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In a changing market as the social media marketing, it is important to analyze what is happening during the year on this field to adopt the measures working best.
The quantity of information generated through surveys, email marketing, data bases, tools and applications will be given to get more and better information about every user. Wearable devices will be widely used in 2015 and it will be the platform used for marketing strategies, both for collecting data and for creating interaction. Social networks will be surfer a sustained growth without great upheavals and any horizontal platform isn’t expected to be launched. On the other hand, according to the Social Relationship Platforms, there will be a higher integration on the social networks, as the customer relationship management tools (CRM). I thought video format was currently widely used, so I don’t understand why it will be boosted in a future.
Great post, Marketing trends are changed day to day and as we know that social media marketing is a biggest platform to do this, Here you gave a nice explanation about the trends and social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts.
So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Take a close look at the nexus of B2B business models and the primary function and benefits of social media. For many marketers, the relationship between social media and inbound marketing is not 100% clear.
Most would say that the purpose of inbound marketing is to create great content and promote it through various channels.
So, when we talk about the relationship between social media and inbound marketing campaigns in the B2B context, we need to be clear that it’s both a primary channel and a secondary tool. A recent Content Marketing Institute study gave a clear picture of what a successful B2B social media marketer would look like. Conveying these factors through social media is compounded by the reality that social channels are highly personal venues. An example of #1 would be communicating with a buyer within your target market from your brand’s Twitter account.
Are our offers encouraging them to sign up for more information and become part of our email subscriber base?
Are they including us in their research process (and thereby building our brand authority) by downloading our white papers or reading case studies? Have they self-identified as a lead by reaching out, opting in for specific information, or signing up for a demo?
Did they opt in for a nurturing track to stay connected to us for a specific product suite or practice area? Did specific social interactions help us promote content that improves our conversion rate or average sale amount during the sales process? Instead, understanding the bigger dynamics of how to craft a campaign, how to measure its success, and where to place social media in the B2B marketing landscape will give you the foundation to make those choices yourself.
Google authorship will play an increasingly important role in getting eyes on your content. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
With its ever-increasing popularity, consumers expect businesses to have a presence in social media. We deliver documents on command, all from the convenience of your unique Web-based client portal. Let Applied Resource Insurance Solutions help your organization maximize the potential of social media. Boost the effectiveness of your wellness initiative and benefit communications with social media.
Let us take care of your Social Media marketing “BABY” while you take care of the actual Business!
Social Media, otherwise known as social networking, is the new way people are communicating about, and researching goods, services and brands online.
In addition, search engines factor into their ranking algorithm companies use of social media, and mentions of your brand when deciding how to rank your business keywords in a search. People may be talking about your business so you better be proactive in listening in on the conversation and managing your brand.
You need to fully leverage these tools to stay competitive; however, you need a Social Media strategy, and you need to be ready before you launch a campaign.
But there are other factors to consider as well because not all social media platforms are created equal as the infographic below shows.  And chances are your audience uses more than one social media platform.  So, which should you use?
Each has a unique personality and image and each delivers your message in different environments.  Which best serves you?
Facebook has the biggest audience, but the news feeds are a very crowded environment.  Plus you can only reach a small percentage of that audience and of your Facebook fans, unless you advertise. While you may love tweeting, is Twitter is the best platform for you to send your message about a new product introduction? Sheila HibbardSheila Hibbard takes the fluff, hype and confusion out of marketing and social media. An information packed e-course that will get your social media efforts moving in the right direction for your business. Columnist Alison Zeringue details the most common questions she heard as a social media panelist for Goldman Sachs' 10,000 Small Businesses program and shares the key takeaways for marketers and growing companies.
In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman Sachs’ 10,000 Small Businesses program. The 10,000 Small Businesses program is a Goldman Sachs and Goldman Sachs Foundation investment to create jobs and economic opportunities across the country. This is the 11th cohort of the program here in New Orleans, and the scholars were about halfway through their program at the time of the social media panel.

The questions we fielded ranged from beginner-level (How do I know what platforms my business should be on?) to more advanced (Do posts on Instagram get more engagement when shared from a personal or company profile?). Below, I’ve provided a sampling of the questions we were asked and the advice I think is vital for growing businesses to heed.
