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Local search engine optimization can be just as time consuming and competitive as “regular” SEO. With all of this in mind, here’s the beginnings of what you need to know to successfully tap into local markets. One easy way to find out if your business is listed anyplace online is to search for your brand name.
When I click on one particular local result, I notice that it has not been verified, meaning it does not include a “verified business owner” link. Google pulls the data on this result (address, phone number) from some of the larger business aggregators like infoUSA, and attempts to match it up correctly. When registering, make sure to assign your business to the listed categories that best describe it. When you’re done, make videos, upload them to YouTube and link them back into your local profile on Google Places.
Obtaining citations from local business directories like Yelp and Merchant Circle can be a powerful tool to get exposure and drive traffic. However, don’t unwittingly spam this system by asking all your friends to review you in a week. The first thing you have to have before you start signing up for citations is verifying your NAP data (Name, Address, Phone #). The results are pretty amazing.  You will get pages and pages of directories that the business is listed in! The rise of tablet and smartphone usage allowing people to search on-the-go has enabled local business listings to be easily found, generate steady traffic, and increase sales.In 2012, smartphone penetration reached more than 50% of all Canadian mobile phones in use. When the address on the website matches the address on the verified citation site pages (yp.ca business profile page), Google sees the business as a trustworthy one and ranks it accordingly. This text is rich on keywords that will make the listing more agile on search.Put the main message at the beginning of your business description and separate everything with a semi-colon.
According to a Yellow Pages study a business listing can get up to 30% more clicks and calls by adding a video as content?. As of last year, Google gives better organic ranking to YP local listings results when people perform searches with a local intent. Move forward with an innovative, customized and high-performing solution fuelled by one of Canada’s largest high-intent consumer data pools, led by industry experts who know how to get you the results you want.
We’re thought leaders in digital marketing, and we’d welcome the opportunity to share our learnings with you.

Need help updating your website?  Want someone to review your website with an outside perspective?  Contact me about my webmaster service.
For small retail or service-based businesses, showing up in the search engines for your local market can be a driving factor in your foot traffic or sales calls. If you have multiple phone numbers for your business or have ever changed the name or location of your business, it’s time to get to work making sure all of your online listings are updated and consistent. With the click of a mouse, you can now send your message to thousands of people more economically than direct mail.  Email marketing, done correctly, can be a very powerful source of marketing for your business.
Add a checkbox to all of your website forms asking visitors if they would also like to receive emails from you. Promote your business through a Facebook “Page” and not through your personal profile.  Status updates on the business page should be professional and relevant to your business. Why are you not on Facebook?  Think that you don’t have time to keep up with social media?  Think it doesn’t matter to your business?  Think again.  Sociability means visibility. 5.  Determine your goals – is it to sell a product?  Get a quote request?  Make sure your site entices the visitor to take your desired action. 6.  Check your visual appeal.  Will your design and layout catch a visitor’s attention at first glance? Contact Sanderson Marketing for a free website evaluation to determine if your website is ready to be competitive in the search engines. If you are interested in learning more about internet marketing or just have questions, contact Sanderson Marketing. Local Business Search Optimization: Our Local Search Engine Marketing experts will get your website in front of local consumers searching for your products. Call (805) 966-3339 to speak with an SEO consultant today for an overview on our full-spectrum of proven SEO marketing solutions.  After all, it’s your business and you should focus on managing it, and we’ll take care of the Search Engine Marketing.
In 2010, Google revealed that the proportion of Google result pages that show a map is one in 13. Watch a number of training videos and explore the features, including tools like tracking of actions (meaning how many times users showed interest in your business listing), clicks for more information on maps, driving directions or direct clicks, as well as impressions (how many times users saw your business listing as a local search result).
For instance, if I’m a tax attorney in Beverly Hills, California, I would search for “tax attorney Beverly Hills.” I’d see the top local results (just below Google’s paid search results) as well as a local map on the right, hovering over more paid listings.
You should also get references from the Better Business Bureau, your local chamber of commerce and the top local directories.
A local seo expert can help you enlarge your campaign and show you many more local seo techniques to bring you Page Rank and customers.

The agencies were happy to oblige; however this seemingly small adjustment can have a negative impact in terms of the online search visibility for this business.
When you put a category next to the business listing, yp.ca provides the search engine with the category data, helping it understand which search terms to associate with the business site.
According to a Local Search Study conducted by Comscore?, it is all related to consumer usage and preference.
This means that your business name, address, phone number and website URL should be exactly the same on Yelp, Google, Bing, Yahoo, and so on.
The costs of sending your message to potential buyers is much less than traditional marketing methods, however creating a campaign that generates interest in your product or service is just as critical when sending via email.
A few months later, Google changed from its Local Business Center (LBC) to Google Places, which enables businesses to communicate with customers as well as supplement their Google profile information to include hours of operation, photos, videos, coupons and product offerings. If that’s the case, it would be important for this particular owner to take corrective measures. You can also add a postcard or business card into your office invoice mailings asking your customers to review the visit and talk about the experience.
These terms, located in the “At a glance” section on Google Places listings, are a distillation of all the information that Google can find about a business, in as few words as possible.
Pick them well and make every effort to retain them forever.Name, address and phone number must be consistent across publisher’s sites including the exact name iteration of a display name. Consumer’s satisfaction with search engines like Google, Yahoo and Bing declined in 2012 when it came to local search, while Internet Yellow Pages (IYP) gained.
If you are in the cleaning business in Copperas Cove, having your information appear is make-or-break. As always there are some tactics that you can use easily and some that require a dedicated local seo expert who can provide a daily punch to your local ranking efforts. If you show up at the top like my client, Tidy Tiger Cleaning, you will get several calls and emails every week.

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