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Promotion plays a role in the perception the possible target audience may have about your service. Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? Search Engine Optimization, commonly referred to using the acronym SEO, involves directly improving the content of your website to increase the visibility of your website in the organic search engine results. Search Engine Marketing differs from SEO efforts in that this form of marketing typically seeks to promote your website and increase visibility through the use of paid advertising, paid inclusion, or contextual advertising.
Social Media Marketing involves promotion of your brand or business through social media channels such as, Facebook, Twitter, and Linkedin just to mention a few. Referral Marketing focuses on what many times proves to be the most value of all marketing efforts – word of mouth. Display Advertising is the act of purchasing paid advertising banners on other websites and blogs to drive traffic to your website and create product or brand awareness. Email Marketing involves the use of email as a mass communications tool to connect with your customers or prospects. Affiliate Marketing is the use of a system of incentives to reward one that provides prospects, leads, or sales.
Calvert Design Group has been providing Southern Maryland Internet Marketing services for 10 years.
About Blue Butterfly MarketingBlue Butterfly Marketing has been providing Website Design, Social Media Marketing, and training for over 5 years. In class, we talked about how marketing focuses on top-line revenue and, accordingly, seeks product variety (available on short notice) from well-stocked inventory pools. An intriguing point was how a lot of companies fail to focus on creating value for customers.
Marketing wants to offer the broadest possible array of titles to reinforce Amazon’s sales pitch of having huge variety and delivering those titles instantaneously to reinforce the convenience of online shopping. It tries to address this conflict by examining the economics of inventory and understanding the value of lead time to customers.
In a changing market as the social media marketing, it is important to analyze what is happening during the year on this field to adopt the measures working best. The quantity of information generated through surveys, email marketing, data bases, tools and applications will be given to get more and better information about every user. Wearable devices will be widely used in 2015 and it will be the platform used for marketing strategies, both for collecting data and for creating interaction. Social networks will be surfer a sustained growth without great upheavals and any horizontal platform isn’t expected to be launched. On the other hand, according to the Social Relationship Platforms, there will be a higher integration on the social networks, as the customer relationship management tools (CRM). I thought video format was currently widely used, so I don’t understand why it will be boosted in a future. Great post, Marketing trends are changed day to day and as we know that social media marketing is a biggest platform to do this, Here you gave a nice explanation about the trends and social networks.
Without a roadmap you wouldn’t know how to reach your destination, but many businesses launch into their marketing with little idea of where they are going, let alone how to get there.
All good marketing strategies begin by deeply understanding your customers and most importantly the problems you plan to solve for them, your competition. You can’t know where you fit (or don’t fit) in a market without knowing the space your competitors currently occupy.
It is vital to have a really really detailed picture of your ideal target customer: those customers you want to win and keep.


Once you know your target customer, and the specific pain points that your product or service addresses, then you can define your Value Proposition to these customers (sometimes this is called a Unique Selling Proposition or USP).
Now that you know your market, competitors, customers, your value proposition and the destination you want to arrive at, you can begin to define how you will go about achieving this with a marketing strategy. The marketing mix is often referred to as the 4 Ps – Product, Promotion, Price and Place (also known as distribution). The final step in the process is to write down your marketing plan, which will become a written record of the steps above, and identify the key marketing activities you plan to drive over the next 6 to 18 months. How well you set your goals for any business or marketing strategy will have a huge impact your eventual success (or failure).
As a South West based company we offer a range of marketing consultancy services including web site design, development, SEO, Google Adwords and more, to areas including Bunbury, Busselton, Dunsborough, Yallingup, Donnybrook, Harvey, Manjimup, Pemberton, Albany, Walpole and Denmark. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services being intangible, processes become all the more crucial to ensure standards are met with. These form the critical success factors for any service as evaluated by a possible customer. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
Operations worry about cost, looking for efficiencies in manufacturing and the supply chain.
Operations, on the other hand, cannot support such a proposition — at least not cost-effectively.
Thereafter, it sets shipment lead times to come to a good compromise between marketing and operations.
Companies should also consider option bundling to increase complexity and offer a variety of services to customers. To this end, analytics tools must be applied orderly and specifically by applying the intelligence marketing to analyze the data and, consequently, to get measures and personalize the offers and attention to clients. It has been proven that 65% of clients visit a page after visualizing a video, so it’s the most effective mean of communication to create traffic on the ecommerce and websites.
They are used by companies to follow, analyze and answer all the aspects related to client’s necessities.
I use this information to make my living by managing other people’s businesses socially online. It will be very interesting to see how digital marketing gets integrated into wearable technology. At Rethink Marketing, we have put together a straight forward process, based on some of the most successful marketing models. During this step you will need to evaluate your market size and trends and your competitors and potential partners. During this step, you need to identify all of your competitors, including those hidden ones you often forget about…the substation competitors (e.g.
Your Value Proposition should be a succinct description of the ways in which your product or service is the best at solving that pain point, described in terms of customer benefits.
National brand recognition or increased customer loyalty, the choice is yours but you need to make it. But don’t get to carried away…at Rethink Marketing we believe the best marketing strategies can be defined in no more than one paragraph, so keep it concise!
Some marketing experts believe that the rise of social media and customer relationship management have led to the creation of a 5th P namely People. You will need to measure results from your marketing tactics, and continually re-assess your plan on at least a quarterly basis to increase its effectiveness.


Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation. Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers. Process mapping ensures that your service is perceived as being dependable by your target segment. Before you hire an Internet marketing consultant to assist you it is a good idea to gain a better understanding of the field and how it applies to your business. You can leverage this to provide your prospect insight into your products, services, or process in an engaging and entertaining medium. The name referring to the tension between marketing and supply chain is Differentiated Service Policies.
In that respect, mobile devices are expected to become the most used gadget, so apps will be more useful, easier to use and interesting for users. We can either help you work through these steps, or work with you to understand what is needed in your business to do it yourself. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a useful tool to help crystallise your thoughts. Bunnings competes with Harvey Norman, for a share of their customers discretionary spending money. Always be aware of the difference between features, advantages and benefits, and make sure that your focus is on the benefits to the customer at this stage!
Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement.
Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage. Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron? Many businesses are fearful of the high production costs, but some of the most effective video campaigns are the ones without large production budgets and that speak in an authentic voice.
On the other hand, QR codes will be more used by people with higher developments and utilities, and there will be more personalized offers due to geolocalization. Knowing your customers, and being able to define exactly what drives them to do business with you, will give you a big edge over your competitors who haven’t done their homework. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. Social Media is, in many respects, like eggs that hatch into full-grown chirping chickens all over the internet. Is your goal to grow market share, increase revenue, increase customer lifetime value, or something else? Since the introduction of the smart-phone, there has been a huge rise in the amount of people on social media sites sharing and looking at content.



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