Jiwire proximity marketing,online platform marketing strategy,how to make cartoon videos for youtube - For Begninners

Risalendo al 1960 e alla stretegia delle “4P” del Marketing, usare il Prodotto, il Prezzo, la Pubblicita e il Posizionamento come pilastri della propria strategia di marketing e servito alle aziende ad incrementare notevolmente i loro profitti. Sebbene il concetto delle 4P ha subito varie trasformazioni nel corso degli anni, al giorno d’oggi una quinta P si aggiunge alle altre ed e quella di “Proximity”, che rappresenta la connessione finale tra consumatori e aziende. Grazie ai dispositivi dotati di bluetooth e ai consumatori che acconsentono alla ricezione dei messaggi, brand internazionali come Apple, Coca Cola e Protect and Gamble, stanno utilizzando la strategia del Proximity marketing per chiudere il divario tra i consumatori e i punti vendita. L’idea di prossimita e la promozione di un prodotto che rispetti il consumatore, crea una nuova dimensione non ancora sfruttata in precedenza visti i limiti tecnologici. Il proximity marketing, a volte chiamato hyperlocal marketing, usa la tecnologia dei moderni dispositivi mobile per mandare messaggi pubblicitari sugli smartphone o tablet dei consumatori che sono vicini al punto vendita. Tramite Wi-Fi o Bluetooth, i merchant che utilizzano il proximity marketing possono inviare sugli smartphone dei potenziali clienti messaggi personalizzati che appaiono automaticamente sui loro schermi. Sebbene il pubblico sia limitato solamente a chi e nei paraggi del punto vendita, il messaggio inviato e davvero user friendly e raggiunge il target che compra piu facilmente e  permette quindi di aumentare il fatturato. Le offerte targetizzate basate sulle campagne con proximity marketing portano un tasso piu alto di conversione all’acquisto, che e l’obiettivo piu importante per i merchant. Il proximity marketing ha un potere enorme sulla crescita del fatturato, permettendo a tutti gli esercenti, gli hotel, casino e molti altri di approfondire la loro connessione con i potenziali clienti, incoraggiando la loro fedelta e aumentando in modo significativo l’esperienza dei consumatori ed inoltre tutti questi fattori combinati fanno del proximity marketing uno strumento reale per generare un ROI piu alto. Scopri Promocity la piattaforma di Proximity marketing dedicata ai clienti Paymove e non solo, che ti permette di aumentare le tue entrate ed offrire ai clienti nuove esperienze d’acquisto. Istituto di PagamentoPaymove e un Istituto di Pagamento autorizzato dalla Banca d’Italia (Autoriz. Le procedure di sicurezza adottate da Paymove sono rispondenti agli standard internazionali e tutte le transazioni sono protette tramite avanzati sistemi di sicurezza crittografati.
L’ABF-Arbitro Bancario Finanziario e un sistema di risoluzione delle controversie tra i clienti e gli intermediari finanziari. Secondo le disposizioni che regolano l’ABF tutti gli intermediari italiani e quelli esteri che operano stabilmente in Italia aderiscono al sistema stragiudiziale e possono essere destinatari di ricorsi da parte della clientela. Questo sito usa i cookies per ottimizzare la tua esperienza, accetta per proseguire nella navigazione. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. According to a new report from location-based media company JiWire, 53% of the “on-the-go” U.S. In the group of mobile consumers under the age of 34, the percentage is even greater: 60% are willing to trade their location for information.
JiWire has been tracking trends like this among a segment of the population it calls the “on-the-go” audience, which consists of those using notebooks, tablets and smartphones outside of the home or workplace. The desire to exchange one’s location in return for data, including location-based sales alerts and coupons, is greater than ever, JiWire found. This holiday season, 52% said they expect to use their mobile device “more” than they did last year, for example.


