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Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages. Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen.
We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content.
Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page. With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach. Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them. Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy. Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie. This is probably my first comment ever, but I wanted to thank the author for an amazing article. This article was really great thank you very much.It made me re look at my landing page for my small business with great success. Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly. Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here.
Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website. You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think. Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost.
Landing pages aren’t exclusively reserved for search engine optimization and cost-per-click marketing campaigns. When it comes to email marketing, landing pages are special pages that you create as the destination for links in your email newsletter. Create two versions of your next email newsletter where the only difference between each version is the link to each specific landing page. After a few days you can use your email marketing software to see how many subscribers clicked on the link to each landing page. Creating and testing landing pages has been shown to increase the number of conversions that email marketers receive from their email newsletters. We suggest that you use iContact for your email newsletters and Eden Platform to create your website landing pages. Sign up for the Boostsuite NewsletterReceive the latest news on BoostSuite, tips for improving your website and special offers only for newsletter subscribers.
Over 28,000 businesses trust BoostSuite.Build your audience by putting the network to work for you. Drive valuable traffic to your website by combining forces with like-minded businesses to cleverly share customers. I get questions all the time about landing pages and what are the best ways to create them. Now that we have a base design, all we need to do is modify the design to match the NiteTrim offer and make it appeal to the visitor. I already showed you how to make an awesome landing page out of a template design, now it’s your turn. My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007.
You can create all of these sub pages with information, but you can also add a blog to your landing page as well. Although the page is basic, it should work well since the call to action is soooooo BAM in your face.
According to a pretty scholarly classification you may find in Wikipedia, landing pages fall in two major categories: reference and transactional. As you will probably agree with me, all landing pages meet both criteria: they inform the visitor upon the offer as well as incite actions from his side. What needs to be clear before launching any landing page in the www is the nature of the desired visitors’ action. This is a chain of events that we desire to happen once a lead reaches the platform displaying the promoted product or service.
Typically, a landing page has to catch the visitor’s attention in the first 3 seconds of entry. The landing page has to be consistent with the hints provided by the original ad, or vice versa. As we have promised, let’s tour some nicely designed and effective landing pages of B2B and B2C.
123RF makes a clear statement of purpose in this landing page with the image slider and the four median boxes. Strong calls-to-action, emphasized slogan and an impressive list of endorsements – this is the right combination for a landing page and this page has it.
This page may be a little too crowded, but it’s in the tradition of landing pages for apps.
Landing pages are designed in a careful manner to enable that a user will convert into an opt-in, or possibly a conversion.
Traffic sent from search engine traffic (Adwords) or PPC (paid per click advertising) is a way in which website owners will pay several pennies to a couple dollars per click.
Traffic that is sent from an e-mail list where users will opt-in to a newsletter or mailing list. Now that you know how people will at arrive a landing page it is essential that you realize the importance of optimizing your landing pages to provide you with optimal results.
If your ad creative promises them a free ebook your landing page should show that you get that free ebook. Test your landing page over and over again to make sure it is easy to use, delivers what was promised, meets your users needs, and most important has a minimal amount of exit points. Furthermore, post your landing pages for review and get as much feedback as you can prior to launching your landing page. Magnitize’s landing page does a great job at making it perfectly clear that they want you to sign up and it is free.
Lightspeed’s landing page does a good job at making it plain and simple and they would like to collect your email address. Free weight loss resources is a mile long with hardly any call for actions, where people can click on the a button to go ahead and purchase their product. If there is anything which I might have missed or if you have a suggestion, please feel free to add it through comments. Is it just me or did anyone else find it ironic that this page talking about landing page design is very confusing to try to read the article with all the other stuff on the page, like related articles, google ads, and how the screenshot examples blended in with the text of the page? If your landing page is beautiful and descriptive it will bring more traffic in and which will help you to grow your business. AboutA popular Graphic and Web Design site where you can expect to see a unique take on topics, we try not to tread on familiar topics seen on other design sites.
Talks about God and you.The thoughts of a young man as he questions life and reality - as he knows there is something bigger than life. Broken hearts, empty promises, nostalgic feelings, and the longing to be love and be loved again. Download work from home landing page design templates examples to capture leads and convert your traffic into sale with profit. Below are some most decent landing page design templates for your business conversion in your marketing campaign.
Landing page design templates example to boost your conversion, traffic, sales & leads. Natural male enhancement product landing page design templates for male enhancement business conversion. For any query or suggestion please contact us through website contact us page or post your comment on below comment from. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor.
We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life). Video landing pages can make complex products more accessible and entertain your visitors at the same time.


