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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This Go-To-Market Strategic framework was developed as a result of a $20k consulting assignment to develop a structured methodology for determining the best path to market for a new innovation. Watch the presentation to the end as there is now an embedded video overview of the methodology. In my experience, once you create a (good) GoToMarket strategy you absolutely need to constantly adapt based on new information from the market.

The needs of your clients evolve constantly and your competitors are always coming up with something new so you must constantly adapt. A strategy is as good as the results from its execution and strategy without execution is no different than daydreaming.
Companies can gain an unfair advantage if they manage to constantly optimize their GTM strategy and perfect its execution.
I think technology can help a lot in aligning your GTM organization by providing key intelligence in real time.

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