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If you have a product or service you would like to market to visitors who have already decided to come to this area, consider one of these ways you can reach the millions of guests.
17 December 2012 By Chris Dyson 12 Comments Writing your marketing plan for next year can be a daunting task if you are a Micro Biz owner.
Everyone keeps on telling you that you must do this and not do that but ultimately only you will know what works for your business when you begin to invest in it. Below are a list of 43 ideas, tips or tricks you can start doing today that can help you to market your business for free and ultimately find more customers for your business. Circulate your Press Release with local and national news outlets if you have something that’s really worth sharing. Sign up for HARO emails and respond to requests from bloggers and journalists looking for experts to interview. Create an Electronic Press kit and include key contact information for your senior staff who can be contacted for press interviews. 97% of consumers search for local businesses online, therefore it’s very important as a small business to make sure that you are in the places your customers will be looking for your products or services. Contribute articles to local publications, email the editor and offer your expert services to their readers. Comment on blogs that are relevant to your website’s topic and be sure to leave your URL. Respond to comments on your blog posts, this is a great way to build up a community and ensure that people feel welcome and will return to you site in the future.
Run a monthly link roundup where you highlight your top 5 blog posts from around your industry. Accept Guest blogs from other people it’s a lot easier to come up with fresh content for your blog if other people are helping.
Find Bloggers running link round ups and email them your latest blog post to see if they might consider including it in their next one. Create a Custom Google Map about businesses or tourist attractions in your local area and share it on your blog. Run a big best blogs type post featuring a bunch of great blogs and bloggers, this is a great source of ego-bait and will get lots of social shares and links from the individuals concerned. It’s well known that Social media channels are great ways to increase traffic and brand awareness for your business. Build a Facebook Page for your business and create events, posts, contests and photo albums to engage with your audience.
Sign up to Twitter, or start using it much better than you are now – it’s a great way to network with other business owners and potential customers. Use SlideShare to market to a large audience for free: post presentations, case studies, create how-to-guides, repurpose blog content, etc. The basics of SEO aren’t too difficult to comprehend and there is a lot of stuff you can do for free that will get you some extra traffic from the search engines.
Read the Microbusiness Hub guide to SEO  and make sure you are implementing the basic on site elements such as unique page titles and using key words in your content. Install Google Analytics on your website and setup goals so that you can see what methods of promoting your business online are working the best.
Install Google Webmaster Tools and Bing Webmaster tools on your site to check for any errors such as missing pages that are returning a 404 error.
Optimise your page titles and meta descriptions to increase the likelihood of people clicking through to your site. Q&A websites and forums are great places to find potential customers for your business.
Join forums that are relevant to your business, join in the conversation and offer insightful and helpful answers to questions.  Forums are also a great source of links to your site too.
Join Mailchimp and create an email list – include your email signup form on your blog and offer incentives such as a free e-book or whitepaper to encourage more signups. Offer a set of “free tips” to people who have given you their email address, this is another great way to get more email subscribers. Business networking is a great way to expand your knowledge, learn from the success of others, find new clients and tell others about the great work of your business. Run an event and promote it online, this great guide from Kane Jamison has some excellent advice on ways to get lots of free PR for your events.
Offer a testimonial to your suppliers for use in their marketing materials or on their website.
I hope this list of ideas has given you some inspiration for marketing your business in 2013.
If you have any more free marketing tips please them in the comments below, the best one’s I will include in the article above and I will link back to your website. Chris Dyson is a Freelance SEO Consultant and currently blogs about Social Media and SEO at Triple SEO. Nice post Chris, below is a tip that is great for getting some targeted local leads which works in many verticals. Eilidh Macrae recently posted..What is the fundamental difference between PR and journalism? You might want to look at your Raven Tools account as they are pulling Keyword ranking metrics early 2013! I would recommend Microsite Masters or Authority Labs as a good alternative for that particular service, but I do love all the other tools I have access to with my Raven Account. Doing these is also a good way of really getting to know what you want from your business and clients. You don’t need to send them after all, and as a clarification exercise, always worth the time. A whole host of awesome free marketing tips to market your business that will get you more customers for free and increase your profits…. 75 ideas for how to market your business on a small budgetLooking to learn how to market your business without spending a thousands of dollars on ads? Marketing is an ever-evolving field, especially online, so it might feel difficult to keep up with the trends. Fear of failing (or success) plagues many people who know they have to market their business but are afraid of actually doing it. These are not the only reasons, unfortunately, but I want to tackle at least the first concern in this post today: how to market your business, online and offline, using techniques and ideas that work at any time and for any business. But because every business is different, not every single one of these suggestions will be applicable to your specific business and that’s okay. Of course, a marketing strategy that actually makes sense for your business and specific goals is the best way to go when it comes to a consistent plan, and that is something I’d be honored to help you with.
