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Small business owners face a variety of unique challenges that larger companies do not have to worry about.
While internet marketing is undoubtedly one of your best choices, failing to learn how to do it properly can waste your time and money. Before we cover the three primary methods of marketing your small business, you should keep in mind that many of the other articles you read are aimed towards larger businesses and as a small business, some of those tips are not practical or even possible. By far the most difficult method, search engine optimization is the method of adjusting the on and off page variables of your website to increase your results in the SERPs (search results). As opposed to paid advertising, once you are ranked for a term, you will not have to pay for each visitor to your website.
As a small business, you need to make sure you take advantage of every opportunity to look for and build quality links.
While I am a strong supporter of SEO and it is a strategy we use here at Adficient, I do want to warn you that attempting to rank a website without understanding the rules of SEO can cause far more harm than good. As you create larger campaigns, there will several variables that come into play and affect your advertising costs. As a small business owner, you should most certainly be taking advantage of this nearly free method of reaching consumers.
Social media is a very tricky platform to master, you must advertise to consumers without them realizing you are doing so. Need to increase your search engine traffic, or looking to break into a new market with paid advertising?
We have the know-how and ability to increase your sites organic rankings with over 6 years of experience. Our SEO work is natural and organic and built for long term rankings.
We develop proven online strategies that drive local traffic to your website – utilizing the best in proven local SEO practices to ensure you don’t miss out on sales opportunities. We create a brand presence for you on the most popular social media platforms which include: Facebook, Twitter, LinkedIn, Google+, Pintrest, Foursquare along with many others. We can meet all your website needs whether it be a business website or e-commerce shopping cart.
AboutWe are Superior Force Marketing a comprehensive internet marketing solutions provider.
SAV-e-MARKETING focuses its services on creating highly individualised, strategic, and efficient websites that work hard for your business and your bottom line. Alison and Lucy also offer advice and assistance with the online marketing strategies and tools that go hand-in-hand with operating an effective website. We don’t offer a ‘one size fits all’ approach, preferring to tailor our services to your individual online business marketing needs and budget. May 14, 2011 By Gail Gardner 32 Comments Tweet Share17 Share14 +1 Pin EmailTotal Shares 31If you know of a small business that is not sure what the most effective way to use the Internet to market their products and services please share this post with them.
Although I have previously shared what the most important Small Business Internet Marketing Priorities are, most business owners could use assistance in effective Internet Marketing.
First and most important, you need to choose and register a domain name YOU control so that every link pointing at you online is YOURS and all the time and effort put into promoting your business is preserved indefinitely. Your domain name can be pointed to any page or site on the Internet and changed to any other page or site whenever you choose. The reason this is called a STARTER PACKAGE is because YOU do not have to KNOW or DO anything by yourself.
Send you an interview to complete so that we can create a Featured Business page complete with photos on GrowMap (or another established site that best fits your business). Do keyword research to determine what search keywords your business can most benefit from writing about on your business page and including in your local search listings. Claim and upgrade your business listings on Google Places and the other Ten Most Important Local Search Directories. Set up your Twitter account, write your bio, add an Avatar and start following Twitter users who will be most interested in what you have to offer. Identify high quality blogs in your niche and feed related blogs into your Twitter account so you have interesting reasons those who might buy from you will follow you and so others in your niche will retweet and recommend you. Teach you or your employee or consultant Twitterquette and Twitter Best Practices on how to interact successfully on Twitter. Complete a survey with basic information about your business such as name, address, phone number, business hours, products and services. Be willing to answer questions and provide additional information about your business so your listings can be as complete as possible. Have someone available to answer the phone to claim your Google Places and other business listings. Yes, there are many more things you can do to promote your business on the Internet, but this covers the minimum and most powerful methods for getting more new business and retaining existing customers.

