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In recent years, there has been an explosion of new marketing platforms in the social, mobile and digital space. One sure way to increase your chances to execute a successful campaign is to plan and execute your marketing efforts as an Integrated Marketing Campaign with built-in focus on tracking, measurement and optimization. To make the shift towards integrated marketing campaigns, here are what I believe to be the most important steps you can adopt in your campaigns .
Select channels by taking the target demographics into consideration to get the most visibility and highest chance of multiple interactions. Create your Marketing Content with the intent to deliver a seamless customer experience as your customers and leads interact with your brand across multiple channels.
Guide the audience through the purchase funnel by defining multiple intermediate measurable meaningful goals along the way. Optimize the campaign by studying the correlation of the effects of online and offline channels on each other and making adjustments along the way.
It is not a coincidence that conversion rate optimization and content marketing, the top two marketing priorities in 2013, are central focus in an integrated marketing campaign. SmartMPM, our marketing performance measurement solution, focuses on the measurement and optimization of integrated marketing campaigns. SmartMPM marketing performance measurement today announced they have integrated with Constant Contact®, Inc. The technological resources that have been available to marketers are now requiring more human resources. In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage online shoppers. Small business owners often spend a lot of time getting people to opt-in or subscribe to their email newsletters and lists.
I have been writing for print and online publications for over 20 years, and I am always on the lookout for great sources for my articles. Let's face it, no one likes having to update or tweak their website -- or (shudder) having to redesign it.
If you are like many (most?) small business owners, you have probably used Google AdWords and quickly became frustrated with the pay-per-click (PPC) advertising service.
Today, businesses have more ways -- and places -- than ever to market themselves, online and off. Having a video that tells prospective customers about your products or services is now considered a must have for businesses of all sizes.
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn't make it mobile-friendly. Integrated marketing is taking a targeted message and implementing it across multiple advertising platforms.

It takes 3 times to get a hit – meaning it takes you telling someone directly at least three times for an action to take place. This article provides a few short examples about how to write the executive summary to a real estate investment business plan that will be well received by potential investors. Another important section of your business plan to be covered in the executive summary are the details of market that you serve. Without those sections of your real estate investment business plan being highlighted in the executive summary, you’re not likely to gain the interest of potential investors. Your real estate investment business plan summary should be written in an interesting and enticing manner to lead the investor to read the complete the business plan. Author bio: Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years. This trend is reflective in our client campaigns that are being measured and optimized in SmartMPM.
It is an approach to achieving the objectives of a marketing campaign, through a well-coordinated use of various channels that are intended to reinforce each other. Historical data says that an individual needs nine to twelve positive impressions before they act.
It requires coordinated effort between teams focusing on various channels to deliver customer-centric content.
During the sales and setup process of SmartMPM, we discovered that our clients found it difficult to navigate the hordes of articles that exist, just to learn about tracking codes, analytics and insights.
The first one focuses on embedding the right tracking codes to measure marketing effectiveness for all channels – starting with your website, social media and print. We acquired most of this knowledge by working alongside our clients in setting up and identifying issues with their campaigns.
However, they often don’t exert the same effort to ensure that these customers they worked so hard to get stay engaged. But deciding on a marketing method, particularly when you are a small business with a small budget and limited resources, can be difficult. Each platform works hand-in-hand to broadcast a consistent message and drive successful results. Our asen team has the knowledge and experience to help your targeted message reach its full potential. You can get our headlines via email as well, or follow us on Twitter.Real estate investing is serious business where serious wealth is created.
A well-written executive summary is an extremely condensed version of the key points of the overall plan.
It needs to convince the reader that you run a competent business and have a bright future.

Although the executive summary is the first part of your business plan, it is the last section written. Excessive exaggeration and hype only serves to turn off serious investors that have read enough real estate investment business plans to know when they are being given BS.
He also draws upon 25 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Strategy, planning, execution and optimization of campaigns utilizing multiple tactics has become complex. So pick your channels such that you have the best chance to create the right impressions for the target audience. So the timeline of the various events in the story will directly impact the effect of the story on the audience. Create a culture of analytics that turns away focus from soft metrics and intuition, and toward real data, with emphasis on insights instead of the data itself.
The intent is to provide a good starting point for businesses transitioning to integrated marketing and help the professionals executing the campaigns from falling victim to the common pitfalls.
Follow us on Twitter to get notified of posts, or subscribe to receive posts via email on the footer of this page. In order to do so, you must market YOUR message intelligently by making use of multiple platforms. You need to be addressing three channels of communication or more for your campaigns to be effective and show results.
It is a summary of the entire plan but it should not be a table of contents to the rest of the plan or a cut and paste from the major sections of your business plan.
Success or failure of the campaign depends on business objectives being met timely and cost efficiently.
Carefully choosing the right platforms for your message will ensure your campaign is effective.
Dress your prime real-estate with banners and signs marketing your campaign in smartly timed intervals. A vacation destination, a few short miles from a national forest in the Olympic Mountains with the Pacific Ocean a couple of miles in the opposite direction. Want to attract new customers that are not familiar with your brand? Try targeting them with social media, direct mail and online ads.
Serious investors first read the executive summary before diving into the full plan to determine if the person asking for money has a reasonable idea of how to make money in a specific marketplace.

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