Landing page conversion course london,search engine optimization for weebly,viral marketing google,youtube video ad types of - Review

Without social proof, there is only so much the design of your landing page can achieve when it comes to influencing people’s decisions to purchase your product or sign up to your service. Otherwise known as informational social influence, social proof relies on the concept that people will conform to the actions of others under the assumption that those actions are reflective of correct behavior. However, even if a testimonial is one-hundred-percent-true, it doesn’t necessarily make it believable – reason being, people require more than just a person’s validation in order to make a decision, there’s too much anonymity and not enough supporting evidence for it to be so easily trusted. Integrating social media into your landing page, such as Facebook Likes, embedded Tweets and Google Plus, is an ideal way of expanding social proof on a much larger scale. Utilizing social media also allows visitors to observe whether or not their friends and contacts approve of their decision to purchase. The best way to use social proof to increase conversion is to first identify where users are most likely to react to this form of influence. Start by examining the course of conversion (the journey each visitor takes toward completing conversion) stage by stage, and determine at which point the decision to act is made more difficult by unfamiliar information or choices. In other words, you’re trying to find the point where making the decision to purchase becomes most ambiguous.
In other words, if a visitor is referred to your internet marketing services company landing page by AdWords using the keyword ‘SEO Services’, display the testimonials that are raving about your SEO service and not your generic ‘internet marketing’ testimonials. These are just a few examples of ways you can use and take advantage of social proof to help increase your conversion rate. Dave Bird is the CEO of Clickthroo, a landing page marketing solution that allows marketers to easily build self-optimizing landing pages and then show personalized content to each landing page visitor based on who they are and what they are looking for. The platform is primarily used by advertisers, agencies, and affiliate marketers.
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In this 11-part course landing page expert Oli Gardner and 10 renowned conversion rate optimization experts (including Rand Fishkin, Peep Laja, Michael Aagaard, Copyblogger, Hubspot and more), will walk you through how to create high-converting landing pages. A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. This creates the need for two types of landing page – a lead generation page and a click-through page.
Once you have a lead’s permission, you then try to convert them into a customer by combining the two most powerful 1-to-1 communication tools a marketer has – email and landing pages. Click-through pages (sometimes called jump pages) are designed as a conduit between a marketing ad and it’s final destination. Commonly used for ecommerce, click-through pages provide enough information to inform the buyer, making them ready to purchase, before pushing them further down the funnel – probably to a shopping cart or checkout. Landing pages live separately from your website and are designed to only receive campaign traffic.
If we look at an example of a WebTrends landing page, which is focused entirely on a single campaign objective, you’ll notice that it has only one call-to-action.
It’s immediately clear what you are supposed to do on this page, complete the form to download the data sheet. Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take. With 50 links on your homepage, your attention ratio is 2% – compared to 100% with a single CTA. Webinar registration for live online sessions, often with Q&A with experts and special guest presenters.
Or any of the lead capture uses listed above, if you want to use an introductory page before sending them on to the landing page with your lead gen form.
Most visitors are impatient and will leave your page within a few seconds of arrival if you don’t reinforce their intent with a matching headline and purpose (quickly and clearly).
By ensuring a strong message match, you are letting the visitor know that they made a “good click”.
A weak message match will result in a higher bounce rate and thus a drop in conversion rate.


