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Social media usage among financial professionals remains strong, according to American Century Investments’ fourth annual Financial Professionals Social Media Adoption Study. More financial professionals are adopting Twitter than ever before; 34% report having an account, more than double what it was three years ago.
Financial companies appear to be recognizing the value of social media, with more advisors (69%) reporting working for a firm with a formal policy or guidelines, up 53% from 2011.
The content on these pages is for informational use and is not intended to be an offer, recommendation or personal investment advice by us regarding any investment. American Century Investments is not responsible for and does not endorse any comments, content, advertising, products, advice, opinions, recommendations or other materials on or available directly or via hyperlinks from Facebook, Twitter or any third-party Web site.
The survey data which you will see below is based on obtained from LabourStart who surveyed trade union organizations from across the globe with results from the UK, USA, Australia, New Zealand, and Ireland.
It’s no secret that HR and senior business leaders are lagging in their adoption and understanding of social media usage by both their employees as well as outside entities and organizations like unions who pose a risk to organizations. While HR is slow to adopt and understand social media, unions on the other hand are very open to using this online technology. Unions are also using more traditional communication sources like email newsletters to share information. These union organizations are becoming more creative in how they are using the web to communicate. You may remember the controversy surrounding the Jimmy John’s franchise and the union election last year. Labor unions are keenly aware of where their webtraffic is coming from and are experimenting with mobile apps, websites, and multimedia content just as most corporate marketing teams are doing the same.

As the chart above details, the two greatest benefits of social media marketing for advertising are increasing exposure and increasing traffic. If your business is seeking to increase its exposure, then implementing a social media marketing plan is a positive step in the right direction. The end goal for most marketing plans is to increase sales and revenues and social media has proven to achieve this goal.
For some online marketers, the goal of their social media marketing plan isn’t to generate a sale, but rather to generate leads or opt ins.
Interaction and repeated engagement are two common goals for most social media marketing plans. In conclusion, if you’re looking for reasons why you should use social media marketing for advertising, then implementing an effective, low cost advertising platform that allows for brand exposure, lead generation, increased sales and revenue while building a loyal fan base should be enticing. Interesting that using social media techniques for advertising they were able to reduce costs. The research study examined advisor usage and attitudes toward social media such as LinkedIn, Twitter, Facebook and YouTube. Facebook Fan Pages are popular but many are using secret Facebook Groups and Google Groups to share information. February 14th, their trial began in Minnesota where owners from the JJ Franchise allegedly fired employee whistleblowers. Just another case in my mind for HR to partner with Marketing and PR as consumer to candidate continues to overlap for companies that offer business to customer products and services. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses.

American Century Investments is not responsible for and does not endorse any comments by blog visitors, or the content, advertising, products, advice, opinions, recommendations or other materials on or available directly or via hyperlinks from this or any other page on WordPress or any website owned or operated by a third party. The franchise landed in hot water with the NLRB because of this and their use of an anti-union Facebook Group during unionization efforts.
Learn more about the NLRB and their view on social media by taking a look at my summary of their 2011 Social Media Briefing. The group serves as a community where members can go to receive articles and information with the administrator taking advantage of RSS Feeds to drive the information share.
Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses. Using any third party sites and materials is at your own risk Visit our online Security Center for some ways to protect yourself. A significant 95% of those conducting social media activities for more than 3 years agree, as opposed to 73% of those who’ve been doing it for 6 months or less. Sixty percent of those spending at least 6 hours a week found benefit, compared to 46% of those spending 5 hours or less per week.

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