Those are common words we throw around inside the industry, but to some business owners it sounds like gibberish. It’s all about getting people in the online community to see your business as a trusted provider of goods or services and making information about your business easily accessible online.
Exceptions would include utilizing call-tracking numbers to measure your success in certain media, but be careful about hard-coding call-tracking numbers on your site and social media platforms. When done well, social and online marketing can turn good customers into brand ambassadors. There’s no point in using social media for marketing your business if you don’t know who you’re trying to connect with and what will resonate with them. The beautiful thing about social media is the rich information users provide (both knowingly and unknowingly) about themselves, which can give marketers insight into how to connect with them best.
Many businesses historically succeeded without a need for social media or heavy advertising. For Generation Y (also often referred to as Millennials), social media equals word of mouth. According to Pew Research, in 2014, half of all adult Facebook users had more than 200 friends on the site.
In short, social media is imperative for businesses that want to grow, scale and sustain themselves in the economy of tomorrow. Q: How should a business use social media in comparison with traditional advertising, shows, events and more? Social media platforms like Facebook hold billions of pieces of data about their users’ likes, dislikes, location, friends, family, purchases, reviews and much more.
The fact that marketers and advertisers can leverage such rich data is what sets social media and online marketing apart from traditional types of advertising.
In addition, the detailed analytics and insights into user behavior and interaction with the business are unmatched when compared with those from traditional media like television or billboards. Q: Can you give some examples of what worked and did not work in your business or for your clients?
While I’m sure everyone on the panel could talk about this for hours, in short, what works best for our customers is to have a wholesome presence on whichever social media outlets are right for them and their audience.
Resource allocation to social media truly depends on the business’s goals, the intended audience and the type of industry or product they are promoting. This is where consulting with an expert is crucial, as they can advise you on the appropriate budget to allocate to these efforts based on a little research and projection.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Alison Zeringue is Partner Accounts Team Manager at Search Influence, a national online marketing firm dedicated to helping small and medium-sized businesses compete online. To this end, analytics tools must be applied orderly and specifically by applying the intelligence marketing to analyze the data and, consequently, to get measures and personalize the offers and attention to clients. It has been proven that 65% of clients visit a page after visualizing a video, so it’s the most effective mean of communication to create traffic on the ecommerce and websites.
They are used by companies to follow, analyze and answer all the aspects related to client’s necessities.
I use this information to make my living by managing other people’s businesses socially online.
It will be very interesting to see how digital marketing gets integrated into wearable technology. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular. Here’s a closer look at some of the lessons I have learned consulting for social media on behalf of clients in the last few years.
By understanding where these two most effectively connect, it becomes easier to see where marketers can invest their time to get the best results in B2B social campaigns.
Content marketing allows for businesses to connect to the target market and provide content that’s relevant to their stage in the buying cycle. The deeper and more compelling your customer profile, the more successful you will be in terms of reaching them. The first is at the organizational level: what’s the most pressing problem that the company is facing and how does your product or service solve that?
An example of #2 would be communicating with a buyer from your own personal Twitter account, or via your LinkedIn account, while identifying yourself as a representative of your company.
Each social media engagement is a chance to impart helpful information to the right person at the right time, and to create a positive brand impression. So for each marketing effort, it’s important to have a series of goals that take into account the potential universe of conversions. But social media has the potential to drive the hundreds of small actions along the way that result in the sale.
It’s hard to measure impact in a way that makes people comfortable with marketing metrics. They’re also incredibly useful for helping you identify what content is successful, and this information helps you understand your target market as well as refine and optimize your strategy and content.
Every content marketing strategy should include a secondary dissemination loop, and social media needs to play a key role in that. Images (think Pinterest and Instagram), video, and the rise of micro video are opening whole new content avenues. Social media allows you to reach out to untapped markets, retain existing clients, and interact with your employees in an immediate and personal way.
These tools allow you to access and share valuable resources, including compliance information, payroll stuffers and newsletters. Don’t’ worry—we can help you learn the basics of all the major social media platforms and provide resources to help you develop your own social media strategy. We can provide dozens of sample posts on a variety of topics, ways to measure your social media ROI, tips for protecting your company’s reputation, and legal guidance and advice.