When Shit Hits the Fan In Your BusinessI recently spoke with one of my students and she mentioned the utter frustration she was feeing because everything seemed to be going wrong for her in her business. The Ultimate Guide on How to be Professional AF in your Business (without sacrificing your personality)I have to say, I really like this title. Twitter: While millions of people are aware of its existence, most people have yet to use the medium to interact with their client base. Press Releases: Press releases allow search engine scourers the opportunity to read stories about your brand. Monthly HTML Newsletters: Remind your customers of upcoming events, special offers, and important information about your brand.
Youtube contests: If you give your customers the opportunity for 15 seconds of fame, they’ll be much more likely to engage in a contest.
Join Hobby groups and hand out branded promotional items: Look through the Classifieds and identify upcoming group meetings that might include members of your target market.
Place your newsletter or informational packets in service based businesses that require waiting: Ipod AppsWaiting rooms can become very boring, so have your branded materialsbe available at the local salon or doctor’s office for idle hands. Free samples: Offer free samples outside of your stores or along with orders to entice users to try new product offerings. Create A Website: Even if you are a service brand, informational websites that include blogs, games or trivia challenges can increase the time spent experiencing your brand, increasing mindshare. Set up an informational booth close to the food court at the largest local mall: With a few folding tables, chairs and a branded tablecloth, mall goers won’t be able to resist a peek at your merchandise.
Get In The News: Become involved in community service projects that receive news coverage, and piggyback on that.

Celebrate with your best customers: Send mailings (Email or direct) for conventional and non conventional holidays that might increase interest in your brand.
Sponsor Online Groups Localized by your target: Message boards are another great way to expand your brand’s reach.
Non Conventional Direct Mail: A cleaning service once experimented with sending branded sponges to their target market. Offer Gift Certificates: Allow your customers to give the gift of your brand during a holiday or special occasion. Call Your Best, Worst, and Medium customers once a month: Make exclusive offers to the callers, and monitor the success of the calls. This is brilliant… many people have this wrong impression that branding is all about just advertising your logo or trademark. Then you already know about the potential success for your small business, with more than two-thirds of the world’s purchasing power coming from outside the United States. If you’re looking to market your business overseas, there are a number of great resources available from, which brings together information and tools from across the federal government to assist businesses in planning international sales strategies. According to, when you’re just starting out, it’s best to focus on a maximum of two or three “best-prospect” markets.
Let these research guidelines walk you through how to learn your product’s potential in a given market, the market’s business practices and other tactics to help set you up for success.
This online catalogue has more than 100,000 industry and country-specific market reports written by specialists working overseas. Attending trade events is a great way to learn about how to take your business to a global level – and market it successfully. You’ll also be able to meet other small business owners and gain their insight about what’s worked for them, what hasn’t worked and get an insider perspective about what could be in store for you as well.
The government provides counseling to companies at every step of the exporting process, so you can get personalized advice about your marketing inquiries from a specialist near you. There are additional international marketing insights available to find out even more about how their resources and tools can help you succeed in marketing your business globally.
The US Small Business Administration is an independent federal agency that works to assist and protect the interests of American small businesses by delivering the answers, support and resources small businesses need to start-up, succeed and grow.
Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need.
One of the most frequent questions asked by entrepreneurs is how do you market your small business effectively when you have so many other parts of the business to run? Getting clients and sales when you run a small business is completely different than in a large business. What are some sure-fire ways to market your small businesses can market their services effective? What kind of marketing tactics will generate results today, rather than having to wait months to pay off? In this 32 page book we’ll cover how to use 14 marketing sources to bring greater exposure to your business, not to mention traffic! Marketing your services sometimes means using just one tactic from beginning to end, but often times it also means testing a lot of different tactics to see what sticks.
