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Startup SEO: Optimize Your Website on a Limited Budget By Sarah Green, November 10, 2015Search Engine Optimization is indeed one of the trickiest bits of the startup battle. Indeed, coming up with effective SEO strategy tends to be rather overwhelming as wrong choices can result in major budget losses, and with your already skimpy finances, your business might meet its demise before you even manage to get the ball rolling. No matter what kind of online business you are running, you need to have quality content that engages your visitors. Now that you are confident your content is top-notch, you need to start thinking about developing powerful social media campaign. Even though the suit doesn’t make the man (or at least it shouldn’t, in an ideal world), a nice-looking design CAN make all the difference.
Good domain name can help you build a brand that people will remember …Domain Name as a Growth Factor: Authority, Recognition and OptimizationFew posts ago, I briefly tackled psychology behind company names, noting that they should be somewhat of an advertisement themselves. Whether you’re targeting a keyword phrase or not, your page name and your URL should be a pretty close match. While there isn’t a magic number, we recommend writing at least 300 words on pages you want to optimize for search and using your keyword phrase at least four times (not including your page title). When you include images on different pages of your website and in blog posts, you’ll want to optimize these for search as well. It is quite a long time we are happily writing some of the most searched topics on the web and we are excited to think that you are reading our posts. There are some other fronts for deciding on a logical quote, but the points mentioned are the most basic and important ones. You would be amazed to know that despite paying anything to any service provider; you still can optimize your website yourself.
When it comes to searching for keywords, there are a good number of keywords search tools which you can find online at free of cost, the most important one being the Google’s keyword tool – it gives you a detailed list of important keywords according to your industry, audience, and type of optimization preferences. When it comes to writing about great content, Google say, you should be solving your audience’s problems. So, the crux of the story is that if you want to optimize your website at free of cost, write great content. Manually visit websites and blogs who are of your niche – and then submit a request to them for a link. Perhaps the simple way to freely optimize your website using off page techniques is to manually let your presence virtually on the social media.
When we talk about social media promotion, we necessarily meant to say Facebook, Twitter, Instagram, Whatsapp etc.
Once you are done writing a number of content on your website, start visiting the websites who are from your industry.
There are some other ways as well to freely promote your website without having to spend anything on a SEO plan, which we will cover in another article.
You can make a free profile on social media, research your audience and how people are working out. The core things that we understand from this article is that you need not necessarily have to invest any money on your search engine optimization if you can write really great content. When you build a website and set out to make online money, one of the few things that worry you is how to optimize your newly launched site for search engines (like Google, Bing and Yahoo). Since search engines make your website’s organic results better, companies and blog owners like to hire professionals to carry out SEO (Search Engine Optimization). Before you do anything, your website should be clean and informative when it comes to content. Meta tags like description and Meta keywords play an important part in making your website search engine friendly.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. By now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting.
When Pinterest users visit a website, they have the ability to pin photos or videos from your website by using a browser plug-in, saving an image from your website and uploading it (as shown below), or entering a URL from your website into Pinterest. After they upload or import an image, they add a short description and select a board for the pin (shown below). Keep in mind that people can also repin content from your site once it’s added to a board.
Because people might be visiting your website at this very moment looking for something to share on Pinterest, it probably makes sense to make sure that your site actually works! If you’re using WordPress, you can use the Open Graph Meta plugin to sniff out the problems (pulling the right photo from a post or page). John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. Also called search engine optimization (SEO), website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines. Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines. Basically, you want to optimize your website and blog in order to be found by search engines for your desired keywords. Miss Kemya is a Marketing & Social Media Strategist at Marketing Sparkler, a marketing consulting firm that facilitates the growth of small businesses through conventional marketing techniques merged with social media tactics. Even though most startup companies know how important SEO is for their online success, some businesses still don’t fully grasp how it all works and what it takes to develop successful SEO strategy without spending a fortune.
Not to mention that your website can even get penalized for selecting SEO boosting companies that don’t play by the book.
Before you search for any hacks or shortcuts, make sure you get your on-page optimization polished first.
