Intensive distribution strategy definition,watch advertisements online for money,beginners website design software 5.5.2 - PDF Review

Quelle strategie de distribution choisir : intensive, selective, exclusive ou la franchise ? Vous visez un objectif de couverture globale d’un marche en adressant votre produit a de nombreux distributeurs.
La distribution intensive est recommandee pour les marches ou les consommateurs ont des besoins importants. Cela peut devenir une source de fidelite car le client sait que peu importe ou il ira, il pourra trouver le produit qu’il recherche. Inconvenient de la distribution : Ne convient qu'aux produits a petits prix et ayant un important turnover. Elle implique que vous choisissiez un nombre limite de points de vente dans une zone geographique precise pour vendre vos produits.
Cette alternative vous permet de concentrer vos efforts sur la progression de vos ventes et d’avoir davantage de controle sur votre reseau de distribution.
Ce mode de distribution convient aux produits a prix eleve, a forte marge et a faible volume de production. Permet de controler la disponibilite du produit (la rarete d’un produit ayant une image prestigieuse et qui ne peuvent etre trouve ailleurs augmente la demande et la fidelite). Inconvenient de la distribution exclusive :En comptant sur un seul point de vente, il est difficile de maintenir une image de marque de haut niveau.
La franchise peut convenir pour certains produits et notamment lorsque ce produit n’est pas distribuable par les autres formes de distribution. Le choix d’un mode de distribution doit necessiter auparavant de mener une etude comparative des couts, des aspects legaux et reglementaires de chaque strategie de distribution.
La perception des couleurs a toujours ete pour moi associee a un sentiment ou a un souvenir et pour vous ? Une societe de cable canadien a decide de penetrer le marche nord-est americain afin d'accroitre ses parts de marche. Nature of Personal Selling Most salespeople are well-educated, well-trained professionals who work to build and maintain long-term relationships with customers. The Role of the Sales Force Personal selling is effective because salespeople can: probe customers to learn more about their problems, adjust the marketing offer to fit the special needs of each customer, negotiate terms of sale, and build long-term personal relationships with key decision makers. Distributions Function The major purpose of marketing is to satisfy human needs by delivering products of various types to buyers when and where they want them and at a reasonable cost.


Definition: Intensive DistributionSometimes a generic product is having problem of differentiation and retention by the customer is difficult for such product. For taking your products to the end-users i.e consumers, you certainly need a distribution channel. This is a marketing strategy under which a company sells through the widest possible channels and cover as many outlets as possible so that the customers come across the product virtually wherever they go- drug stores, gas stations, supermarkets, and the like. Mostly common for: This strategy is common for snacks, soft drinks and juices, foods, basic supplies, magazines. Profit Margin: Intensive distributors work with many manufacturers and generally sell high volumes of goods at lesser prices and earn lower margins. This strategy is usually observed for more specialized products which are carried through specialist distributors covering a specific geographic location.
Product distribution here basically considers high-end items such as prestige or designer goods e.g. Exclusive distribution is an intense form of selective distribution in which only one distributor is appointed in each territory. When the manufacturing firm distributes its products through just one or two major outlets in the market that are exclusively dealing in it, it is said that the firm is using an exclusive distribution strategy. Exclusive distributors usually cover designer ware, major domestic appliances, and the most luxurious items & brands like Gucci, Prada. Turning as a distributor requires evaluation of business opportunities, complete research and proper product knowledge. Stay UpdatedSubmit your email address to receive the latest updates on news & host of opportunities.
An online platform to accomplish your business expansion goals by appointing or becoming Distributors, Franchisees and Sales agents. Le choix de votre mode de distribution dependra alors de la taille du marche auquel vous souhaitez vous adresser, de votre politique de prix, de la concurrence ainsi que de la quantite de produits demandes par l’utilisateur final.
En general le produit est propose par un seul point de vente sur une zone geographique definie. C'est par exemple les produits a consommation immediate (pizza, sushi) et les services (reparation automobile, hotellerie).
Involves Two-Way, Personal Communication Between Salespeople and Individual Customers Whether: face to face, by telephone, through video conferencing, or by other means.


A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user. The use of intermediaries results from their greater efficiency in making goods available to target markets. Intensive distribution is a market strategy for such products where a product is made available to customer from all the possible sources by utilizing different distribution channels so that the customer encounters the product at every possible location for shopping like general store, health store, discount store, shopping malls etc. Choosing a distributor is a proven way that helps in the growth of your business and vital to attain targets. The differences are based upon the size of the market the distributor targets and breadth of services offering. Et favoriser ainsi le choix de sa marque au detriment d’autres marques qui pourraient manquer au niveau du point de vente.
L’interet de cette strategie est que vous pouvez etre elitiste concernant le choix des distributeurs les plus performants de votre marche.
Steps in the Selling Process Learning As Much As Possible About a Prospective Customer Before Making a Sales Call. Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision. Offer the firm more than it can achieve on its own through the intermediaries: Contacts, Experience, Specialization, Scale of operation.
While selecting distributors, observe the prospective distributor: if he has the characteristics to become a capable distributor, if he would be able to help you in accomplishing your business expansion goal. This option helps focus the selling of manufacturers on selected outlets rather than dispersing it over numerous marginal ones. This type of distributor is used where channel control is important to maintain brand image, brand integrity, and often higher pricing points. Some distributors handle many categories and channels where others focus against a specific market segment.



Free mp4 video editing software for windows xp
Host videos on google glass


Comments to «Intensive distribution strategy definition»

  1. 02.12.2013 at 23:36:12

    Gunewli_Balasi writes:
    Video to social networks, embed that computers must have the facilities of accepting flash have.
  2. 02.12.2013 at 19:37:17

    Killer_girl writes:
    Guarantee of correct marketing automation (reaching the right particular.
  3. 02.12.2013 at 18:50:13

    Diana_84 writes:
    Expense shouldn't be a barrier to churches media.