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First and foremost, you have to be absolutely clear in your mind about what your business objectives for social media are. Make your goals as achievable as possible and at the same time your results must be measurable. The more you know the nature of your audience, the easier it will be to engage with them on social media and get the type of results you are wishing for. I would like to welcome all my fellow internet friends to my blog, where I will show you with the greatest possible transparency what I try to do on the internet to generate a hopefully steadily growing passive income and I share with you all the good and bad lessons I learn in the process. As consumers pour to the internet for answers it is only more and more important that you take part. Paid Results or Sponsored Link advertising – which currently represents the bulk of online marketing spend. Local Results (Google Maps and Yahoo Local) – Requires search engine and listing optimization. Organic Results – Requires ongoing search engine  optimization,  content relevancy and popularity to achieve consistent priority placement. We concentrate specifically on Local Results and Organic Results for our clients as these drive the most long term value. Kalamazoo HVAC ContractorsKalamazoo HVAC Contractors is a marketing website designed to connect Kalamazoo, Michigan area homeowners and landlords with residential HVAC service contractors.
Avoid these common content marketing mistakesContent marketing gets a lot of discussion in the small business marketing world these days.
4 SEO Web Design Tips4 SEO Web Design Tips Search Engine Optimization, or SEO, is an important part of digital marketing and web site design.
Why directory links won’t help your website rankLinks to your small business website are the currency that helps you rank higher in search engine results pages.
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A common practice among local businesses across America is to do their local marketing in-house. As an example, Google just unveiled a new tweak to their search engine listing feature called “Google My Business.” The service consolidates all business listings for Google Places, Google Maps and Google+ so that changes made to a business listing are reflected in all of Google’s listings.
While it may take days if not weeks for a national brand to unleash an ad campaign, local businesses require day-to-day maintenance to keep up with their customers.
Like Pinterest, you can pin (or bookmark) places you’ve been, want to go, or photographed. We're proud to support the photography community through the Photocrati Fund, which gives $5000 grants to photographers working on humanitarian and environmental projects.
Trippy seems to be a very interesting solution, but obviously it is not possible any more to customize the anchor text in order to create a backlink.


Participate in our blog series, and share your photography with other photo enthusiasts around the world!
The Photocrati Team is filled with photographers, developers, and WordPress gurus is spread out across the United States, Canada, and Europe. Have one of our Internet Marketing Advisors call you to set up a time for your free marketing consultation.
Through your social media content, educate prospects about your products and create videos to show them how to use your products.
Engage with your fans by providing them an opportunity to talk about your brand and enticing them to purchase from you.
Think of their demographics, psychographics and buying habits, as well as their interests and priorities. Several studies reveal that purchase decisions are today vastly influenced by the comments on the social media.
You can even save up to 80% on your marketing expenses by participating in the 369 referral program. LocalizeNational brands with local physical locations typically spend more time and effort on national marketing, limiting or eliminating the local message. Often times, business owners dish out flyers or company magnets in hopes of getting their name out there with the town’s residents. You’ve already spread yourself thin making your customer base happy and now it’s time for someone to market your business full-time to attract new customers. But working with a seasoned marketing firm that can keep up with the changing dynamics of the online marketing world is even more important. Ameriscope is committed to working tirelessly when it comes to keeping your brand on local residents’ radar. We work with some of the world's leading photographers, including Michael "Nick" Nichols, Steve McCurry, Art Wolfe, and Jim Brandenburg. Create interesting and informative content around these topics for which you want your business to be known to your target audience.
Ameriscope agencies are always the first to hear about new developments in the web space and will constantly work to integrate these changes into you brand’s local marketing strategy. Knowing about the Google My Business feature helps Ameriscope keep local clients ahead of the game by ensuring that business updates are processed as fast as humanly possible. So when the time comes to get serious about local marketing, you know you can trust Ameriscope.
Supporting photographers is not just a sideline activity for us, it’s one of the main missions of Photocrati.
The days of print marketing, while still in play, have become secondary to internet marketing.


In this regard, when a resident searches your business online, there will be no inconsistencies with your company’s business hours, description, promotions and even your company’s exact name.
But that type of boring, generic marketing won’t engage your target audiences or inspire them to take action. Instead, identify your most critical local markets, and deliver compelling localized messaging, content, programs, offers, and calls to action based on the area or neighborhood.2. Some 40% of Google mobile searches are local, and 70% of smartphone owners use their device while shopping in-store.The future is mobile—especially for local businesses.
So, make sure your prospects can find you.Search engine optimization (SEO) is a huge business driver and it should absolutely be used in local marketing efforts. Geo-target your paid search campaigns, include geo-based language in your ads and landing pages, and use location extensions.4.
Setup site retargeting to show your ads to people who left your site without a conversion.5. To increase your success, enhance your listing with SEO keywords, and include photos for a better user experience.6. Groupon boasts more than 50 million subscribers, and it is the fastest growing company ever. SocializeIf your local business lends itself to being social with your target audience, use social platforms such as Facebook and Google+ to share information, photos, videos, and news. If your business is visually oriented, try Pinterest, the fastest-growing new social platform.8. Be location-awareRevenue from mobile location-based services is expected to reach $13 billion by 2014, according to Juniper Research.
Foursquare now has more than 15 million users, who have conducted more than 1.5 billion check-ins.
Dial ’em upNo matter how digital you go, many local consumers prefer calling and talking with a person rather than communicating digitally.
Accommodate customers by setting up dedicated telephone numbers for different marketing channels and campaigns to track which efforts are driving business. Another thing to remember is to configure your mobile search campaigns for click-to-call.10. Add a form on your website, include a reminder in your digital communications, or carry around an iPad for in-person review requests.




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