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If you promote products or services, you’re probably using landing pages on your site. Your headline has one job that it must perform flawlessly: pull your visitor further into your page. The next section of your landing page should list the benefits your visitor will enjoy by taking the action you recommend. The purpose of a hero shot is to give your visitor comfort that your product or service will improve his or her life in some way.
Note that, with the exception of the Motley Fool CTA, each one is short and gives a single direction.
Depending on the length of your landing page, you may only need one or two testimonials to get the response you want. The only way to know whether your conversion rate is as high as possible is to constantly test every variable. Thanks Christine, I think this is one the best article I’ve ever read about copywriting. Christine thanks so much for this AWESOME outline — I feel like I could grab your points and pop them into word doc for the perfect landing page template.
Good explanation of how to list out benefits (with the Bullet style), and about the overall Landing Page structure. SlideShare utilise les cookies pour ameliorer les fonctionnalites et les performances, et egalement pour vous montrer des publicites pertinentes.
The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars.
If an agency gets grabby, insisting they don’t have to hand something over, check the contract. To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision.
It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities.
In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies.
The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus.
The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context.
Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on.
Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis.
There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location.
How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.
Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly.
The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.

If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. Sometimes the images we insert are displayed at a higher scale than what we intended, so we’ll need to adjust that. We’ll need to reduce the size of the Framed Slideshow to about 34%, so it fits nicely into its column.
The text will have the same color as last time (#0F4054), Droid Sans and size 18 for the headings, and 14 for the normal text. The image that will be used as a button (with its respective link) will look like in the following image.
We’ll have one last Text app on the rightmost column with font set to Droid Sans, our blue color, 12 size for the normal text and 16 italic for the heading.
The image on the right column, will be left aligned; image on the center column, center alignment and the image on the left column, will be right aligned. This tutorial goes through how to apply a pill-shaped background container to your navigation menu buttons.
They are effective because they focus like a laser on getting visitors to take a particular action.
Our goal is not to provide a list of landing page tips (though you’ll find several throughout).
A good headline is large, positioned at the top of your page, and makes a compelling promise. For example, a life insurance company might show a photo of a happy couple holding their young child (i.e. The shorter, clearer, and more direct your call to action is, the more compelling it will be to your visitor. Given Google’s access to an enormous amount of data, we can assume their current CTA has been tested rigorously to maximize their conversions (downloads). From the number of bullet points and testimonials to the position of your hero shot, make simple changes, and track your results.
I get a lot of questions about HOW a landing page should be rewritten, or at least how an effective one should look and and this clearly explains it all! I don’t know why, but they cling to your stuff like the ex who never returns your houseplants. If the old agency wrote formal reports or audits, they should provide them in digital format.
If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere.
99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture. If your agency built something for you, created something or managed something, it’s probably yours.
Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with.
Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.
Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes.
Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.
When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. And the bottom spacing of the lower section, increased to 50 pixels (so there’s room below these last images). That action might be to sign up for a newsletter, call for more information, register for a webinar, or make a purchase. Instead, we want to explain the anatomy of a lander, and how each component engages the psychology of your site visitor.
It should provide a few more details about the promise, each of which will be explained in the rest of your lander’s content.
In my opinion, it’s better to have a lower quality photo of a real person who benefited from your real product than a generic stock image.
You can, too!” The picture should be displayed directly above your bullet points, or to the side.
People are more inclined to trust you and buy your products if they know others similar to themselves have already done so, and benefited from the experience.

Consultez notre Politique de confidentialite et nos Conditions d’utilisation pour en savoir plus. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame. Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. An investment firm may show a picture of a older couple enjoying a stroll together on the beach (i.e. If your agency hands over a spreadsheet, you’re still required to set up new accounts. If someone tries to prevent that, maybe they’re not the right agency for you in the first place.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. There’s a good chance your friend instinctively took the object without asking questions. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content.
Visitors to your landing page behave similarly, especially if you have gained their trust in your content. How Big is Your (not provided) Impact?If Google reports less than 5% of your organic keyword traffic as (not provided) then you probably don’t have much to worry about. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center.. On the other hand, if you are one of the unlucky few who experienced 25-50% in lost keyword data, then you want to hustle to get that data back.The simplest way to measure impact, of course, is to look at your referring keyword information. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually.
Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. He responded with generous grace by writing a thorough guide to Smarter Data Analysis of Google’s https Change.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. Mine Your SEO Report in Google AnalyticsGoogle’s own answer to this predicament is the new SEO reports in Google Analytics. Buy the DataThe same privacy loophole which angered so many webmasters also allows web marketers to buy the keyword data. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. This is because although Google hides referring keyword query data from everyone else, it does make this data available to customers who purchase advertising through Google.The Matched Search Queries report provides 100% of the referring keyword data, but be careful to note that it only shows data for paid search.
At the same time, there are only so many "alternative" job titles you can include in your body content.
The landing pages are not true organic landing pages, but the ones you picked for your ads. Personally, I love Google and what they have done for our world, but it’s best to let our voices be heard. Through 1000s of algorithm changes and a rapidly shifting web landscape, savvy web marketers have found ways to keep up with evolving search engines.

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