It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. Bright, eye-catching images make for a more attractive page and a better user experience overall. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. Many people are more than happy to post about a recent purchase or share a resource they have found helpful.
The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor.
It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal. At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader.
Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it.
The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra.
You need to consider them for all online marketing opportunities, for instance, email marketing.
If you’re promoting a specific product in your newsletter, you’ll want to make sure that your landing page is relevant to that particular product and offer. The easiest way to do this is to export your list into Excel, move half of the list to a new Excel file, and then upload the files into two new lists. For example, this might be a link or button with the text “request a free information packet.” Make sure to keep the rest of the newsletter identical including the subject.
Divide the number of form submissions that each page generated into the number of clicks that it received from the email newsletter to determine the conversion rate for that page.
If you’re promoting specific product in your newsletter, you’ll want to make sure that your landing page is relevant to that particular product and offer. Aaron is passionate about building software that helps make small business owners more successful.
Instead of writing a post on what you should focus on, I will simply take an existing ad campaign from MarketLeverage, and made a real landing page out of. What I did was create a default landing page that can be used for almost any offer you want to promote.
After I would go live with this ad campaign, it would be smart to build several other landing pages with a different picture of images.
What text are you going to use to convince your users to click further and hopefully convert them into a sale. Using the suite of tools provided by Thrive Themes is the fastest way for you to create your own website or blog that is fully optimized for maximum conversions. It is better one picture than 1000 words and having a real and visible landing page is the most solid base to start designing our own ones. Link up the categories of the blog on the bottom of the landing page and it will appear as more content. We all know the basic facts – that these are the pages a visitor reaches after clicking on a banner ad or a promotional link, and that they play a crucial marketing role by converting leads into customers for the business.
If they are to be called reference, pages have to display information that is both appealing and relevant to the visitor (text, multimedia).
If the landing page has virtually no navigation option except for the CTA button, visitors will force their exit.
Visitors have to find on the landing page what they were first promised in the ad they clicked.
You understand in an instant what the service is and how you can use it (Search, Sign Up, Pay-As-You-Go, Buy Subscription). There is contrast, good slogans in each section and it brings a lot of information without forcing you to read everything (the small font does it all).
Plus, it includes a minimum amount of text and uses a demo video, as it’s a known fact that people prefer watching a short film than reading. However, the decision to divide the page in segments makes it easy to navigate through all the elements. I personally like that this page doesn’t tell you everything right away, but invites you to discover.
You understand the message in a split second, as your line of sight quickly scans the first row and arrives at the CTA button. A bold slogan, CTA buttons that you can’t resist clicking and a very good endorsement, this is the combination to success. Laura has a bachelor degree in Communication Science and spends most of the time pursuing her passion for design and writing.
Launching a website in not a kids play and you have to keep number of things in mind to target and capture right audience at right time with right strategy. For an opt-in landing page you are going to require users to enter their email address, name, and simply click subscribe.
There should be no doubt in their mind that they have arrived at their intended destination.
There are four main buttons that you can click on, each still has a huge sign up button that entices the visitor to sign up.
I wonder how much PPC spending is wasted on useless landing pages that don’t convert.
Thanks for sharing nice tips for designing landing pages and good that you have shared some bad landing pages also as a examples. Along with tutorials and articles, we also do round ups, how-to guides, tips, tricks and cheats on all of the hot topics in the design world. To chat with your friends and loved ones, or take family photos, and see them in higher definition? That is all the time you have to capture a person’s attention, according to The Associated Press.
Huawei has just claimed that the Ascend P2 is now “the world’s fastest smartphone” to date.
And isn’t it depressing to discover that the Internet has no alternatives to make you catch up? We have 1000+ converting landing page design of various category like auto insurance landing pages, debt landing pages, credit repair landing pages, weight loss landing pages, make money online landing pages, work from home landing pages, lead capture landing pages, male enhancement landing pages, e-cigarette landing pages, government grants landing pages, mortgage landing pages, payday loan landing pages, video landing pages etc.
Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake.
Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration). Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click.
Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. Make sure your offer is enticing enough to users and that it is something they actually desire.
It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception.
If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done.
Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up.
If the goal of a landing page is to get a visitor to submit an information request form then the unique landing page that generates the most form submissions will be the winner. After a while you can delete the page with the lower conversion rate and link to the page with the higher conversion rate from future email newsletters.
I also made the base template design for the landing page, so you can save it and use it for any future campaigns you want to test.
Possibilities include, actual product, other weight loss pictures, different girls and more.


