my quick overview of some of the highlights and some examples from the best of the web, along with lots of links! Among the direct selling associations reporting their data to the WFDSA Research Committee, about three-fourths of the markets show solid, sustained growth in the three-year compound annual growth rate. The sustained growth of direct selling is shown in a positive CAGR,” says Amway’s Judy Jones, Chairman of the WFDSA Global Research Committee. As more companies participate in sharing sales data with each country’s direct selling association (DSA), the entire industry begins to gain actionable knowledge it can use to enable sellers to better serve customers. Direct selling is growing rapidly in the Asia Pacific region and Africa—dubbed the “new frontier” by Carlucci. Six Latin American countries—Brazil, Mexico, Colombia, Argentina, Peru and Venezuela—are billion-dollar markets. In many of these countries, the retail industry is not fully developed and companies cannot put products on a Wal-Mart shelf.
Leo Zhou, Deputy Director of Media Affairs at Mary Kay China, believes direct selling is a perfect match for China’s huge population, and that the interpersonal interaction at the industry’s core is quite effective in low-tier cities. Some are affluent and ready to spend their newly robust income on fulfilling their dreams and ensuring a better life for their children.
In less developed markets, currency fluctuations and commodity prices impact the consumer spend.
To get around this hard economic truth, companies like Hindustan Unilever Limited offer single-use package sizes for the price of a rupee or two (2-4 US cents). Consumers in fourth-tier cities spend an average of 220 yuan (about US$38) each year per capita at cosmetics stores, whereas in the direct selling channel, consumers spend 540 yuan (about US$88) each year. Doing this means using a technology-rich approach and being socially responsible, says Amway’s Arismendi. The direct selling model enjoys a positive image in the country, says Guido Amendt, Mary Kay Germany’s Director of Marketing.


When it comes to increasingly competitive markets such as cosmetics and jewelry, direct selling leverages innovation as a growth solution, says Jean-Laurent Rodriguez, Director of Communication and Training for the Federation de la Vente Directe, France’s DSA. France is enjoying a growing number of new companies with new brands and new products, such as textiles, shoes, home decoration, gastronomy and health care, Rodriguez says.
South Africa’s 2013 retail sales were $720 million, and its three-year cumulative growth rate is 6.8 percent.
Ernst & Young, in its G20 Entrepreneurship Barometer 2013, ranks Argentina, Brazil and Mexico as some of the best world economies for entrepreneurs. One important factor boosting direct selling in the region includes traditional retailers such as O Boticario adding direct selling to their marketing efforts. Instead of a mass-appeal catalog, direct sellers could offer targeted online videos in an effort to deliver the right thing for the right customer.
The rapid expansion of China’s e-commerce network into low-tier cities caught the attention of logistics companies, who brought their services to the same areas. Companies should be looking at how much they are investing now to leverage the relationships they have and how they understand consumer behavior.
Getting this balance right is difficult, but remember you are the only person who can control this. Large pharmacies, mail-order pharmacies, and specialty pharmacies may purchase directly from pharmaceutical manufacturers, performing their own wholesale distribution functions. If a large part of the page is moving when this re-render is trigger then it will appear to stop, re-render and then continue moving, causing a noticeable judder. Doing this is generally bad for rendering performance, but it’s a very easy pattern to fall into with many modern single-page app frameworks. This requires some discipline for us to remember to destroy pages and journeys as soon as we’ve finished viewing them, but has been well worth it in performance benefits. If we built the application extremely minimally as a wrapper around a traditional server-hosted application then we’d be making these page requests in an environment where they might fail.
This approach is an important part of good Cordova development, and helps solve the error handling issue above and reduce latency for users to keep the app feeling snappy.
They required a sophisticated web-based publishing interface, which could turn raw PDF, Word, Excel or PowerPoint files into an interactive experience for the reader.
This helped Yudu to grow their product offering to the needs of their business and their market. The product also included an Epublishing marketplace implemented in Ruby to allow users to organise, promote and sell their publications. More than 1000 YUDU publications are published and over 1,000,000 YUDU pages are viewed daily across the world. To get the browser working on OS5 simulators or older, the BlackBerry Mobile Data Service simulator (MDS) needs to be installed and run, instructions for doing this on Windows 7 x64 can be found in this helpful blog post here (this is a link to the Google cache version as the site is down at the time of writing). If the current rates of growth in the United States and China remain steady, China could become the No. Africa posted just over 9 percent year-over-year sales change for 2013, trailing only Asia Pacific at 12.6 percent. More multinational companies are starting to do business in Central and South America, where consumers embrace direct selling.
Others are just beginning to realize their buying potential as they are exposed to the wealth of available products. As locally based companies achieve scale and develop their own brand strength, they are beginning to compete with multinationals.