People may be talking about your business so you better be proactive in managing your brand. Online conversations are happening right now and are growing at an unprecedented rate for all age groups.
As of July 2011, Facebook reported over 800 million active users, and Twitter has over 200 million users and is the fastest growing social networking site. We can help you figure out how social media can help your business, and offer a full range of social media online marketing packages. Pinterest, for example, is big in the decor and fashion industries, while LinkedIn is ideal for the B2B crowd.
She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Along with two other online marketing professionals from the area, I was to host an interactive session with the business owners and entrepreneurs about leveraging social media for their businesses. The program provides entrepreneurs with better access to support services, education and capital via 20 locations and 100 partners in the US.
As a young professional, sitting down with this room full of folks who’ve built businesses and successful ventures was quite the experience! It really demonstrated for me the wide range of social media knowledge out there among business owners. In reality, all of those things total up to online public relations, reputation building and management. Be sure that your content strategy is not only constant but also effective in reaching your audience. Remember, the social media networks are businesses, too, and they need to make money just like the rest of us. When considering using social media for a small business, I recommend the first step should be sitting down and defining your target audience. Today, the number of companies that will be able to sustain success without online marketing is declining at the speed with which the online landscape is changing.
My best friend’s father runs a local plumbing company, and he’s never touched social media, yet he continues to stay in business. Social media is where they consume news, entertainment, information about products, trends and businesses, and of course, the opinions of their friends and acquaintances.
While younger users tend to have the largest friend networks, those users won’t stay young forever and someday will become a prospective customer for you or your competitor.
If the general public is going to be talking about you anyway, wouldn’t it be better to be there, engaging and capitalizing, than ignoring it? With a bit of a time investment, you can even be successful on social media without much of a budget, though I wouldn’t recommend it without some practice, professional advice and constant learning. Users and consumers of social media provide information by filling out their profiles and simply engaging with others on the platforms.
We have clients who are successful on social media that spend a few hundred dollars per month and big regional brands that are selling tickets online and spending thousands per month.
There is a lot of information and research out there about the best time of day to post, the perfect type of content, how to get the most engagement, and the list goes on. Only through trial and error can you determine the most effective way for your business to utilize social media for marketing.
Alison’s focus is on white label online marketing products for publishers and media partners serving SMBs. In that respect, mobile devices are expected to become the most used gadget, so apps will be more useful, easier to use and interesting for users. A common example of this would be promoting a recent blog post via social media channels in order to raise awareness of the blog post.
Subsequently sharing links to that content on Twitter and Facebook is using those channels to amplify it. The second is at the buyer level: what is going to make the decision maker(s) behind the purchase choose your solution over others on the market? Map your B2B social strategy so that it’s possible to strategically push on these levers and to measure their impact when they happen. As mobile technology continues to outpace more traditional computer use, even in the business context, B2B companies with a mobile-visual strategy will be positioned to come out ahead of their competitors.
They employ algorithms to ensure their advertisers get the most traction, while businesses using social media organically (non-paid) have more work to do in order to be seen. Businesses should be present so they can hear first-hand what consumers are saying about them or their products, but they also need to engage those customers. Those essential home services-style businesses will always have the word-of-mouth referral factor. On the other hand, QR codes will be more used by people with higher developments and utilities, and there will be more personalized offers due to geolocalization.
But with inbound marketing in general and social media in particular, the social-to-sale pathway is more complex.
Niche networks that cater to your customers are also worth getting to know, as they can be a source of highly qualified leads.
Linkedin, the largest business networking site, has over 175 million members, Facebook has over 800 million active users, Twitter has over 140 million users, and Pinterest is now the third most popular social network, behind Twitter and Facebook in the US. Social Media is, in many respects, like eggs that hatch into full-grown chirping chickens all over the internet. Have you taken a deep dive into understanding the ecosystems of your key networks — for example, using hashtags on Twitter to extend your reach? Since the introduction of the smart-phone, there has been a huge rise in the amount of people on social media sites sharing and looking at content.

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