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Translating marketing materials and brand names involves a lot more than just a literal word for word translation.
When Chevrolet introduced its car the Chevy Nova into the Spanish market the sales didn’t do so well.
The list goes on with examples of marketing translation mistakes that highlight the need and importance of getting translations checked by native and professional translators. If you want to stand out from the crowd when taking your product abroad, you should invest in the services of a professional native language marketing translator.
To get a quote or to enquire about something else, please complete the form below and we will get back to you. We are the biggest importer and distributors of major foreign brands for elevator components.
International Marketing Services is a small US, Internet-based business working with retail outlets and nonprofit agencies.
The international team at eviom would be delighted to support you with the development of new markets and reaching new target groups. Our team mostly consists of native speakers with knowledge of the cultural and economic situation in the differnt countries.

Harmonised with your needs we develop a country specific Online Marketing Strategy which also considers e.g.
Les diplomes trouveront a s'inserer professionnellement en tant que technicien charge de l’organisation et du controle des operations logistiques des entreprises industrielles, de la grande distribution, des prestataires logistiques et des auxiliaires, ainsi que dans toute fonction dans les entreprises de transport. Les transports et la logistique se situent au troisieme rang des domaines professionnels des services createurs d’emplois entre 2005 et 2015. Le programme pedagogique national prevoit 1600 heures d’enseignement organisees sur 2 ans et 4 semestres.
The following few examples highlight how things can go horribly wrong when a company or brand name is translated badly or introduced into a target country with little or no research beforehand. When marketing the product in Germany, they failed to realise that mist is slang for manure in German.
Just because a brand name is successful in one country doesn’t mean that it will automatically transfer to another country and language. We import different elevator components from Italy, Turkey, China and Taiwan and have 65% market share in elevator components sales. With nonprofit agencies, the emphasis is to generate funds for agency works while ensuring that the craft workers also benefit.

Moreover we have a network of national partners who support the operative implementation of the local measures in the different markets. En deuxieme annee les etudiants ont la possibilite de suivre la formation en apprentissage : 29 semaines (dont 5 semaines de conges payes) en formation en entreprise et 23,5 semaines de formation a l’IUT. When they realised why this make of car wasn’t selling so well in Spanish markets they eventually renamed it the Caribe. We are also the sole distributors in Pakistan of many renowned European and Chinese elevator components in Pakistan. The company with solid foundation of proven good management practices, marketing capabilities and financial resources, will continue to grow and build its recognition in the market as an efficient and dependable supplier. We are financially sound to supply bulk quantities of material and are equipped with able staff. We have installed more than 500 elevators in various prestigious projects throughout the Pakistan while the number of projects where we supplied the material is reaching to 3000 now.

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