Marketing and business development interview,video editing software background music,how social media marketing can help small business - Review

Home » FAQ » What is the difference between marketing and business development? Posted on: December 21, 2004 Initially, professional service firms hired marketing people. If you ask a lawyer, accountant or surveyor they may express this issue in terms of marketing being ‘a central function involved in brochures, events and media relations’ and business development being ‘at the front line selling to clients and generating new work’. The following diagrams help to explain the different processes involved in business development in a professional firm. When we consider the classical marketing mix we will see that whilst marketing consists of the following elements: product, price, place, people, process, physical evidence and promotions (marketing communications) we find that selling is but one tool in the armoury of promotions along with advertising, public relations, sales promotion and direct marketing.
Historically, the fee-earners would prevent marketers from having much direct contact with their clients which meant that the marketing staff were only able to help selling and client development activities from behind the scenes and at arm’s length. But increasingly, marketing and selling activity is being devolved to the different departments and offices within firms so you might find, for example, a business development manager with responsibility for marketing, selling and client development for an entire market (e.g. However, due to the nature of the work in many professional services firms many marketing people have developed the required professional selling skills and are capable of providing the support and results that are sought in this area. As always, if there are particular topics you would like me to address in the future, please let me know. What books should someone read if they are starting out in professional services marketing? Access 100s of guided, interactive plans for almost any type of marketing task. The detailed how-to guidance is designed for use on the job. A computer manufacturer enters a partnership with a fashion designer to create a limited-edition laptop and matching case. A software company has a fantastic new product but is inundated with customer service calls they can’t handle. A design firm partners with a direct mail fulfillment firm to offer each other’s services to their respective clients. Each company bills the other at special rates so there’s room for a fair markup, providing each company with additional revenue.
The first step in a successful partnership is structure; the right arrangement aligns both companies toward an important common goal. With the right structure and management, your business development deals have the greatest potential for success. You share responsibilities, resources, risks and rewards, and the partnership delivers substantial revenue, cost savings or new opportunities for both companies. Your partnership isn’t balanced — perhaps you have more responsibilities and resources allocated or you don’t share fairly in the rewards. It produces value, though not what you had expected; you hope the situation will improve with time.
You enter into a partnership and invest substantial resources, but the partnership goes awry. Your “partner” isn’t delivering as needed and you don’t have much recourse – your partner isn’t really providing resources or sharing risk.


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Since business development partnerships involve multiple departments in each company, there are usually a number of people involved in the deal.
Think about structure as well – the resources each party would provide, how the partnership would be managed and what each party would invest and earn.
Develop a strong pitch to capture the attention of your potential partners; focus on the high-level benefits for each party. When you set up a partnership, make sure your company manages and executes so that you’ll reap the full benefits. On this page you will find a bank of 9 professionally designed Business Development Manager CV templates. Possessing excellent written and oral communication skills including presentation experience to large and diverse audiences.
Project management and supervising and coordinating work of staff & external third parties. Planning and developing the right marketing strategy to get the product noticed by the target audience. Brief and train the sales force at quarterly sales meetings to create product awareness and demand. Consistent track record of successfully employing best business practices that improve efficiency, reduce operating costs whilst increasing productivity, all to tight time scales and within budget.
Able to work closely with the sales team to develop sales tools and training packages for key staff.
In a functionally organised marketing department it is usual to find the marketing specialists in subjects such as electronic publishing, advertising, web design, media relations, event management and so on in a central marketing team.
A marketer starved of direct client contact is operating at a severe disadvantage and unlikely to be able to provide an effective support for selling and client development activities.
It is entirely possible for a classically trained and professionally qualified marketing person to have little or no experience in selling or account (client) management.
These people manage to effectively combine marketing, selling, client development – in fact, all aspects of the business development process. You will also find a source of more and up to date information on a broad range of management and marketing issues in the professions by checking out the blog where I also post regular reviews of books that might be helpful. Learn how to set up, manage and improve your distribution channels with this detailed how-to guide from the experts at Marketing MO. It’s more than a short-term promotion such as a special offer or marketing to each other’s customers.
The computer manufacturer produces the computers, the designer creates the bag, and they share revenue fairly based on their cost structure. The telemarketing firm provides service for a greatly reduced fee, then receives a substantial commission for selling the software company’s other related software. They offer the service with a single point of contact–if a design client needs mail services, the design firm manages the implementation rather than just referring the client to the mail firm.


They each devote resources (either time or money) to the program, and if it fails, they have similar levels of risk. The second step is execution; a partnership should be managed like any business with careful attention to detail, solid communication and focus on the end goals. It’s often an executive or high-level “biz dev” person leading the process for each company, although in small companies a sales or marketing executive will take the reigns. It’s common to identify potential partnerships during annual planning time, so many companies start pursuing deals after finishing a new marketing plan.
For example, there may be related companies with customer relationships in a different market; you may have vendors or suppliers who can help you improve your products or firms that can help you round out your services.
It’s a different skill set than many sales reps offer, but you may have a rep or executive on your team who can do these kinds of deals — or you may tackle it yourself.
As you move through the sales process, cover all aspects of the partnership including detailed structure and terms. As you negotiate the deal, make sure your interests are completely aligned and that each party is contributing in all areas. As part of the partnership you may launch new marketing campaigns – treat them as you would any other marketing program. When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right.
If you would like the fully editable MS Word versions of the CV templates below then you can purchase all of them for ONLY £5. Also managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with clients to deliver winning products. Job seekers may download and use this CV example for their own personal use to help them create their own CVs.
Very often, the fee-earners will be unaware of the marketers involved in market research, branding, product development, pricing, analysis and targeting.
At the Chartered Institute of Marketing, there are different study and examination routes for marketing and sales professionals. Instead, it’s an agreement to do business together while sharing responsibilities, resources, risks and rewards. However, creating a partnership is more complex than pure sales — it requires a solid understanding of the business and operational objectives of multiple organizations. With a smaller market or service scope, it is possible for the marketer to provide support across all business development functions. So sometimes when professional service firms hire marketing people, they do not realise that what they actually want is a sales or account management professional. However these CVs must not be distributed or made available on other websites without our prior permission.



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