Each and every tactic covered in this book has been used to successfully build six-figure or larger businesses. The Entrepreneur Quick Tips series is designed to help entrepreneurs get an answer (or show you how to get a result) to a specific question and build a sustainable business.
Successful entrepreneurs increase their profits because they developed great relationships.
A lot of people ask me for things they can do themselves that don’t require any additional costs to their business so that they can begin to see what works and then decide whether to invest more resources in those activities.
It seems today everyone is a publisher so there is a high demand for interesting and engaging news. Hubspot have compiled a great list of 50 Local business directories, that you can begin to register your business listings on. Citations are very important, so sign up to for free to find some great places to submit your business online. Use your blog to build relationships, promote your brand and get customers into your sales funnel. Custom Google Maps are a great way to get links and traffic to your website just like this one or this one.
It’s very easy to get started and doesn’t require you to have to hire an expensive expert to get you going. If you need some advice on how to avoid looking stupid on Twitter then read this article by Gaz Copeland.
Make it easy for visitors to your site to share your content on their social networks.  Use a free WordPress plugin like Sharebar. If you’re in the clothing, beauty, food or a similar lifestyle business, your micro business is a natural fit for image sharing on Pinterest and it currently brings more referral traffic than Google+, Linkedin or Youtube. For very little effort you can get hundreds, even thousands, of extra visitors to your site quickly. This is a great way to let people know you are not just a robot and are adding value to your network.
Use this research to create content for your blog or website that your potential customers are looking for. They are also an excellent way to show people you are knowledgeable about your area of expertise.
A lot business networking groups can be quite expensive which can be hard to commit to if cash flow is tight but there are lots of “free” ways out there to connect with other business people in your area.
You may also want to use Copyscape with which is great for checking your content is unique as Google really doesn’t like duplicate content.
It’s hard to write a PR release unless you know exactly who you want to reach and why. Just take what you need out of this, adapt it to make it fit, and move forward, because with 65 effective suggestions for how to market your business, you really have no excuse now to NOT do it, do you? Create a Facebook Page and post valuable engaging content to get people excited about your topic of focus as well as excited about your product by staying updated with what it has to offer in a non-salesy way. Send a personal email to your friends, family, and acquaintances letting them know about your business and inviting them to think about someone they know that might benefit from your services and products and ask them for a referral. Have your business listed as your place of work on your personal Facebook profile so that each time a friend or a prospect visits your profile, they can easily learn more about your company.
Send a personal email to friends and acquaintances who might be interested in working with you.
Upload engaging promo videos directly to your Facebook page and enjoy the boost in organic reach, especially if your page is already at least somewhat built up.
Make your customers feel special by adding that WOW factor to your post-purchase experience. Put up flyers and posters on the bulletin boards of your local coffee shops, co-working spaces, and other places where your customers might hang out. Update your email signature to include your name, title, business name, tagline, and website.
Offer coupons or special discounts to those who came to your business to entice them to come back. Bloggers also love doing giveaways because it’s a great way to treat their audience right. Add social media sharing buttons on your website to make it easy for others to share, whether it’s your product, blog post, or a page on your website. Use LinkedIn groups to and answer group questions and post news and updates about your company. Do a crowdsourced post on your blog – ask people in your niche a question and have them answer.
Run a weekly blog roundup of links from around the web around your niche and target audience might find interesting. Comment on popular blogs and include your website in the URL field so when someone finds your comment helpful and interesting, they can click through to learn more about you.

Give a donation or volunteer at a local organization or a charity and get exposure through their event or website when they feature you.
Help influential people in your industry promote their own products on your blog and on social media, many times they will gladly return the favor when the time comes for your own launch or promotional period.
Create a free webinar or online workshop where you give away a ton of value and teach how to do something that people would even pay to see. Get your business listed in relevant directories that your target audience might potentially use. Do a survey to learn some market data about your niche or target audience and reach out to people to have them take it. Then, create a report or create a pretty infographic and pin it to Pinterest and let everyone who took the survey know about its results by giving them full access. Write and send out press releases to your local media about something really freaking cool you decide to do. Offer no-strings-attached free consultation calls or discovery calls to get your name out there, show your potential clients you know what you’re talking about and simply ask them for a testimonial and recommend someone else to you. Create a value and information-packed webinar or tele-class without a pitch and invite everyone you know. Have a Flash Sale or a pay-what-you-can day to get yourself out there and really serve those who wouldn’t be able to afford you otherwise OR trust you enough yet to invest lots of money in you. If you’re selling anything on Amazon, you can upload a sales promo video to go along with it. The following twenty tips are meant to reinvigorate interest in your brand without emptying your wallet. It is an excellent medium for speaking to your target audience to entice them with everything from the smallest promotion to large scale contests.