Having thoroughly planned marketing strategy right from the very beginning can help the growth of your startup business, while it also provides a huge SEO benefit. Once you take good care of all these basics, your SEO rankings should start increasing organically and rapidly, creating the well-known snowball effect, only without the possible negative outcome.


We were on a mission to educate college students and recent graduates about the importance of personal branding for their academic and …How to Choose a Perfect Domain NameYour domain name is the equivalent of your Internet ID, and you want it to be presentable.
You should check out our posts on the benefits of optimizing your nonprofit’s website for search and doing keyword research for your nonprofit before reading this post.
When you’re targeting a keyword phrase on a given page, the phrase needs to be included in the page’s URL. Three hundred words may sound like a lot, but it gives you the opportunity to use the keyword phrase multiple times without it looking awkward or forced. If you use your phrase too many times, you could get flagged for “keyword stuffing” and actually hurt your efforts to rank. You can do this by including the keyword phrase in the image file name, title text and alt text. If you follow these tips and include your keyword phrase in all of the places we mentioned, you’ll set yourself up to drive some new, interested people to your website.
She spends most of her day reading and writing about nonprofits and how to create more dynamic digital content.
In today’s entry we are going to talk about a very important topic – what if you don’t have money and still want to optimize your website? You can list out the most important keywords – less competitive but highly popular ones – and then take them noted.
A website with great content usually naturally and organically gathers traffic and ranks on SERP. It can itself pull your website ranking but we still recommend SEO to improve other avenues of your website.
You can make a free profile on these sites and then start promoting your products on the websites. A good way to promote your website without having to invest anything to a SEO plan is to find keywords that your audiences are searching, understanding who your audiences are, devising a content strategy that works.
The idea to understand how things work socially is to understand how brands from your niche are working. Meta description may consist of at least 100 to 150 characters, explaining what that particular page or the entire website is all about.
No website can beat the competition without creating content on a regular basis, and blog is fully geared toward doing that.  Blogs allow you to update content on a regular basis - something search engines like Google love. But if you want to make the most of a CMS (content management system), Wordpress is a much better option. There are a few reasons, including how it’s one of the few social networks where women are the predominant demographic. In fact, most of the activity on Pinterest is repinning. What this means for you is more exposure (more inbound links) to pages on your site that have amazing images.!
If you’re having problems getting Pinterest to pull in images, talk to your web master (if you have one of those). Infographics take up much more vertical real estate on Pinterest than any other type of image, enabling your pin to stand apart from the crowd. Start thinking about how to make your website content (particularly images and video) remarkable, emotional and interesting. The more people who search for your keyword (aka your topic) that find YOU, the more potential visitors your get to your website.
All Rights ReservedUse of this website constitutes acceptance of the Marketing Sparkler Terms and Conditions Policy. So, before you make any rash quick-SEO-related decisions that you may regret, make sure you take care of these useful but economical Search Engine Optimization tactics that will definitely come in handy.
Majority of startup companies are prone to forgetting about this crucial SEO factor that should be the base of any long-term marketing or SEO strategy. See that you cover blog topics that are based around the keywords your business is targeting.
Remember, each and every share, like, comment, re-tweet or mention, adds up to a much needed increase in your popularity, which is a crucial component of any SEO plan of a company that strives to become successful and turn into a brand. This is why you should use colorful photographs, appropriate videos, useful infographics and all other visual aids that can add up to the quality of your website. Simply put, SEO helps people find your website using a search engine, which can help increase support for your nonprofit in the long run.
In many content management systems, you can update both the title text and alt text of your images as you’re uploading them to your website. When words from the description match what you typed into the search bar, they appear in bold.
And, once they’re on your awesome website with its amazing content, they’d be crazy not to support your cause, right? Simple, if you are down to the basics and have had a fair understanding of how search algorithms work.
Just take the keywords, think about great thematic topics which can be of great use, and then publish them. So, if you ever heard anyone who says a website need to be optimized properly and that content is not the only thing that can help it rank – they were actually not correct. It is then important for you to look after other areas of optimization, which does not demand you to be a great writer.
Social media is a great tool to reach out to your customers and promoting your product by intelligently talking about how you are different than others. By understanding what they are posting, and how they are posting to the audience can help you summarize your goals.