Not only is the copy perfectly matched here, but there is also a very strong “design match”, where the visual treatment of the landing page has been incorporated into the banner, helping to further reinforce the connection between banner and landing page. Conversion scent, or information scent, is another way of describing the connection between your source ad and your landing page. Maintaining the information scent from ad to landing page is a critical factor for conversions. The more contextually related your page headlines are to the calls-to-action people clicked on, the more likely those prospects are to make the connection that your landing page is for them. To round out the first day of the course, we’ve got a video for you so you can observe just how bad message match can be. Startuprr – Conversion Optimize Landing Page Html Template will help you to build High Conversion landing pages for any product or services. A 400% increase in conversion rate is like getting four times the amount of customers for the same advertising budget.
Integrating social proof into your landing page is a great way of establishing that much needed trustworthiness every visitor will be looking for when they land on your page. Providing positive feedback from customers and existing users is an effective way of establishing trust, and removes any ambiguity the visitor may have about your offer. The kinds of testimonials that work best are typically ones accompanied by pictures, so use images of people alongside your social proof to help reduce doubt and build trust. This is likely to be the phase during which the benefits of your product or service are put forward, but are either confusing or poorly understood. This is the point where you should introduce your social proof in order to reduce that ambiguity, build trust and ultimately validate their purchasing decision. There are many elements that can be tested when it comes to social proof and it follows that you should also segment your traffic. The course includes step-by-step instructional videos so you can follow along, creating your own landing pages as you go.
In essence it floats alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email for example). Videos or product images paired with a description and product benefits help to persuade the visitor to click the call-to-action.
As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task. It speaks to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site. Each link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate. Message match is the ability of your landing page to reinforce the messaging presented on the link that was clicked to reach the page. The scent begins when the ad is seen, and is maintained or ended when the visitor sees your landing page (depending on how strong your message match is). A great way to ensure your message match is strong is to write your ad CTA on a piece of paper and your landing page headline on another piece of paper underneath. As you can imagine, conversion rate optimization can be a great strategy for increasing your leads and sales.
It is a fact that a professional landing page is a fantastic tool to get website visitors to take action. After all, your visitors aren’t just clicks, they are real people with genuine thoughts and opinions. Used in conjunction with any of the other following examples of social proof, your landing page conversion rate can skyrocket. This relies on the concept that when valuing opinion, people place more weight on those of the people they deem most similar. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign.


It is all about optimizing and an effective landing page will do the job of optimizing your conversions and driving more customers to your business. This article will show a series of landing page templates that can help you build your own effective landing page on a relatively painless way.In most cases, a landing page is an one page website page.
The visitors are directed to this page after clicking an online advertisement, an email link, a blog post link etc.
The secret to landing pages is an effective call to action, good copywriting and a common thread that ties the message well together with the link that has guided the visitors to the landing page. A call to action could be an eloquent “call to” complete a contact form, subscribe to a newsletter, purchase a product or service, sign up for a free trial, or download a document, application, or other file.It is necessary to consider the process carefully and vividly tell all the benefits of taking action right away.
That is why I believe that pre-designed landing page templates are an excellent choice for many business owners who want to get lots of customers through their website. It can be a tremendous advantage not having to worry about the technical part of having to design and code the landing page. If you are not a web designer yourself, the following templates will certainly be beneficial for you. It is also my favorite tool for creating landing pages because it is easy to use and it has a build in split test system.
You can choose from 80+ awesome templates and even see how well they convert for other users – excellent! It was created to sell and promote products, events and services.MyProduct- DEMOThis is a great theme if you are looking for a business template to promote your products and services on the web. It is packed with 12 PSD files and premium features.Reydeo Responsive HTML Landing Page Template – DEMOBased on the Twitter Boostrap, Reydeo comes with a responsive design. Features include prettyPhoto, W3C valid, PSD files, working subscription form and flex slider.Eduka Responsive HTML Landing Page Template – DEMOThis responsive landing page is based on the Bootstrap framework. Features include parallax slider, working contact form, prettyPhoto, flex slider and plenty of other features.Younic Responsive Landing Page – DEMOThis landing page has responsive features and created for apps and software. Among the features that you will find useful are prettyPhoto, working contact form, Twitter feed and flex slider.Materia Responsive Fullscreen landing page – DEMOThis is a full screen landing page that is also responsive. He is into WordPress topics, Web design, Web-development and also interested in SEO and Online Marketing.
I’ve visited Themeforest multiple times, but get lost in the volume of offerings they have and this list is very helpful in finding just what I need without becoming overwhelmed with options. I was able to quickly find just the landing page I needed and have you to thank for making this transition that much easier. Reply Rose June 1, 2013 at 3:44 amGreat collection!I love Simplify Landing Page and all Coralix Themes landing pages templates!
Reply Shirley Bongbong January 8, 2013 at 8:05 amI think I need something that is more appropriate for a beauty website. I love a lot of the designs included in this collection but the one that stood out for me was the WhiteBox App Landing Page Template. I loved the design and fresh, clean feel you get with the design form the use of layout, colour and images.
I also really liked the slider area of the site with the use of animation and things like the hover effects, that give a really professional look and feel. Great article and this will be a greta resource for me moving forward with my designs and development.ReplyLeave a Reply Cancel replyYour email address will not be published.



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