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At the bottom of the spreadsheet, I’ve worked out what I need to write each day to complete a novel draft in three months. Paul (my husband) and I have agreed that we’ll aim to watch no more than an hour of TV on “worknights” (Sun – Thurs). A “trigger” to get you started on writing – for me, this is the point where Paul and I have eaten dinner and whatever we’re watching on TV has finished. A writing-related treat – mine’s going to be reading a chapter or two of whatever book I have on the go after I’ve done my writing for the day.
NewsletterThe Aliventures newsletter includes a short article on writing, and comes to your inbox every week. Marketing plans can be a little daunting at times, even more so if you’ve never written one before. I have used this template countless times when writing my own marketing plans, I find it to be very thorough, which means I’m never in the situation where I’ve left out anything worth mentioning.
No more than a page in length (about 200 – 300 words is good), it is a quick summary and overview of your plan. A market review is pretty self explanatory – you are literally reviewing the market your company is based within (or will be).
Something I have always been taught is that it doesn’t matter what you’re saying, if you’re saying it to the wrong people.
Much like part 2, this is fairly self explanatory – it’s time to put your competitors under review. Although this shouldn’t be relied upon solely, a website I use to sometimes get competitor financial information from is Duedil.
For example: if you’re a cosmetic company, selling a range of products from make up and accessories, to skin care, it would be far too time consuming to analyse every single product area you offered, plus, irrelevant. Using the cosmetics company again as an example, your product strength may be that your new mascara comes in a new, exciting colour, or it’s an even deeper shade of black for more depth. This is basically where you want to be (your goals) and how you’re going to get there (you objectives). So you know quite clearly where you want to go, your strategy determines how you get there. Make sure all your points are clear and understandable. Now, it’s time to make a start on the marketing mix. Consider elements of your product that can be vital to its success, such as warranty, quality materials or packaging. When it comes to analysing your product at this stage, look at your competitors and use them as examples.
By now you know what it is your advertising, why you’re advertising and what message you want your target market to get from it, but you need advertising methods to do so. Quite a research heavy part of your marketing plan, this section outlines some key areas of your planned advertising – which publications will you feature in? Specify which form of media will carry your advertising message (newspapers, magazines, billboards etc). So there you go – a bit of a lengthy blog post perhaps, but I find when dealing with something as vital as your marketing plan, it’s important to have as much detail as possible, to ensure you’re on the right lines.
If you have any questions or you have some tips on how to write a marketing plan yourself, add them in the comment section below, or send me a message on Twitter.
I'm an Advertising graduate from Southampton Solent University, working in marketing and loving it! Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities between multiple organizations.

Egham, UK, February 15, 2012 View All Press Releases Apple Became Top Smartphone Vendor in Fourth Quarter of 2011 and in 2011 as a Whole Worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner, Inc. Many small business owners are missing out on sales because they dona€™t have a sales plan. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Often, what I have are writing dreams – “finish my novel this year” or “find time to market the previous novel”.
I’ve left “marketing” for the last few months of the year blank, as I want to see what works early on. While mornings used to be a better writing time for me, I now find it easier to write when I know the rest of my to-do list is complete – and Kitty is asleep! So telekinesis, telepathy, weather control, etc superpowers put into scientific and futuristic view, along with research for science stuff for future. It took me a year to complete the first draft of that novel (and that was with the support network and structure of an MA course). Blogging has been one of the best things I ever did … hope it works out well for you too.
So the house was quiet and dark, and I wanted to stay in bed with hopes of finally passing out (usually happened at around 6am).
I think establishing a routine is tough for everyone, but I can only imagine what a pain it must be when you work irregular hours. Here I’ll explain step by step, exactly how to write a marketing plan, what needs to be covered and in what order. It’s a standard, simple marketing plan template and will suit anyone, whether it’s your first time writing one or you just need to use it as a little brush up. Go into as much detail as possible about who your target market is.Describe who your typical customer is in detail. This is your road map for getting your business where you want to be and heading in the right direction.
Your positioning is very important, it’s what will help to differentiate yourself from your competitors.
These are the elements that create the value the customer sees (or will see) in your product. Two key factors to look at are your competition and their pricing structure, along wish the value of the product as it relates to the value of the price. Match your products ‘image’ with the distribution channel and customers perception of your product.
Make sure it’s not likely to be ‘too out of its depth’ alongside your larger, more established competitors. It’s all down to preference, budget and advertising scope, but it could be absolutely any method you wish. I hope you’ve found this informative and helpful and you now feel comfortable and know how to write a marketing plan. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010.
Your company may have a sales plan in place, and if so you should definitely make a point of learning and following it. According to humanist psychologist Abraham Maslow, our actions are motivated in order achieve certain needs.
Writing short stories (or trying to) pulls my focus away from the novel, but I can balance the novel and nonfiction essays.

We now have a Roku box and use Hulu, Netflix, Redbox Instant, and dozens of other channels to watch what we want, when we want.
There are a handful of shows we watch live (Doctor Who, Sherlock, Downton Abbey, The Great British Bakeoff) — but we can also watch those on catch-up anyway. But I have learned to be more self-disciplined over the years, and I’ve got a much better sense of how long it takes me to write and edit. I do also have a book in pipeline that has been a lifelong dream to write, so hopefully I can get on with that later this year.
My daytimes vary quite a bit (depending on whether I’m taking care of Kitty or not!) but at least my evenings are pretty predictable!
If you’re looking to do a big push on your mascara’s for example, then that is what you focus on in this section.
It is vital you know these inside out as they are the reasons someone will buy your product and the reasons you need to get across in your marketing efforts.
Go through each one, in detail and write down anything that may affect sales (or whatever the objective of your marketing is). Your opportunity would be your chance for further development, or certain offers you could create to drive down price at certain times. Explain what the benefit is you expect to see happen, how does that relate to the overall success of your marketing efforts? If you sell high-end luxury cosmetics, your customers will expect your distribution methods to match this, such as being positioned in prestigious department stores (such as Harrods or Selfridges), they wouldn’t expect to see you at their local supermarket. Make sure those who work in your chosen distribution channel have the time and resources available to look after your product.
From advertising, PR, promotions and events, to direct marketing, point of sale and online newsletters. Ensure you’re following an integrated marketing communications plan, in other words, each tool must follow the same rules and follow the same message. Sure, they might have quarterly sales targets or end of year goals, but they dona€™t have a strategic plan for reaching them.
So please mark this page for your reference in the future and do send your colleagues here too. Think of the qualities of your product, your target market, its strengths and weaknesses and the opportunities you uncovered in your SWOT. As a result, Apple became the third-largest mobile phone vendor in the world, overtaking LG. A well thought-out sales plan is a roadmap that helps small business owners gain new clients, and grow business from existing ones. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. If you’ve never done this before, I’ve previously written how to write a customer profile if you need some tips. Some Saturday nights, my wife and I might do a marathon session and watch 4 hours of a TV series. The lowest levels of the pyramid are made up of the most basic needs, while the more complex needs are located at the top of the pyramid.
I’m on the second revision of my first novel and never certain I can stick to a plan.

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