You can freely optimize your website by manually writing and publishing great and usable content own website. Optimization, a phrase commonly used in online world, is nothing but making your website search engine friendly. Since on-page optimization is all about creating content that targets certain keywords on which you want your website to appear in search results.


It is a bold line that should cover related keywords, and if you do not create titles that target keywords of your industry, you cannot let search engines know that website is worth considering for better results.
Meta description appears below the title of your website search result, and users usually read it before clicking and visiting the page. CMS is embedded in your website ULR, making it a surefire Google leader if you publish fresh content on a regular basis. For some images on your site, it might be a good idea to add text or a URL to the image (like this one). More visitors to your website means more eyeballs on your content, products and services, and hopefully, more conversions to sales. On-page optimization should be the first step you should take in this vicious race, while the second one should be realizing that the race is definitely not a 100 meters sprint, but a long and rather tedious marathon. This method is quite useful when it comes to increasing visibility of your content within your own niche, which is basically the main goal of any SEO tactics. If you are a good writer, and if you understand what search requires for a brand, to improve a website’s ranking, you can almost do some great optimization without having to work about any optimize.
If you are logical, and aptly defined about meeting a projected goal, you would not shy away from investing some money in early-stage promotion.
But we need to put a disclaimer here – before you stoop to read the tricks and tips; remember that these just early stage promotional tips. If you have any query, you can easily clear them off by searching them online or you can even ask us. But then some who don’t – even if they are ice-cold prospects – can convert into customers.
Just think about it – If you are writing very good content and initially you gather to manage some viewers, it is very much likely that they are to visit your website and that they even recommend your website to others.
There are a good number of brands which do not necessarily work on SEO, but by promoting their website and message socially, they get number of traffic back to their websites.
If your website is populated with a good of useful content, it is a fact that you organically receive improved number of links and visitors to your website. Besides these, you even get to have links and if you do social media optimization, there literally is no need for you to invest any money on search engine optimization. The search engine optimization techniques are changing with every single day and that webmaster is innovating improved variety of tricks and tips to manually pull in SERP. Besides SEO, I randomly write about Digital Marketing, Reputation Management, Social media, Technology, Make Money Online, Blogging Tips – so you get a pinch of salt of whatever it requires making a sustaining brand online. A search engine friendly website is one that appears higher than its peers on search engines. On-page optimization starts with writing quality content use all the Meta tags in a way that they can attract users. So your Meta description and titles should be attractive enough to make the users want to click on your website. However, be sure not to overuse the keywords, otherwise your articles might end up sounding generic and they might lose their feel, flow, and organic value.
While the meta description doesn’t actually help you rank better, using your keyword phrase makes it far more likely a visitor will actually click through to your website, which is really the whole point. But despite that, what if you are really tight on your budget and do not necessarily want to invest a good sum of your revenue paying for a SEO company? Once your website grows, and you start earning traffic, revenue; you would require advanced SEO optimization – a task best done by only experienced SEO companies. These are usually the keywords and search terms that your target audience type to find your competitors.
So, even if you are no ranking; it is quite simple that you can gain an improved set of dedicated traffic. But in order to promote your website on the websites socially, you still need some sort of writing skills, which you can do easily. The more quality inbound links you have and the number of quality content you write on your website usually improves your scope to optimize your website. Other than writing nice content that gets read, you should manually research websites that are of your niche asking them for a link.
Before you work with the key ideas to promote your website on the social network, it is important that you are defined by your approach and that you know how and when to promote your website. But in this tough world of competition, if you are writing good content and promoting your content socially after understanding your audiences, and what keywords you need to optimize – it is a simple matter that your website can improve on its ranking. The real question for most entrepreneurs isn’t whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?! If you want to see more people—more of the right people—on your website, you need to optimize content for search. That’s when you might require the helping of free search engine optimization tips and tricks. Hiring such a company should not a difficult at that stage gave if money is flowing in, you need to be prepared for investing to keep the momentum going.
There are paid tools as well for pinpointing improved analytics about your keywords, but since we are talking about free ways to optimize your website, we are not including it. Taking a clue, you can even start updating these sort of updates until you slowly get the ideas.
To promote your website on the social media websites, you should be very articulated about defined.



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