When consumers were asked what they thought the most important information about a brand was, when near a retail store or product’s location, they responded by saying “Sales and Promotions.” This ranked higher than customer reviews, directions, product info and availability and even coupons.
When it comes to proximity-based marketing, however, there were some differences in opinion. In terms of deals distribution, though, 38% still prefer email, while 22% prefer the web and only 19% said they want to get deals via “mobile apps.” Only a small 2% preferred receiving deals through SMS. Although email is still the top pick for deal distribution for now, it’s declining, having gone down from 52% in Q1 2011 to 38% this past quarter.
92% of consumers purchase at least one local deal per month, with 78% spending $50 or less per purchase.
Among the various considerations, menu availability is the most important decision-making factor for consumers in at home (their city) while proximity (near me now) is the most important consideration to travelers. Both at home consumers and travelers say that mobile is a critical platform to help make decisions about where to eat. Previously JiWire and YP exposed data that argue the optimal geofence is between 1 – 2 miles from a business location or store.
Gail Chiasson, North American EditorJiWire, location-based mobile media company reaching the on-the-go audience, has launched its Q3 Mobile Audience Insights Report, which examines connected-device adoption, location- and mobile-shopping trends, as well as check-in behavior and public Wi-Fi trends. Sixty-six percent of consumers prefer shopping for a $50 dollar item at a regularly visited store if within five miles; however, when the same consumers are 20 miles outside of the same store, 72% prefer making purchases on their laptop and mobile devices.
63% of consumers prefer to shop both in store and online; 22% prefer to shop exclusively in store. As people continue to become increasingly mobile and strive for constant connectivity, mobile-device habits have shifted from larger devices like laptops to smaller, more portable devices such as smartphones and tablets.
Since inception, tablets continue to gain popularity with on-the-go consumers, having nearly doubled in growth over the past year. 67% of tablet owners are willing to spend $50 or more, compared to 57% of smartphone owners and 52% of laptop. Electronics, retail, entertainment and travel are the most frequently purchased categories, with tablet owners leading all of these categories in terms of purchase frequency.
The iPad, Android and Windows Mobile 7 are continuing to gain market share both in the U.S. JiWire’s Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as surveying more than 2,000 U.S. Nonetheless the results are representative of where the market is headed. Smartphones replaced laptops for the first as the top device for connecting to public Wi-Fi.
According to the survey, 42% of consumers said they prefer smartphones and tablets for retail-related shopping (vs.
JiWire observed that roughly 50% of those doing shopping-related research on mobile devices later purchase in another way (PC, offline).
One of the more provocative findings in the document concerns the impact of mobile ads based on user proximity to a retail venue. In certain categories ads shown inside venues showed greater impact (financial, telecom, travel).


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So to be clear, these are not universal trends that apply to all consumers – they only apply to the highly mobile user. And 80% says they plan to use their device more or the same as last year, up from 59% in 2010. 29% said they want to receive sales and promotions within one mile of a store, while 24% want promotions within 10 miles of a store. The focus of this quarter’s report is QSR and casual dining establishments and how mobile devices and advertising impact consumer decision making in the category. However QSR (fast food) patrons, who make decisions about where to eat the same day, are most likely to be influenced on Thursday and Friday.
His research is focused on the impact of digital media on offline consumer purchase behavior. The study determined that the tablet audience is very comfortable making purchases on their device, purchasing items more frequently than just smartphone owners, and often spending more.
The top in-store activities were the following: 1) comparison (price) shopping, 2) searching for coupons and 3) looking at product reviews. Generally speaking JiWire observed greater impact from ads shown within 1 – 2 miles than ads delivered in the store. In-store advertising is one of the topics we’ll be exploring in depth at the Place Conference in October.
In the mobile deals market, however, it’s a target audience whose habits are worth tracking.
Male consumers surpassed female consumers in the shopping department – 73% of males make purchases on their mobile devices compared to 61% of females.
Since last quarter, tablets and smartphones are showing relative growth in usage while other devices like netbooks and laptops have remained stable or declined. In fact, consumers are split three ways: 35% feel positive toward it, 35% either do not like it or understand it, while 30% do not care about checking in. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and it records data from every ad request. Tablet usage is up 20%, smartphone usage is up 24%and by comparison, laptop usage is down 10%.
For example, 39% of males claim that they ‘like’ or ‘love’ checking in while only 30% of women feel that way about checking in.



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