Landing page conversion stats 2014,free video editing online without downloading,marketing kerin google books - Reviews

Startuprr – Conversion Optimize Landing Page Html Template will help you to build High Conversion landing pages for any product or services. As a company they’re well practiced in the art of creating landing pages and this is a good example. UverVu is a social media monitoring and management tool, available as a cloud-based service.
A nice touch here; the CTA box heading makes it clear what you are signing up for, and the button reinforces the same message. The elements are correct – we have some good ratings from trusted sources and a clear set of actions to take (supported by price information, which can often be hidden). However, unlike Serif, Gimp does a great job of selling itself, and it’s all about the copy.
Of course, they do provide additional information if you need more convincing, and it’s all presented clearly through headings and visuals, rounding off with another opportunity to download the software. A good lead image shows compatibility with desktop and mobile, and gives you a clear idea of what the product offers. Testimonials can be incredibly persuasive in getting consumers to convert, especially when they are from big brands. Another simple landing page from another social media management platform, this time it’s HootSuite. HootSuite Pro is the paid version of their free product, and offers business the ability to manage more platforms and work more effectively as a team.
The supporting information around your main CTA can be crucial in delivering conversions, make sure it delivers.
Video, yes, it’s important, but not so important that you can do away with everything else.
Which just goes to show that landing pages don’t have to be the most beautiful pages in the world to be effective (although it does help). Nuance create document management solutions, helping business create electronic records from physical documents.
In this case, they have testimonial quotes and customer brands, but they’re not strong. Nuance need to re-evaluate the value of the content to be given away, ideally giving more for free upfront, so that the leads that come through are of higher quality (rather than just people registering for something that they should already have). When optimizing conversions, always make sure that your users have enough information to hand to give them the confidence to contact you. On a practical note, the copy is unstructured, with key information hidden within the bland paragraphs, and the white text on a grey background a real no-no for readability. Sentiment Metrics have made the mistake of setting their page within the structure of the main site, and the result is a mess.
What’s great about this landing page is that they fundamentally understand the value of their product.
It breaks most of the rules of standard landing pages, but just goes to show that if you want to drive conversions you have to start by understanding your product and your consumer. Customers don’t respond well to that level of commitment before they know who you are. I had thought of landing pages as simply the entry point to a site with the only navigation linked to either joining area, membership area or curiosity area.
I can see that using a landing page as a general login place might be annoying for some already committed but for small business is it possible to use it this way?
And, I very much share your position that conversion performance is a reflection of your understanding your audience. Yes, you’re absolutely right, the only way is to test and measure, but having the basics of design and layout right are a big step towards optimising the conversion rate.
For me simplicity wins every time (like the Adobe page) – keeping it simple means your customers don’t get distracted! Thanks for your insight on both good and bad landing page.Sure gives me an idea to work on my own page. Create your website with our conversion centered landing page design templates, responsive landing page design templates, ppv landing page design templates, responsive html website templates and html website templates on affordable price.
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We are creative and logo designer team providing high quality, creative and professional logo design service for your business to brand your corporate identity. We provide custom and professional website banner design service on affordable price for your internet advertisement and your business conversion and success. Impress your website visitor and convert them as customer by using creative graphic rich design for your website header by our talented website header designer. We specialize in designing high converting landing page design, PPV landing page design and responsive landing page designs that can convert your maximum traffic into leads. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. Often, a better headline alone will boost the effectiveness of your landing page, and even overcome some of the other mistakes below.
Most of us who use content marketing as an attraction strategy use a content management system, such as WordPress. While your typical sidebar and header approach to a blog post is fine, when it comes down to traffic hitting a landing page with a singular focus on specific action, all of that extraneous stuff causes confusion, distraction, and reduced conversions. The idea that more choices make people happier has been proven to be a psychological fallacy time and again.
Why is it when some people decide to ask for some action, they lose their minds on the appearance of the page?


While using your standard blog theme is distracting and confusing in the landing page context, therea€™s no need to become the typographical equivalent of a carnival barker, either. Also, the copy deck is useless without good layout and graphic design – as you correctly point out.
