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You’re reading this, so you probably already know that digital is taking over marketing in more ways than one. If you’re marketing-savvy then you’ve already started planning your digital marketing action plan for 2016. If you’re looking to get noticed digitally, you need to bring something different to the table and start going a little out of bounds. We have collectively helped many businesses maximize their online presence and performance, rankings and results in the online world. First it was SEO…now it’s SEO, PPC, online PR, social media, paid social media, influencer connections, blogging, content creation strategies, video strategies…the list never stops growing. Digital marketing is so dynamic now it’s impossible to have just one person working on your initiatives. Social media allows you to connect to an audience that is looking for you and wants to connect with you too.

Businesses are starting to think outside the box more, and go beyond the minimal efforts, especially when it comes to digital. But what we do know, is that it’s imperative to ensure you are actively and strategically engaged in digital marketing to remain competitive in your industry. Influencers are heavy with social media, have thousands and thousands of followers and fans who are obsessed with everything they do. The biggest players in digital strategy in 2016 will be social media, content and video content. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users. Their witty idea brought attention to the brand that was more or less seen as the much less hip version of Target or even Wal-Mart.
The thing is, getting an influencer to post your stuff on social media isn’t as easy as it was two or three years ago.

One minute they’re shooting their potty-mouths off over trending topics in pop-culture, the next their snapping photos of their sophisticated coffees on their desks at work. Now is the time to start thinking about implementing these components into your digital strategies.
As long as you’re not offending anyone, getting more aggressive with marketing online is the way to go! You have to invest money and partnership into your influencer strategy, but it can result in tremendous ROI. They want the right amount of real-life and professional at the same time, or they don’t want it at all.

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