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From initial encounter and awareness, to desire, purchase and advocacy – is there brand consistency? If you would like to talk to me about your marketing strategy and brand – by all means get in touch. He welcomes media enquiries about 21st century marketing, social media and digital marketing.
Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!
Through years of experience we have identified 7 inter-related primary dimensions and over 30 identity dimensions within every brand.
That was the question confronting Paul Kiesche Design when we designed branding and promotional materials for Breadcrumb Marketing, a guerrilla marketing company. I am not just referring to your visual brand identity, I am talking about brand identity and character. Brands attract more customers and they deliver a higher level of profitability than their commodity cousins.
This could be one of the most important and influential conversations you ever have about your business. He shows businesses how to get better results from 21st century marketing – starting with marketing strategy and brand positioning.


He has an honours degree in marketing and served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. Our proprietary branding process will uncover these dimensions by answering vital questions in order to establish brand clarity and direction that is used to lay the foundation for the strategic planning and creativity process.Conquer Industry CompetitorsThis thorough process will ensure that no stone is left unturned and that all brand values are represented properly. Using a combination of eye catching colors and unique design we created logos, sell sheets, promotions, point-of-use cards and a web site, all designed for maximum visibility for the Breadcrumbs brand. He led over 500 Business Link workshops, focusing on marketing strategy and internet marketing.
Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. It will identify areas of opportunity and address the necessary actions needed to conquer industry competitors. Today, he delivers marketing events for The Marketing Compass which provides impartial marketing advice for business owners.
For more information about branding please contact us directly using our toll free number or email contact form.The Total Brand ProcessAt Total Market Exposure, we understand that we are stewards of your brand image and we will treat your brand concepts and branding visions with the utmost respect.
The key issue is to differentiate your brand – which may not be easy if you are operating in a crowded marketplace.
We create engaging experiences that span multiple platforms to enhance the relationship between the brand and the consumer.


Our brand awareness campaigns position the brand for success by creating brand character, brand quality and brand affinity.
Our intuitive branding campaigns combine these vital aspects to strengthen consumer conviction, brand charisma and brand awareness. To develop a comprehensive strategy we begin by gaining an in-depth understanding of the brand’s core values. These core values establish a clear direction used to lay the foundation for the strategic planning phase and creativity process.Online Branding Online brand image is one of the most powerful attributes of a successful business because over 85% of all consumers research products and services online prior to purchasing from you.
We use a proprietary strategic planning process that ensures the brand is properly represented online. This comprehensive research, analysis and development during the branding process guarantees brand consistency throughout every online platform and gives you a strategic tactical advantage.Free No Obligation ConsultationFor more information about branding please contact us directly. Our proprietary branding process will uncover these dimensions by answering vital questions in order establish a clear direction used to lay the foundation for the strategic planning and creativity process. We perform in-depth internal and external research to develop a comprehensive understanding of the company’s core values at a granular level.



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