Use this medium to highlight stories of brand interactions and to offer tips and tricks for situations related to your brand. It is a great way to infuse the internet with positive energy and controlled messages about your brand. Arrange Youtube contests that allow the winner to be featured on the company’s main website or in poster advertisements. Usually these organizations don’t mind offering up their coffee table as long as they are offered some small incentive.
Consider the topics that impact your brand, and join online groups that discuss these issues.
Some of the individuals ultimately ended up using the sponges, and this increased the awareness of that household. But it is in fact a mixture of your effort in various areas of marketing, management, quality service & promotion.
Gain access to country commercial guides, industry overviews, market updates, regional reports and more.
These can include online webinars or in-person seminars on exporting fundamentals, information about trade missions and find out about counseling opportunities. Reach out to your local Export Assistance Center – there are more than 100 across the country – to get linked up with a federal representative today.
The SBA Community is an interactive extension of the site and features a variety of discussion boards and blogs that allow business owners to connect with their peers, industry experts and government representatives to ask questions, share best practices and get advice. It is depressing that a lot of small businesses owners skip this step just to start getting sales.
Theresa has put together a 15-part ecourse of the most effective tactics she has used for over 20-years to build rapport and it's her gift to you. In today’s environment of restrained finances, savvy business women must know how to market and grow their business with little to no financial expenditures. If you are UK based then you may want to look into Free Index, which has a great system for finding B2B service providers.
Free guest blogging communities, like My Blog Guest, are a good starting point for finding bloggers who want to connect.
Offer them a special deal for being one of the first clients that you’d love to serve. Whether it’s adding a nice hand-written note to the package you send with your product, filming a special video for the new client, or sending them a heartwarming welcome gift through snail mail. Have sharing the giveaway with their friends be a way to get extra entries to bump up that viral potential. It might be free but the exposure, authority, and trust you’ll establish with real live people is fantastic.
I taught a class on Google Plus at my local co-working space that hosts various free workshops throughout the week. Have your signature be filled out with your website and business name along with your quick tagline. Invite people to link to it and share it because it’s so darn awesome and valuable and better than what you see on the first page of Google today. I know I did this a LOT back when I was focusing on my wellness blog, and in fact, many bloggers will do this for free just in exchange for product. Create conversations with these people and introduce yourself and your business as a resource without any sleazy selling. Make sure your Gravatar has a picture too, so it’s not some anonymous random pic that pops up next to your name. Many times these commenters will get a notification that someone responded to their comment and you can then start a conversation. Offer them a great incentive, typically 40-60% commission for digital products and around 10-20% commission for physical products. Many cost only a nominal fee but give you access to a lot of people whom you wouldn’t have access to otherwise.
The more unusual and unique the better, they like to cover stories that they don’t typically hear on a daily basis. Be open to trying many ideas at once, because the more present your brand is in your customers’ lives, the more likely they are to choose your product when a need arises. Trade fairs and shows allow you to introduce international buyers, distributors or representatives to your products or services. What they don’t know is that research will always be a necessary step for it can help you track everything and can eventually help you increase your sales. In a small business, you’re looking for the one activity that can get you profitable clients the fastest. Email has an ROI of 4,300% and is one of the most cost-effective AND revenue-driving online channels out there. They’ll be left amazed and happy for having done business with you, and will be more likely to tell their friends about you as well. The right ones can be a great place to get your content in front of new audiences worldwide. The class was small but very engaged and I gained some valuable fans who saw me as an expert. When I was focusing on my first business, photography, I got a lot of leads just from putting my business account up and not even doing a whole lot to keep up with it afterwards.
If someone is especially impressed by your helpfulness and aid, they will look at your business and inquire to learn more. Extra bonus points if you ask bloggers or other entrepreneurs who already have a following. That way they get the freebie but they share it out there first so there’s potential for more people to get exposed to your stuff still.
There is no reason why you should not at least explore overseas opportunities and with the resource that our government provide – they make it very easy.

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