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Selligent provides full, end-to-end customer lifecycle management in a single solution for more than 450 companies in retail, financial services, publishing and travel and other sectors in 19 countries, primarily in Europe.
Built on a native SaaS platform, Selligent combines a single view of the consumer, sophisticated campaign management and omni-channel campaign execution to create unique consumer experiences across multiple channels. HGGC is a leading middle-market private equity firm with over $2.4 billion in cumulative capital commitments.
Today, we launched a “new” infographic: The Top 20 Marketing Automation Software Solutions. It’s no secret that businesses are spending an increasing amount of time and resources to grow their online presence.
Luckily, marketing automation software makes this balancing act much easier for marketers to manage.
Companies from the largest conglomerates to the smallest boutiques are finding out how helpful marketing automation software can be to their efforts. In this research, we have identified some of the “big players” in the Marketing Automation space to aid you in the beginning steps of your software search.
While it is not all-inclusive of the software options available, we think this ranking is a good place to familiarize yourself with the industry, and a representative reflection of the top players in the market.
Please take a moment to read our research methodology below to better understand the results and how our definition of market share differs from others. Social presence (Google +1s, Twitter followers, LinkedIn Company Page followers, Facebook likes, Klout scores, and number of Capterra reviews).
In order to ensure small companies remain competitive with larger ones in this ranking, we weigh the ratio of customer and users.
There are imperfections in each of the metrics we use, but when they are combined, we believe they are a good reflection of overall popularity. If you want to know why we perform our research this way, or more information about how it is conducted, please refer to our first Top 20 infographic series blog post, which goes more in-depth.


The customer and user data we use in our algorithm comes directly from the software vendors. It is safe to say that all of the figures in this table are estimates, and our results should be read with this in mind. If we missed any software on our marketing automation software infographic you think we should have included, please let us know! Katie is the Director of Marketing at Capterra - a free resource that helps businesses find the right software. Join our software expert blogging community, learn more about our editorial guidelines, and propose a topic you'd like to write about. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. With an advanced marketing automation engine and solutions for shopping cart abandonment, post-purchase campaigns and powerful e-commerce integrations, Bronto is the premier commerce marketing provider. You can change your cookie settings at any time but parts of our site will not function correctly without them. Selligent's flexible architecture is ideal for brands that require fast deployment and flexibility as they build out their audience engagement capabilities. Based in Palo Alto, Calif., HGGC is distinguished by its "Advantaged Investing" model that enables the firm to source and acquire scalable businesses at attractive multiples through partnerships with management teams, founders and sponsors who reinvest in deals alongside HGGC, creating a strong alignment of interests. That being said, it has been nearly three years since we first rolled out our pie-chart showing the Top 20 Most Popular Marketing Automation solutions in December of 2011. Digital marketing efforts have become the new focus for marketing departments across nearly every industry. And on top of that, the Marking Automation industry is booming–with revenue growth of over 50% a year, and expectations that such growth will only continue in 2014, now is a great time to make this hot software buy.
It serves to automate many of the repetitive tasks, manage many inbound channels at once, and even analyze the effect of marketing campaigns. This ranking was designed as an introduction to the Marketing Automation industry: a preliminary step in your research to find not just the most popular software option, but the best software option for you. Additionally, we do not factor in company revenue, unlike traditional market share reports, since many software companies on the list are privately held and do not report their revenue, but also because they may offer low-cost alternatives that skews the revenue data in favor of the larger, enterprise marketing automation solutions.


Many vendors do not track their number of users, so this metric was a bit more difficult to define. And, we believe popularity is a better representation of true market share than looking at revenue alone. In some cases, the vendors either did not track the exact information we were looking for, or they did not publicly disclose such information. That said, we are confident these are the best estimates currently available to the public, and that they are a good depiction of the current market breakdown. We will update our infographics frequently to reflect the most current data, so be sure to check back every few months. The Company has more than 210 employees with offices in Belgium (Braine l'Alleud and Hasselt), Paris, Munich and has recently added locations in New York and Boston in preparation for entry into the U.S. The Company has experienced sustained, recurring revenue growth -- 45 percent in 2014 -- and an impressive 94 percent customer renewal rate.
The marketing automation industry has grown so rapidly over that time frame, that between mergers, acquisitions, new entrants and departures, we felt this 2014 update to the study was long overdue and deserved its own announcement. Between email campaigns, website upkeep, and a flurry of social media accounts to manage, marketers have a lot on their plates.
But with over 150 options out there, all with different abilities, finding the exact fit for your company can be a challenge.
We calculated them by using the data we obtained from similar vendors, research from Customer Experience Matrix (figures highlighted in green), and our own industry knowledge. Katie has a love of all things marketing, but she is particularly fond of social media and marketing automation.
The social presence figures were collected directly from the social media sites, and they are as accurate as possible given how quickly such numbers fluctuate.



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