The way we usually do it is to use a design that’s related, but highly streamlined, with sidebars removed so the focus is entirely on the content and the action we want the reader to take.
Some people go with a completely stripped-down look, just text on a white background with headers, etc. The twentyten theme for example, has the default theme with widgets aplenty BUT, if you look, there is a second page design which is just a full width, one column layout with no sidebars at all. No he’s not he is suggesting on cutting down on the clutter normally placed on your site.
Radu, Mike is right, although in some cases a complete clean redesign might be in order, usually it’s something that is a cleaner and specific to what the page is supposed to accomplish. I’ve had some success with using the same header as my primary site and zero navigation except for the log in on my landing page. So in other words, basically do everything on the IMFSP page you sent us to at the bottom of the post. It would be pretty lame if we told you to do one thing and we did something completely different. Thanks for the tips, they will come in handy when i finally get round to making my landing page. In other words, why is your product beneficial to me and why is it something I can’t get anywhere else.
Studying great copywriters is always well worth your time, whether they worked in the 1890s or the 1920s or are writing Google Adwords campaigns. But, talking to guys like John Carlton, he knows that the wind has shifted in terms of design and aesthetics. As traffic becomes more expensive, many are moving to a more content-and-relationship model, where you capture the traffic with really useful content and develop a relationship before you sell to them. One thing I’m always worried about is making my landing page seem too much like a scam. Brandon, take a look at each page linked from the red bar at the bottom of the Copyblogger header.
You may also find it useful to sign up for the newsletter — three of the 20 lessons are about writing non-sleazy sales letters. My landing page is crappy (for now) but the video seems to overcome some fears that I’m a scam. O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuarios.
Clipping is a handy way to collect and organize the most important slides from a presentation. Recortar slides e uma maneira facil de colecionar slides importantes para acessar mais tarde. It’s a simple two-column layout, with the left-hand column giving information on the product and the right-hand column concentrating on conversion.
It’s longer than UberVu’s but they’ve done a good job of cutting the page clearly into three sections. For those who aren’t convinced that this is the right replacement products, it presents more information on the individual applications.
There’s also a tabbed section where all the features, benefits and system requirements can be found. Good copy; copy that is structured visually and written tightly, helps us to take in information quickly. The big font and catchy copy really makes it clear what they want you to do and makes it ridiculously easy for you to do it. AtTask, a provider of project management software, looks like it has everything covered with this landing page, but looking more closely it doesn’t hang together.
Poor Imagery – if your going to put a picture of the software on your page, at least make it readable, otherwise it can’t tell me anything. This landing page from Autodesk leaves me confused because it fails to give me any indication of why should watch the videos, and what I’m going to get out of them.
We’ve got navigation elements and contact details, a search and a feedback tab; it’s all too much. This landing page offers a whitepaper on Agile Software Testing, from which it gives us three tips as an extract: Feedback Loop, Define Your Matrix and Capture Data.
In this case it would be better to give out only one example, but in more depth, than three at a high-level. Without asking for anything more than an area of the country, they will provide you with a teasing glimpse of what is available – who knows, if the user sees someone they like, they’ll be sold right there and then. If you do that, you’ll be able to create engaging landing pages that really drive conversions and, ultimately, your business. Now working in the pharmaceutical industry, he previously worked at Volume, one of the largest independent B2B digital marketing agencies in the UK. Did I miss your analysis of the types of customers they’re targeting (I assume with buyer personas) to explain the whys of the conversion design elements? Even the worst landing page will convert sometimes, the best ones convert a lot more regularly. Our clean and creative design bring traffic, sales, leads and revenue in your affiliate marketing, internet marketing and your online marketing campaign.
We can design you custom static as well as responsive landing page design and PPV landing page design according to your requirements at a very nominal and affordable price with the fastest turnaround time. Get it done now from us from our experience landing page designers on affordable and reliable price to boost your business with conversion, sales and revenue. Ita€™s your two-second chance to overcome the swift and brutal attention filters wea€™ve developed due to information overload and poorly-matched promises. Split-testing different headlines is relatively painless, and can bring you much higher conversions compared with multiple other tweaks.


