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Advertising Press on Your Side Creating a BIG Promotion Tutorial Unique Ideas Promotion Articles Online Tools This is our article database. The 2015 Facebook Awards received over 2700 submissions from 160 countries, offering a snapshot of the state of creativity and innovation across the industry. For campaigns from Singapore, McCann won the bronze for the Red Cross Singapore Social Technology Award. The Coalition Against Bullying for Children and Youth (CABCY) launched a campaign titled “Share it to end it” – a social media activation campaign designed to raise awareness and spark a conversation about bullying.
The past year has seen brands creating more immersive stories for their audiences on both Facebook and Instagram. Submissions were received from over 160 countries, twice as many countries submitted to the Awards in years past. Brands are increasingly sharing stories on Facebook, where they can reach people where they spend the most time: on mobile. 70% of the submissions were video based, highlighting brands’ eagerness to capture attention and entertain audiences with video ads.
To help create buzz for LOT Polish Airlines in the media, DDB&tribal Warszawa created a campaign that brought everyone together by hanging mistletoe in each airplane, thus hanging it above the world.
LA Red was tasked with making sure the pro_cee’d GT, the first high-performance model in the Kia range, caught the attention of the digital advanced target group, which are young, dynamic and exclusively male. In Lebanon, there are no laws to protect women from domestic violence and for years Kafa, a leading Women’s Rights NGO, has been working relentlessly on developing a draft law project to protect women from domestic violence. Isabella Tan, an ex-marketer, who has risen up the ranks to take on a business leadership role at Cerebos shares more on the langu.. Account to be led by Crispin Porter + Bogusky’s USA team, where strategic plans and creative work will be developed. International wellness player VLCC Group acquires Wyann International, which operates the Bizzy Body, Facial First, Skin Nutrition..
Brands and agencies are getting their cheeky factor on today playing pranks on their customers for April Fools. Head of Cooper T engineering, Dr Ivana Kuppa, said, this particular project has been brewing for years. Beloved lollipop maker Chupa Chups released a series of extremely limited edition, 50-carat precious stone lollipops into its worldwide distribution. These limited edition lollipops are made of entirely of emerald, ruby, sapphire, diamond and giant black pearl – all shaped and priced as an original Chupa Chups. Online retailers Zalora is getting into the April fool’s parading its products on the bodies of the opposite sex!
Instead of the usual promotions and content, Zalora wanted to give customers something different – something to laugh and talk about.
The female newsletter catalog for instance, features two of Zalora’s hunks donning a few floral and figure-hugging pieces for this shoot. A farmer in Devon has created the world’s first Guinness flavoured potatoes, in a project sponsored by our friends at Burts Potato Chips.
According to Guinness, Gavin White, who came up with the idea while enjoying a pint of the black stuff in his local pub, is now working with Devon crisp producer Burts Potato Chips to make his flavoured potatoes into the perfect bar snack.
His special spuds have become quite a talking point locally and he sometimes even takes them down to his village pub to share his story with other regulars while enjoying a pint.
Google has partnered with Nintendo and Pokemon to create a new monster hunting challenge on Google Maps.


