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If you are a marketing professional, it seems that demand and opportunitiesĀ for market data and market research specialists are increasing, and will continue to increase over the next eight years. The position of Market Research Analyst does qualify as an H-1B specialty occupation even though it does not require a baccalaureate degree in that single academic discipline, according to a recent decision by the United States District Court for the Southern District of Ohio, Eastern Division (Residential Finance Corporation v. Residential Finance Corporation (RFC) filed a petition seeking an H-1B visa to employ a prospective employee in the position of a Market Research Analyst. The Court said that the USCIS approach was too narrow, and that the prospective employee’s knowledge is what is relevant, and not the title of the degree. The Court noted that a market and survey researcher is a distinct occupation with a specialized course of study that includes multiple specialized fields, that the prospective employee had completed such specialized study in the relevant fields of marketing and finance, and that RFC sought to employ him in such a position. Collects and evaluates data to make recommendations to businesses concerning trends in consumer purchasing. CareerCast Niche Job Networks are faster and more effective at connecting you with the ultimate job opportunity. With the boom in the retail sector, the opportunities for market research analysts have grown manifold. A couple of months back Horlicks launched a brand of noodles, Foodles, which was projected as a healthier alternative to the Maggi brand from Nestle. So understanding the pulse of what the customer wants is very important for a market research analyst. A market research analyst has to consider internal and external factors affecting the product.


Many consumers are now shifting to environment friendly products, though they may come with a higher price tag there is definitely a growing market which can be tapped. A market research analyst will be hired in all types of companies to identify problems, if any, in the current approach and secondly to increase the market share.
For getting an entry in a market research analyst profile, the candidate should be a graduate with good quantitative skills.
A lot of field work is required for collecting the input data which will need good communication skills along with creative thinking. The Court held that diplomas rarely come bearing occupation-specific majors, and that what is required is an occupation that requires highly specialized knowledge and a prospective employee who has attained the credentialing indicating possession of that knowledge. The Court held that it was enough that RFC provided evidence that the position required a baccalaureate degree, and there is no apparent requirement that the specialized study needed to be in a single academic discipline as opposed to a specialized course of study in related business specialties. Let us learn more about the exact work profile and the qualifications required for a market research analyst. A market research analyst will have to analyze and come up with suggestions for maximizing profit. Maggi has been a brand which is synonymous with noodles in India, but it was market research which identified a segment for healthier options which led to the birth of Foodles. He has to keep looking for signs and trends about changing customer preference and based on that come up with strategies to maintain and increase the market share of his offering.
So a market research analyst needs to be well aware of the different factors which affect consumer psyche.


There are different techniques used such as customer satisfaction surveys, brand valuation, estimating demand, market segment research, effectiveness of advertising campaigns and price sensitivity analysis.
Preference will be given to candidates with specialization in marketing, statistics, economics or psychology. Starting as an analyst who designs questionnaires and runs routine statistical tests, you can grow to the position of President, Market Research who serves the top management team and is accountable for the entire marketing research effort in the company. The USCIS concluded that the occupational category was not a specialty occupation because the OOH did not specify that a specific specialty degree is required for the position. Market research involves collecting and analyzing information about products and service offerings to find insight into customer preferences. He will have to sift through data not only from his own company but also from that of competitors to find out where his product stands relative to peers and if competitors are faring better then what differentiates them.
The external factors include the economical and political situation, cultural preferences, laws and regulations and technological changes. The work involves analyzing market data and hence some familiarity with programming will be needed.
With the increasing emphasis on environment conservation, this has also become an important parameter.



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