Importance of video in marketing statistics,how to make a video game youtube channel,social networking definition webster - Tips For You

MARKETING IS A MEANS of creating awareness of the kinds of products and services offered by a given company. You’ll have less competition as many businesses think it’s not worthwhile marketing during off-peak times (they are wrong!). You can pique potential customers’ interest ahead of time so that when peak season comes you’ll be the first on their mind. Use your quieter periods wisely and during your peak seasons you’ll be one step ahead of the competition.
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6) It deals with activities like product planning development, pricing packaging, branding, selling etc. 9) Marketing involves free flow of goods and services from the producer to ultimate consumers. Clipping is a handy way to collect and organize the most important slides from a presentation.


As I examined these 2013 trends, I wondered exactly what these statistics meant, beyond the obvious. To begin with, it is clear that marketing at-retail spending continues to grow apparently at the expense of traditional media spending.
Yet there are some disturbing inconsistencies that are revealed when the a€?growth in POS spenda€? statistics are examined more closely. The most glaring inconsistency is that the majority of companies who report their intent to shift more of their marketing dollars to POS arena€™t even measuring POS results. The majority of evidence from POS organizations, like P2PI and POPAI, is that at-retail marketing promotion works, is cost-effective and measurable. Our view is that the most important piece required to improve your POS marketing practices and results is measurement.
In other words, it is important to know when an order for POS was placed, for which customer and by what sales rep or merchandiser.
Although we certainly hope you will consider our suite of software applications designed to Track, Measure and Manage industrial strength POS campaigns, what is definitely required is for you to set a course for your promotions that includes adopting the tools that will enable the planning, execution and measurement of your POS initiatives.


Without this approach, your POS spend may continue to increase in 2013, 2014 and beyond, and you wona€™t have a clue how to get the most out of the dollars you put into it. Your yearly income graph might look a bit like a rollercoaster with lots of ups and downs throughout the year. Yet survey after survey a€“ some from these same organizations a€“ suggest that relatively few companies actually track, measure and verify POS placement.
Of nearly equal importance is the ability to track the orders, costs and ratios of POS to retail spending. Most shops have their peak at Christmas, travel companies in the summer, estate agents in the spring and autumn, and accountants have a mad flurry of activity at the tax year-end. Outside of these peaks, when business is a bit quieter, it is an ideal time to market your business.



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