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As promised, here starts the coverage of the presentations at the Voice Coaches Advanced Marketing Expo and Conference that was held in Schenectady, NY. Even though youa„?re a freelancer, every person in business is supported by their peers and colleagues within the industry. From the second string goalies to the captain of the team, everybody goes to training camp, plays the exhibition games and gears up for the season opener.
Going to events like this, or study privately or taking a course to improve your skill set. Apply the techniques that you learned during training without being penalized during the regular season. Upload an image to your account, whether it be a professional head shot, cartoon image or corporate logo.
Your vocal description should not only be a litany of complementary keywords about your voice but also a persuasive advertisement for your voice. Sample 1: Jim's voice is quite versatile and has been referred to as genuine, charismatic, and hilarious. No matter how you slice it, sometimes, interpretations can sound more like reiterations or regurgitations. Make sure that your vocal style, interpretation, tonality, versatility, and range varies not only from demo to demo, but from spot to spot. If you work in radio as an announcer, for instance, be sure that your voice is not stuck in a radio rut. When you go to a store and pick up a product, you likely read all of the advertising copy, the ingredients (if it's food), and once you've done so, are able to discern what it is that you may be purchasing. Be sure to properly name (the "title") and label (the "tags") all of your demos in the appropriate field when you are in the process of uploading them. Don't make any assumptions - not everyone is a casting director by trade and most people will appreciate the extra details.
As a Premium or Preferred member, you have the ability to promote your voice in a variety of application specific categories such as TV Commercials, Movie Trailers, Telephone System Recordings, and so on. If you aren't making use of the real estate being provided to you as part of your membership, you are missing out big time on clients finding you who prefer to search in this manner. You can change which demos you feature and their respective categories at any time in the Studio section of your Profile. The Internet is generally a one-way medium wherein the person using it is able to move along at their own pace and fulfill a task with the help of their personal computer or hand-held device using an Internet connection. As a freelancer applying for a job online, be sure that the person on the receiving end of your bid for the work is provided with all of the information necessary to make a hiring decision while they are reviewing your submission ONLINE. Invite and encourage potential clients to send you an email if they like what they hear so that you can further discuss their objectives and how you can work together. Thank you for the opportunity to present my custom demo to you and quote for your commercial project. I have extensive experience recording for radio and television commercials and I confidently feel that my voice meets the requirements listed in your project details.


Podcasting is audio content on-demand, when you want it, where you want and how you want it. If you found this presentation insightful, download the entire presentation as a PDF, then leave a comment below. Tom, it would have been great to meet you in Schenectady and no doubt there will be another opportunity that presents itself. Vox Daily offers a daily dose of voice acting news, articles, tutorials, interviews, intelligent conversation and business ideas for voice talent and voice actors. Product and market disruptions coming from every direction continue to hit one industry after another. We work alongside client teams to create closed-loop feedback processes that bridge the functional gaps to keep the company in sync with its market. An effectively integrated go-to-market system comprises dozens of capabilities that, together, build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty. They synchronize their operations with the ever-changing marketplace to accommodate industry disruptions, competitor moves and their own entry into adjacent markets. They understand the needs of their target-customer, allowing them to deploy their sales resources to the highest-value opportunities within each customer segment, selling channel and geography.
We work with client teams to diagnose their go-to-market functions, focusing on the keystone of an effective system—the front line. We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick. In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide. An incomplete Profile is not representative of you and your body of work nor will it attract prospective clients or index much about your skills as results for search engines such as Google, MSN or Yahoo!. People who have completed profiles will rank higher in search results than those whose profiles are incomplete.
There are 22 elegantly designed themes to choose from and they'll be available in your Profile section, under Themes. Without an image that represents you as a professional, it is hard to relate to you and next to impossible to see how you brand yourself and your voice acting business. If a description lacks the appropriate adjectives that best describe your voice and an element of pizazz or originality, it makes it easier for a client to overlook your Profile due to lack of perceived information or detail upfront before they listen to your voice over demos. Three adjectives (unless they are extremely telling and succinct) aren't enough to whet an ad exec's appetite when they are looking for something that stands out from the crowd and gives them an immediate impression of your vocal capabilities. Those who can describe their talents in an inviting and appealing manner will be listened to and hired.
Ranging from characters such as the stereotypical football coach to a doting father, Jim is able to cater his performance into a voiceover that works perfectly for your project. Trained as a classical singer, Annette's vocal elasticity and burnished tone color shines brilliantly through commercials, telephone recordings, and children's audiobook narration projects.
Richard specializes in recording for educational materials and has an impressive command of technical jargon for medical and scientific scripts.


The client doesn't want to hear theme and variation when they click on demos that are classified as being in completely different niches or for distinct applications.
Announcers and DJs, (sorry to pick on you!), do at times adopt the same delivery and vocal approach for voice over as they do when on the air. If you do that, you'll not only rank higher in the search results and be found in more places, clients are more likely to listen to your demo and hire you for work. Here are some more that fall in line with what we've discussed but are further along in the routine chain of events. If we are serious about making money and doing well in the VO business then this is all stuff that we should be doing, and the playbook as you made reference to is something we can go back every year and look at to do some self evaluation. What sets successful companies apart—what allows them to grow by quickly adapting to new environments rather than scrambling to catch up—is a distinctive and robust go-to-market system. But go-to-market functions, such as sales, marketing, and product management, tend to be isolated from changes in the marketplace, from their own company’s strategic priorities, even from each other.
Our proprietary data-driven approach draws from extensive company surveys, interviews, and benchmarks. Let people know more about you visually to become intrigued enough to listen to your voice over demos. The trick to all this is to concentrate on voice acting and really interpreting a script, internalizing it, and giving the words their own unique embodiment using your voice. Simply giving your demo a category isn't enough when a client is looking for something very specific to their needs. I'm positive my name will be on that Recently Hired list and Who Got the Gig very, very soon, -- thanks to all of your helpful tips and items.
Based on the diagnosis, a company’s go-to-market system may require a tune-up or a complete overhaul.
Read some of our experts' perspectives on important issues—for our clients and their industries. If you don't want to present a photo of yourself, you don't have to, but it is wise to have something to brand yourself with - just don't be a placeholder.
Because you've clearly identified the style, voice type, tone, and supplied other adjectives that describe your voice and the audio recording.
Also, I know I said it several times in previous comments, I really wish I could have been in Schenectady with you, but it wasn't to be. It also enables the company to deliver these offerings to the marketplace and to continually refine them based on fast, reliable customer feedback.



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