The company makes mid-range women’s shoes and is like the Nine West of China, according to Irwin. This bodes well for direct sellers, who build their business on micro-local enterprises and interpersonal connections. The most prevalent sales method is face-to-face, with 70 percent of consultants using this avenue, according to the U.S. With young people being notoriously risk adverse, direct selling is an ideal option for people in many age ranges and from varied backgrounds. He adds that a sustainable increase in purchasing power per capita offers opportunities for consumers to buy high-quality products through direct selling.
These companies are international and national industrial groups, medium-sized companies and startup firms.
Many career decisions center on one’s family, which makes direct selling attractive as a source of income in addition to traditional employment. Smart phones and 3G networks are established in China and are just beginning to take off in Brazil and India.
It was also shared with my peers over the next few days and weeks during our initial one-on-one meetings.From day one, my diary was populated with meetings that were inherited and my inbox was full of messages from internal and external contractors.
Making these choices is really the essence of strategy.Being decisive becomes part of your brand.
Publishers could enhance their publications by adding rich media elements, from videos to order forms, graphs and HTML5 interactivity, without any need for technical knowledge. It also included a statistics server with a reporting web interface to monitor reader behaviour. The figures reinforce direct selling’s strength and show its potential, says Alessandro Carlucci, CEO of Natura Cosmeticos and Chairman of the WFDSA. Growing its top markets, which include: Brazil, United States, Mexico, Russia, Central Europe, Venezuela, Argentina, Colombia, United Kingdom, Philippines, Turkey and South Africa. The new middle class in Indonesia, India, Nigeria, Ghana and Kenya are confident consumers who plan to buy more, save more and invest in education, according to research from Standard Chartered, a London-based international bank. The Mumbai, India-based consumer goods firm employs 65,000 women through its Shakti direct selling initiative.
Women play a key role in those numbers and are increasingly active in economic consumerism.
DSA, shares that recent information from the Office for National Statistics reveals self-employment is at its highest level in 40 years with 4.5 million people. Agreements between the Federation de la Vente Directe and government ministries (higher education, national defense and public institutions) ensure that direct selling is a viable option. The industry is well established in Latin America, where customers like to buy from people they know. Direct selling retail growth in the country is related to the economic recuperation of international markets, del Castillo says. It’s likely that yours is too no matter where you are working.First things first, I meet with my executive assistant to determine how we are going to work together. It’s likely that you feel that everyone wants a piece of you, and you may be a little unsure about how to interact with others.The overarching theme for your first month is ‘people’. At CUA, we had a number of procurement concerns – one in particular was ‘shelfware’ that had been purchased and never actually used. I spend 15 per cent of my time in operational meetings and on field visits, and 10 per cent visiting external customers and learning best practices.After I completed my first 90 days at CUA, I made sure my progress was very visible to my team and my manager.Was it a mistake to then not create a next 90-day plan? Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.
Kitchen VignettesRe: Caramel Buttercream Layer CakeCan I bake the sponge cake in 8 inch pans and will I have to use three. These women sell products in their villages, giving Hindustan Unilever and the women themselves a huge economic opportunity they wouldn’t have otherwise. Additionally, it is a market with potential because retail is not well developed in many regions. We discuss when I need some ‘think time’, the priorities in my schedule, how to best deal with vendors and other external requests, and my overall plans for the next three months.Setting out my own agenda was the most important task I completed during this period at CUA and in other previous roles. I engaged a peer to provide a better solution for next to nothing.This was a quick win and having one in your first 90 days is always going to be a preferred approach. Probably, but as we know events do overtake best intentions and the important thing is that you establish a pattern that you and your team understands.David Gee's 90-day plan is encapsulated in the graphic below. You’ll also be well aware that your new team is anxiously waiting to engage with you, so getting this balance right will be your challenge.Engage your peers and staffBe sure to meet with as many people as you can at the organisation as early as possible.
However from a bigger picture standpoint, you have a personal stake in creating a culture of innovation and continuous improvement.Thus setting this environment and having a series of quick wins can start your team on that journey.
At these meetings, tell them what you stand for, how you like to work and what you expect.Share your 30, 60, and 90-day plan with them. Once these wins or changes are agreed, be sure to market them widely.Don’t ever be afraid to self promote yourself and your team. While some of this will be sensitive, remember that telling them what you are focusing on will eliminate much of their personal anxiety.I remember sharing a short list of 5 things that I expected from my team when I started at CUA. SorakaRe: LeekchiNow, if you could please provide me with another 10 such recipes, maybe I really COULD quit my day job!
Your honeymoon period ends quickly so the sooner you are seen to be taking charge, the better.My advice here is to ask your direct manager where he or she expects you to be from a broader leadership standpoint. It was interesting to see that many staff later printed out this and stuck this on their cubicles.In one-on-one and group meetings, I smile but ask many questions, some of these interactions are to learn about the culture and the people.
These innocent discussions get repeated and whatever I ask is shared around and this helps staff form their perceptions of me as a person and my agenda.Engaging your peers and the business in introductory discussions is going to be what seems like an endless series of one-on-one meetings. Creating your own brand is important and you will need to consider what will be particularly valued and expected of you.



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