This a€?paradox of choicea€? reveals that when given multiple options, the decision ends up being not to choose at all.
And dona€™t forget to actually clearly ask for that one specific thing, which is an even bigger conversion killer if you dona€™t. Bad fonts, garish colors, cheap highlighting, and silly clip art do not make for better conversions in most cases.
Great landing pages use fonts, colors, and visuals that are tailored specifically to the audience and action you desire, thereby enhancing the experience and boosting conversions. You’ll see an introduction to Content Marketing, a few articles about content marketing, some social proof, and then, a call to action.
This might mean getting rid of top level navigation so the user has nowhere to go or get distracted or losing any cross sell messaging. Notice that while the Copyblogger color scheme is maintained, the header is custom to the newsletter. My current theme on my primary site allows me to build custom landing pages and remove the side bars. Those copywriters are very talented, but they also market to the business opportunity crowd, where conversion rates historically increased with that approach. When John writes sales pages for the golf market, they look noticeably different than when pitching a copywriting course online. Sometimes providing more information, benefits, and proof is exactly what’s needed to boost conversions. Conversion (like for any cold traffic) is tiny, and they have to get the attention of the most desperate buyer. A strong build and a great relationship with your audience are a much more effective way to get excitement going than red headlines and blinking arrow clip-art. It seems like so many get rich quick scam artists are very good at landing pages and I now associate landing pages with scams.
Learn how to optimize your website's landing pages to increase conversions on both mobile and desktop devices.
The CTA (Call To Action) panel is visually dominant and the high visibility buttons make it easy to see what is going on.
Their primary customers are businesses, and in a competitive market, their landing page conversion needs to be spot-on. Even the form is kept simple, with just five fields required to get you up and running on your free trial.
They’ve got a tough job, as Microsoft Office is the de-facto standard for office applications.
Once again, this is accompanied by a CTA box, reinforcing that this is a free and fully featured product (unlike some of their competitors who may offer limited trial versions). We’ve got numerous testimonials from individuals using the product, creating a tidal wave of positivity about it. What starts out looking like I’m going to get a personal call with someone taking me through the software, is actually only giving me access to a video. The quote from Pete Cashmore, the influential and well-known editor of Mashable, is small and fades into the background thanks to the grey font. Unfortunately this leaves the page trading on a straight one to one between your readiness to give up your data and the perceived value of an interactive demo. Wembley trades on visceral experiences, such as the excitement of an England international where fans live out dreams. This should have been a standalone page with customized information that is designed to take the user through the conversion journey.
The art of the extract is to provide something compelling up-front that will drive the conversion.
The most valuable content it has is its members, so they do the most sensible and obvious thing to get you to convert – they let you take a look around. While a page may look to be outside of best practices, the only way to truly know is to test and measure, right? Got a lot of great points from this article – namely, good design that highlights benefits and points visitors to the opt in box. Those tools are what you use when you don’t have that relationship, trust, and anticipation built.
The opening text is your opportunity to say what you are and why the user should stick around to find out more, and Serif misses the point here.
That’s not the worst thing in the world, but I’m being asked to give away a lot of information just to see a video. Finally, the bullets don’t give any indication of how the Pro product is better than the free version.
They are an opportunity to talk directly to a captive audience, so everything on that page should focus on a single goal – the conversion. Make sure that the value of the give-away weighs up against the effort required to register.
It’s the final 15% that even trusted people screw up and get lower action numbers than they should.
This copy should be rewritten with informative headings and structural elements such as lists.
To drive conversions, always be crystal clear about what you are offering, and don’t over estimate its value. The landing page should remind us of these, it’s part of the reason why people would sign up to Club Wembley.
Think about it from their perspective, and youa€™ll realize you might not be all that (until you unequivocally prove you are with compelling copy).
In this case, AtTask should be offering the video for free, possibly replacing the image, and using the CTA registration form to book a personal call.



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