While it would be best to get all these things done immediately, you could pay for each of the 7 steps above as you can afford them at $81.43 each. We might be able to trade what you do for these services, especially if you are in the Dallas area and do anything related to home improvement or repairs. If you can afford to donate $77 to a food bank or similar good cause of your choosing, I will give you an hour of my time to determine what you can do yourself and how I can assist you. There are several ways that you should consider before you start small business and of the most important is creating a website where you can easily promote your sales and products online and also to easily get more potential customers. I just built my website a few months ago and I’m having a hard time getting google to allow me in the SERPS. Most businesses don’t really want to have to update blogs or sites which is why I sometimes recommend they use Blog Outreach on Geo-Targeted Niche Blogs instead. I know from all the blog posts you’re reading, sharing and commenting in that you are one of the few small businesses that are serious about increasing your reach online. I do always write about businesses and give them links in related content and place blog posts about them on the optimum blogs for their business. Starting a business needs to be brainstormed by the owner together with different business advisors. Internet is undoubtedly used by many whatever ages which only means that marketing products in the internet is a great idea. I agree with you Andrew, internet leads me to find the company who offers a telephone survey services they assist me how generate actionable market information which helps me to make an intelligent business decisions.
Every day a small business is not easy to find online they are losing income they could have had – and most likely really need in this economy.
Well it is good post for those small businesses who have just started their business on this world of web. The more bloggers and businesses that learn to use the Internet more effectively the more effectively we can improve the economy.
Wearing many hats is something that you are surely accustomed to and a long day’s work probably doesn’t scare you any longer.
At Adficient, we want to see you succeed so here are a few methods that you should consider for inclusion into your internet marketing strategy. Below, we have made sure that tips included are possible and profitable for small business owners. On the flipside of that, if you are ranking for a competitive term, you are going to have to continue improve your website, generate great content, and build inbound links.
If a keyword gets five searches per month, it is less likely to generate a return than a term that gets 5k monthly searches.
It could even get your website and domain name removed from search engines, so proceed with caution or hire an SEO professional. You create an ad and pay to promote to potential consumers based upon various targeting methods such as location, and terms they are searching.
Working with a PPC management company, you will be able to identify areas that could be better optimized and save you money or boost your conversion rates. We offer a 15 day free trial here at Adficient so that we can show you what problems your paid advertising has and how we can improve them, all at no cost to you.
You more than anyone should realize how important cost efficiency is and eliminating wasted ad spend should be one of your top priorities. As you saw above, social sites like LinkedIn, Facebook, and Twitter offer paid advertising options. Taking the time to interact with your customers on Facebook will help you build and audience to share your new products, special offers, or services with regularly. Once you have setup your paid ads, it is important to create and post content just for your social pages. Sharing industry related tips, news, new products, and your thoughts on any of them is a great way to do so.
Our team researches, plans and executes profitable online marketing campaigns, combining channels to earn you amazing returns.
We specialize in web development, small business web design, affordable search engine optimization and internet marketing for small business and have a proven track record of providing a quality services and reliable customer support.
This featured page will be almost instantly indexed in the search engines to serve as your landing page on the Internet.
If you wish we can provide a list of choices to make that easier – all you have to do is pick one (or more if you like). Someone you already know will have a digital camera or cell phone with a camera built in and know how to email photos to me.
Once you get comfortable with this you can expand to Facebook or LinkedIn or using any other method – but start here first and do this well.

Since th world wide web is available and easy to be access by millions of potential costumers with just few clicks of a mouse! This means that your product or service can be viewed by people just about anywhere in the world. It is critical for businesses to know who to listen to because there are so many offering ineffective strategies – like selling them Twitter or Facebook followers without giving them an effective way to use either one.
My thanks to you and anyone else who shares this information with them and encourages them to act.
As with all my ideas, feel free to use it, create a similar offer yourself, or if this type of thing isn’t one your to-do list, send those who need it my way.
If you’re interested I can set one up either on hasoffers or possibly on that site that Kristi used for her Promoting Blog Posts ebook. In order to continue your success as a small business, locating new clients and generating leads is something you cannot live without.
Although it may sound like a lot of work, spending 1-2K a month to rank could be a lot cheaper than paying $60 per click. Organic rankings primarily are used for search marketing via Google, but Bing, Yahoo, and YouTube are also great places to use SEO to reach more consumers.
Ask some of the other businesses you work with if they would link to your site in exchange for an article, video, or maybe a discount on their next purchase. In terms of difficulty, these platforms are built to be user friendly or at least appear to be user friendly. Having a qualified advertising company review and modify your campaign can help you save money; why wouldn’t you get help? In addition to paid ads though, you can also use these platforms to identify and connect with your consumers on a more personal level.
You should invite your friends, family, and current customers to like your page and get the word out.
Sending thousands of people to your Facebook page is great; but what will they find when they get there? Many social strategist also suggest that you curate and share relevant content on your page. If you already have a Web site, we will write a featured blog post linking to your site for the phrase you most want to be found for in the search engines – this is your best anchor text phrase. Its also important to set up an effective internet campaign so that your site would be indexed by any search engine the soonest it would be up. Compared to other forms of advertising, Internet marketing can reach a far larger number of people.
One company that offers a very similar local search directory listing service to mine charges $1500 just for that part of this. I wrote that because I could tell by questions I’m still getting that the concept was still not clear enough for some to grasp.
Online marketing is quickly becoming the leading method of generating leads and it has been proven numerous times to be the most cost effective form of marketing available today.
If you are spending $100 bucks of paid advertising, you are ok to setup your own campaign and monitor it. It is a great way to keep things fresh and if you create a solid feed, people are going to come back for a quick rundown of industry events. Sometimes you need professional help in analyzing the numbers and making a well-informed decision. Television,radio, and other forms of add not posted online just can’t compare to a pop-up or banner ad online. If on the other hand you are spending 10K a month, you may want to consider using a Pay Per Click Management Company. Don’t forget though, you need to share some of your products or services as well, that is the point of the page after all. Also, get involved in local events; it could be a great way to earn a ton of great links at a steal of a deal.
We wish you the best in creating and implementing your small business internet marketing plan.

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