If you aren’t already an affiliate with NeverBlue, join now, then grab any affiliate offer and start promoting the program using the landing page I created, or change it up and test what different image and text changes can improve your campaign performance. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website. Additionally, if you build up the blog with related posts, you may get some free search engine traffic and listings as well. When it comes to designing a landing page yourself however, matters seem to be far more delicate than you would have expected after going through how-to documentation. Watch out for the following in the gallery below: visual communication, branding and trust indicators, content effectiveness, calls-to-action. As for this one, it’s very effective in terms of endorsement (see the bold testimonials) and truly speaks the language of the audience with figures and trust indicators (number of community members, amount of money they earned). The light grey background is unobtrusive and puts the highlight on the essence, that being the image. It does have navigation, but a vertical one, by scrolling, which considerably reduces bouncing rates. Notice the two calls-to-action, at the top and bottom – this is a foolproof method to make the message persistent without overcrowding the page. You can find everything you may be looking for: features, benefits, testimonials and even a guarantee of a refund if you are not happy with the result. What I don’t find so enjoyable, however, is a video that starts automatically (a feature I generally avoid) – even if Andrew Powers is not only skillful but also handsome! The paragraph arrangement resemble a newspaper layout and is quite suggestive for the purpose of the CMS. I also like that they put their context of use in the center of the page, with a screenshot of the way their pages look and infographic-like indications. She works for 123ContactForm, an online form and survey builder that helps users create beautiful forms for any web page. Today we have decided to share Landing page case study with you along with the optimization tips to yield better returns from your website. Along with that it could target a number of visitors and customize a ton of different landing pages.
People are impatient and you have to make it as easy as possible for them to arrive at your conversion goal. I believe the Related Articles after the heading will take your readers away from your posts. It seems normal to go through courtship, to have an 'In a Relationship' or 'It's Complicated' status in Facebook. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. No matter how you pepper it with soft, comfortable words, hell is a place that will always signal horror, regret, damnation and eternal suffering to each of us. Powered by 1.5 GHz quad-core processor, the Ascend P2 features a download speed that’s unbelievably faster than all the other smartphones, thanks to Huawei’s proprietary ‘swift sharing’.
Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise. As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly.
Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. And don’t send them to a generic page and make them search for the product they were looking for. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves.
If your business has received some shinning compliments in the past, be sure to showcase them. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.
Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others. I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look. Fail to include the RSVP and you have to plan in the dark without the information you need to throw a successful party.Landing pages for your inbound marketing campaigns work like an RSVP for a party. Marketers often make the mistake of directing all of their email newsletter links to their website’s homepage which can easily lead subscribers away from their intended focus. Testing is very important because it lets you get more results from your existing marketing campaigns. Once you’ve determined the best performing landing page you can link to it from all future email newsletters. The campaign that this landing page is going to focus on, is for NiteTrim, which is currently paying $25 per lead through NeverBlue, and you get paid on the user paying for shipping and handling.
This is why today, we have chosen to share a collection of actual landing page examples for inspiration. What I personally think they can improve on is the list of stock photography categories, it’s a bit stuffed. Highlighting the benefits for the customers instead of the product’s features is another vanquisher. The CTA buttons are a bit too weak, though, and the lady in the bottom right corner causes a mild distractin; with too much surprise on her face, does she look like she is able to negotiate a business matter? Avoid having other advertisements or Adwords on your landing page because these will not end up being conversions. Rest assured that your files will be in good hands with the Kaiboer K3 HD Network Media Player. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer.
Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page.
As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement. Each specific landing page lets you know exactly how many customers saw your inbound marketing invitation and replied by clicking through to your website. In the digital world, this super, most important first impression is called your landing page.
And its effects extend to our physical, financial, intellectual, emotional, and spiritual life. Computer junkies, gadget techies, die hard gamers, dedicated graphic artists (or in my case all of the above) would all agree to set aside all differences and converge on the sole idea that manipulating time and space (our computers) through motions, hand gestures and all that would be extremely bad-ass! Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! And just like party RSVPs, the information you get from these landing page “responses” helps you plan for your marketing campaigns.What is a Landing PageA landing page is a specific page on your website with a unique URL. Building landing pages specific to each marketing campaign reduces confusion and in result increases conversions. Generally speaking, the essential recipe is to make your landing page express this offer as clearly and as enticingly as possible.
Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow. Its dual chips also give you an advantage as it implies faster performance and therefore greater chances of being productive. Add a Twitter contest, too.Landing pages help you analyze the results of your inbound marketing efforts and plan for the future. The noiseless playback is also thrown into the bargain as Kaiboer only gives the best of the high quality functions that this product can offer.



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