In this newly-launched video, the company claims that contestants who poke all Pokemon by 2 April will be given a chance to visit Google Headquarters to compete for a new position as Pokemon Master. Got an awesome selfie that absolutely needs to be shared (because they are that outrageously awesome)?
Singapore PR firm AKA decided to launch a male recruitment drive to address the company’s severe gender imbalance.
On MAN Day, attendees will be given tours of the AKA office and have the chance to speak candidly with members of the AKA team. Interested applicants will be given the opportunity to compete in a series of challenges designed to test key PR skills.
There’s nothing greater than waking up refreshed from a good sleep, unless you’re burning away fats in the process!
Yup, you heard it right, Virgin is bringing in a new, upgraded models of the Sleep Pods with state-of-the-art technologies installed. The iconic Singapore statue of the Merlion at One Fullerton has been undergoing maintenance for the last two weeks and to commemorate the re-activation of one of Singapore’s most iconic tourist landmarks, Red Bull has been granted permission by the authorities to jump-start the new additional pipe of the alternating pump with 20,000 litres of Red Bull, it said on the blogpost. The lady was seen sleeping with her face mask on, watching movies on her laptop and even getting her hair done. Ikea today revealed that this was all part of an April Fool’s Day plan on its social media page and also said it would be handing out free Ice cream. Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. In a romantic escape between Zhou Xun (??) and her newlywed husband Archie Kao (???), Infiniti's latest ad campaign tells the stor.. Technology’s increasing sophistication – coupled with the rising amount of time people spend on the Internet and social media networks – continues to drive robust efforts in the field of digital marketing. The question has been drawing the attention of thought-leaders and entrepreneurs across industries. Digital marketer Jeff Dachis, who co-founded the company Razorfish, told Forbes in January 2013 that marketing efforts should focus more on brand building instead of just driving commerce.
With rising ownership of smartphones and tablet computers, mobile is set to play a huge role in the future of digital marketing. In essence, AR involves the addition of digital information into an individual’s physical environment. Another mobile-driven development that is positioned to benefit digital marketing campaigns is the introduction of responsive web design (RWD). Responsive web design automatically adapts to a device’s screen size, orientation and platform, removing the need to create separate sites for traditional web and mobile sites.
With major players such as Walmart and Facebook investing more heavily in mobile commerce and advertising, the future of digital marketing seems bright. Rich portfolio, good prices, hosting, important refferences, order on-line!, advertising, internet, outdoor, media, publishing, TV, commercials, promotion, romania, romanian, Bucharest, poster, promovare, reclama, campanii media, campanie, companie, company, network, franchising, communication, banner, baner, banere, piata, market research, marketing, professional, romanian advertising company, studii de fezabilitate, promovare, investitie, investment, marketing campaigns, marketing campaign, international advertising, eastern europe advertising company, indoor, trade publications, advertising rates, ce ofera gama completa a serviciilor profesionale de reclama si marketing pentru companiile romanesti si straine ce doresc sa atinga pozitia de leader pe piata romaneasca. The film gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery.
Emerging markets and Asian countries submitted the most work to this year’s awards pool, including this winning campaign from Lebanese non-profit KAFA that urged the passing of a law against domestic violence. Through a responsive website, consumers were able to see the current position of the mistletoe and routes of the LOT airplane. LA Red created a viral gaming app that reflects all the characteristics of the pro_cee’d GT itself: dynamism, sportiness and innovation.


Leo Burnett Beirut worked with Kafa to create a social activation inviting men and women to post their Red Thumb in support for passing the law on domestic violence. It boasts all the standard features you would expect, such as VVT, ABS and DSC, but also benefits from DAT or Dunk Avoidance Technology. The brand also said the stones have been distributed randomly across the world as part of a marketing campaign to surprise and delight customers everywhere. So, it decided to play on the very thing that customers are most accustomed to seeing- the usual catalog models in their fashionable outfits. After lovingly ‘watering’ the potato crops with Guinness and patiently waiting for them to grow, success came knocking! With just a few clicks, your mom, your aunt, or that girl you have a crush on can set your Shelfie as their Gmail theme so they can enjoy checking, reading, and writing emails while seeing your friendly face in the background. To encourage more male applicants, the company host its first MAN (Male Applicants Needed) Day at its offices on Pickering Street on April Fools day. Throughout the day, panel discussions and workshops will be held to cover topics such as: Public relations –confronting the gender bias, Making the workplace more man friendly and View from the middle – being a man in PR. The challenges will include a Battlefield 4 showdown to evaluate strategic planning capability and team management skills, a speed sandwich making competition to measure the applicant’s ability to work under pressure and finally, the deal maker test, measuring the applicant’s ability to drive new business growth. The energy drink maker said that on Tuesday the Merlion is about to spout 20k litres of Red Bull.
Reported on local blog The Real Singapore an internal staff memo was sent out about a girl that has been living in Ikea. An April 2013 report from management consulting firm McKinsey & Company concluded that the constant availability of technology and information has led digital marketing to the brink of a challenging period. As Dachis told the magazine, social sites are brimming with various measures, such as the tweet, re-tweet, thumbs up, like, tip and check-in. Globally, spending on mobile advertising should top $23 billion by 2016, eMarketer has reported. For example, augmented reality (AR) is attracting increasing interest with Google’s development of its wearable technology, Google Glass. Of particular note to marketers, this information could include hotel locations, prices of items in nearby stores and an assortment of other commerce-related details targeted at specific users based on factors such as their location, shopping history and online preferences.
Simply stated, RWD allows businesses and organizations to design one website that works smoothly across all platforms, from smartphones to personal computers.
With the aim of encouraging our target group to get to know the brand and product in a playful way, enjoy themselves along the way and recommend the app to their friends and driving awareness of the pro_cee’d GT. More than 20,000 physical and digital red thumbs were gathers and more importantly, the law passed.
This ingenious filtration system stops peckish owners and opportunistic passersby from inserting biscuits into the MINI T’s fuel tank in order to moisten their snacks.
Operating the widebody Boeing 777-200 means extra leg (and elbow) room to perform the half-moon pose, it says. The class promises consumers that they will never go through another dry spell again with this full proof rain dance and can be their very own X-men and possibly control the weather. At AKA, we are committed to promoting equal opportunity, and while for a majority of companies this means hiring more women, our commitment is to hire more men,” said Amy Wright, Partner, AKA Asia.



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