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Market research analysts perform research and gather data to help a company market its products or services. Market research analysts study market conditions to examine potential sales of a product or service.
Because most industries use market research, these analysts are employed throughout the economy. Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, much faster than the average for all occupations.
Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations. Market research analysts research and gather data to help a company market its products or services.
Analysts help determine a companya€™s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Market research analysts can work individually or as part of a team, collecting, analyzing, and presenting data. Market research analysts typically need a bachelora€™s degree in market research or a related field. Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. Employment growth will be driven by an increasing use of data and market research across all industriesa€”to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies.
Market research also lets companies monitor customer satisfaction and gather feedback about how to improve products or services, allowing companies to build an advantage over their competitors. Job prospects should be best for those with a mastera€™s degree in market research, marketing, statistics, or business administration. Those with a strong quantitative background in statistical and data analysis or related work experience will have better job opportunities than those without it. The Occupational Employment Statistics (OES) program produces employment and wage estimates annually for over 800 occupations.
Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. America’s Career InfoNet includes hundreds of occupational profiles with data available by state and metro area. This table shows a list of occupations with job duties that are similar to those of market research analysts. Cost estimators collect and analyze data in order to estimate the time, money, materials, and labor required to manufacture a product, construct a building, or provide a service. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions. Statisticians use statistical methods to collect and analyze data and to help solve real-world problems in business, engineering, healthcare, or other fields. Economists study the production and distribution of resources, goods, and services by collecting and analyzing data, researching trends, and evaluating economic issues. Public relations specialists create and maintain a favorable public image for the organization they represent. The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked. The Pay tab describes typical earnings and how workers in the occupation are compensateda€”annual salaries, hourly wages, commissions, tips, or bonuses. The State and Area Data tab provides links to state and area occupational data from the Occupational Employment Statistics (OES) program, state projections data from Projections Central, and occupational information from the Department of Labor's Career InfoNet. The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings. The Similar Occupations tab describes occupations that share similar duties, skills, interests, education, or training with the occupation covered in the profile.
The More Information tab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. The wage at which half of the workers in the occupation earned more than that amount and half earned less.


Additional training needed (postemployment) to attain competency in the skills needed in this occupation. Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education. The employment, or size, of this occupation in 2014, which is the base year of the 2014-24 employment projections.
The BLS produced salary data for Market Research Analysts in the United States in 2010 at a median pay rate of $60,570 a year. In 2012 CNN released a report that listed a Market Research Analyst as the 7th best job in America.
Looking at all the data below we have uncovered the highest paying markets to get a job as a market research analyst. Listed below is information that is specific to Market Research Analyst job salaries that you can expect to receive in that state area. If you are looking to apply for a role as a Market Research Analyst then you will need to have experience in general researching and also be commercial aware of the market place and have ability to analyse the results that you have found. I would like to apply for the role of Market Research Analyst which you have got advertised in (where) and (when). I have been doing this role for (how long) and as you will see from my CV I have a wide knowledge base of subjects that I have been analysing and reporting my findings on. I am very computer literate and can detail my findings in to any format, report, chart, system etc that a company requires. I have a very organised and detailed nature and I work in a very methodical manner making sure that I do not miss out any information. A Marketing Plan is a very important way to know market trends, customer behaviors, new players, threatens, opportunities, weakness, strengths, among other variables which gives you key information about your objective market to run your Strategic Plan. A marketing Plan also is important to spread out the whole strategy of the company by identifying the best niche of the market to develop new products, new strategies of old products.
ROE SMITHSON & ASOCIADOS is leader in investigation and marketing research in Chile and in Latin America. Developing a marketing Plan is possible by using the techniques to collect data from the objective market in order to support all our clients in their Strategic Plan. They help companies understand what products people want, who will buy them, and at what price. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies. They must interpret what the data mean for their client, and they may forecast future trends.
For example, some analysts may work with graphic designers and artists to create charts, graphs, and infographics summarizing the research and findings. Some, however, work under pressure of deadlines and tight schedules, which may require additional hours of work. Courses in communications and social sciences, such as economics or consumer behavior, are also important. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. To determine what marketing strategy would work best for a company, market research analysts must assess all available information. Market research analysts must be detail oriented because they often do precise data analysis.
The lowest 10 percent earned less than $33,530, and the highest 10 percent earned more than $120,460. They may use research to decide the location of stores, placement of products, and services offered.
These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas.
There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area.
They also analyze data and apply mathematical techniques to help solve real-world problems. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand peoplea€™s opinions, preferences, beliefs, or desires. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. This tab can include information on education, training, work experience, licensing and certification, and important qualities that are required or helpful for entering or working in the occupation. Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area.


This tab also includes links to relevant occupational information from the Occupational Information Network (O*NET).
To start we always like to take a look at government average salaries that give you starting point to finding out how much people are currently getting paid in positions like a Market Research Analyst career. The salary they reported on was a median pay of $63,100 and a top pay that you can expect to get if you’re the best in the market research field at $97,700.
Depending on which state you get a job in as an analyst you could get a much higher wage than other states. The top two states in the US are tied at $92,000 a year for an Analyst getting a job there. Our state by state breakdown allows you to see which state is best to get a job as a Market Research Analyst. You could be doing a study on various subjects so you will need a wide remit of knowledge, this could vary from footfall in a department store or shops in general to how many people shop in a town to what people buy what from where etc, the list of research terms are very broad. Once you have experience then your earnings will rise to between ?25,000 and ?35,000 a year.
I find market research very interesting and am always usually surprised by my findings and interpretations of the figures.
I work very efficiently and effectively and work well with others as well as on my own initiative. If you have any questions, please do not hesitate to contact me and I will be happy to answer any questions that you may have.
Also a marketing Plan is valuable to make you to identify all your customers requirements and for becoming more profitable in business among other benefits.
We are a company which runs marketing Plan to support all our customers? strategy to become more profitable in business by focusing on customer needs and objective market and also on own resources. Some of those techniques which support a marketing Plan are mystery shopping, on line interviews, focus group, face to face interviews, telephone interviews, all types of surveys, among others. From time to time, something happens in the niche market to be taken into consideration because affects the marketing Plan of the company. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
Others have backgrounds in business administration, the social sciences, or communications. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research.
Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state.
This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face. This tab may also provide information on earnings in the major industries employing the occupation.
The total number of market research analyst jobs that were available in 2010 according to the BLS were 282,700 and were expected to grow from 2010-2020 by 41%. It was mentioned that useful skills for this job to make sure you get paid well are statistics, economics and computer science. The top 3rd and 4th states for paying high wages to market research analysts are also tied at $90,000 a year and then the last two come in at $89,000 and $87,000. The salary information provided below is off of real-world job listings for Market Research Analysts and the pay offered for those jobs. This is why a marketing Plan must be verified or crosschecked once in a while to be sure main strategy is still on and also to assure we are taking the right steps forward to meet all our goals.
Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification. This puts this research analyst career at an extremely high growth rate compared to other careers. A market research analyst pours over data to try and figure out what consumers want to buy, where they want to buy it, how much they want to buy and at what price.
Choosing the right state could earn you more than $5,000 a year extra from the #1 paying state to the #6 paying state! In just one decade the job market is expected to add 116,600 market research analysts jobs that will need to hire new analysts. The way market research analysts get to that conclusion is digging deep into consumer data driven numbers, market surveys and demographic information that can be produced into useful marketing data.



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