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Whether you are talking digital marketing or traditional marketing there is a basic concept that should shape marketing efforts. When creating content for a blog, the blogger’s niche is where they fit best and have the most knowledge. Here are a few different blog niches that you can review and hopefully you get the idea of what is going on here. NetLZ is a digital marketing company that specializes in digital marketing for small and medium businesses. Arguably things today are moving faster than ever.  With the advent of new media options such as social, digital and search media, the list of tactics is longer than ever. First off, I would hope that every brand has the discipline to do an advertising strategy that should answer the following six key questions. Once you have these six questions answered you should be able to populate and come to a main creative brief. Objective: What do we hope to accomplish, what part of the brand strategy will this program. Target:  Who is the intended target audience we want to move to take action against the objective?
If you choose to do it over the phone, you’re relying on the Account Manager to explain it to the creative team.
If English is your first, second, or even your third language, you certainly must have come across the WH questions: Who, When, Where, What, Why and How! So, not only do I need to ask myself all these questions in reference to my business, but you have reminded me to remember my why’s for even doing what I am doing. Once you’ve answered these questions and began identifying your brand it is now time to promote yourself. When promoting your brand on social, always remember that not every social platform is created equally.
This entry was posted in Anchor Media, Marketing, Social Media and tagged brand, marketing, personal branding, self, social media on November 14, 2014 by Alex DeCesare. Alex is an Intern at Anchor Media with a special interest in brand management and content creation. We help you transform your marketing into revenue success with step-by-step what to do and how to do it training and consulting. Receive the Marketing Spark Newsletter AND Get a FREE Copy of FastPath To More Customers Now! Improve Customer Experience and Satisfaction Levels Before Ita€™s Too Late - The way your customers feel about you will soar with consistent performance. Branding Strategy Insider readers know, we regularly answer questions from executives and marketers everywhere. You sell products and services in a “low involvement” category (typically low-priced items for which there is little risk of failure).
In regards to getting the budget you need, this piece on why marketers fail in this effort should prove helpful.
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning solution for you. Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. Subscribe to Branding Strategy Insider Now and get regular updates and two FREE Chapters of Brad VanAuken's best selling book Brand Aid direct to your inbox. Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Enjoy these perspectives, insights and ideas to help with your branding - and most importantly avoid some of the costly mistakes that some waste their money on.
Good, now that we have frightened off the undesirables let's address some fundamental questions about branding and offer you some probing questions to consider. Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding.
A: No, promoting your brand is centered around marketing, most often in the form of advertising. A: Your website is part of your brand identity, yet also may be used as an advertising medium, and even as your store.
To better understand the important distinction between branding and advertising, consider that advertising generally does not work without a brand already in existence. A: Yes, we consider Branding Actions to be a critical part of creating Brand Standards (Step 7 above). If you have branding questions that require fast answers, or need to create a brand that works, give us a shout.


Train of Thought clients share a commitment to tangible goals, an appreciation for on-target creative, and a burning desire to succeed.
So true about Journalism – answering the WH questions thoroughly allows us to create a well-rounded front page story! Personal branding is a way to sell yourself, and with social media on the rise, it has become increasingly more important. Always consider your responses instead of responding impulsively to avoid an emotional response. Spend time and take pride in creating your content, whether that consists of blog posts, photos, videos, or tweets. She is a Journalism and Mass Communications major graduating from George Washington University this spring. After all, your differentiation and positioning should be obvious because you have a great product.
Compelling value propositions are all about smacking your potential customer right between the eyes with a WOW so they say a€?I must have that'.The only way that's going to happen is if the benefits you claim to deliver clearly outweigh the costs and risk to the person making the decision. But that can easily be reversed in an instant.5 Ways To Create A Company-wide Sales Attitude - When every person in your company thinks about sales, they become advocates and customers love that!How Good Is Good Enough? Between 8 percent and 12 percent of revenues should be budgeted for advertising and other marketing activities. Join us for The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, May 2-4, 2016 in San Diego, California. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. A bestselling author, he consults with business owners and is available for speaking engagements.
They regurgitate meaningless mantras like "branding is good", "you need a brand" and "we can help you develop your brand." These creatures only want your life blood. In short, it’s sticking to your guns so to speak, following your brand standards, reinforcing what has already been created, and promoting it. Just as brick and mortar retailers use advertising to drive people into the store, we often utilize parts of a website to drive people further into the site. The purpose can be many things, but it cannot be the creation of a brand, which is what branding is. This is where we define the specifics of how to utilize your brand at virtually every touch point.
For instance, if you are selling something like custom hunting bows you are not likely to advertise in Vogue magazine. There are beauty bloggers that focuses on cosmetic products and tips and tricks when it comes to keeping yourself looking young and beautiful. In any case, I promise this post won’t be an English grammar lesson – it’s about marketing! I used the words timeless not to immortalize the lesson to be learned, but to emphasize that it is applicable in traditional marketing, e-marketing, social media, personal branding, basically any form of marketing at any given time! Unfortunately, as adults, and more specifically, as marketers, we think we know all the answers so we don’t need to really ask such trivial questions – I beg to differ. As marketers, we certainly have to be great storytellers – i mean logically, who’s not interested in a good story! Before you can be successful in marketing your brand you must first ask yourself some questions when building and identifying what you want that brand to be. A website can function as a long-form resume that showcases your talents and skills in an innovative way. Whether you want your personal brand to be comedic or serious, make sure your content consistently represents it. You always want to offer your audience something new and fresh that adds new layers to what you are representing. At the end of the day, it's the reason why your customers buy from you instead of from your competitors.The importance of this is worth considering. Your differentiation and positioning then rings true in your customer's mind.Several things fall out of this.
A fun, competitive-learning experience reserved for 50 marketing oriented leaders and professionals. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world. Sometimes the period of time between branding efforts can be shorter, especially when a company direction changes.
Even the novice can recognize that the audience you want to reach with information about bows is not likely to purchase a Vogue magazine; or definitely would not be looking for information about a bow in Vogue or Good Housekeeping.


As a blogger, you will want to stay inside the parameters of your niche when at all possible. Consider having a blog where you can hone your skills, knowledge, and ideas about the industry you are interested it. Always remember to build trust with your followers and this will help establish connections and lead to a flourishing personal brand. Knowing this will help you to focus on creating a marketing message using the SUDS Messaging Formula that positions your company and solutions properly.
7 rules that will move you to an action marketing plan.You only have seconds to get people to care about you and your business.
When leads are a€?sales readya€?, new deals will rapidly come your way.7 Questions To Ask Before You Say 'Let's Do It' - Signing off on a business case is not the beginning of the planning process. After your strategy and brand name are solidified, we design your brand identity and write your brand messaging. A marketing platform is selected based on the primary audience it entertains in traditional marketing, and likewise the process for choosing social media platforms and online channels should be focused on where the target audience is likely to spend their time online. Think of it this way – asking questions, costs you nothing, but not asking them, can cost you everything!
It even has a beginning, middle, and end, so we, as the authors of that story, should be able to answer the same questions a journalist does. Since your ultimate goal is to create lifelong relationships with customers, this idea needs to part of the value equation. Finally, we craft a series of documents, called brand standards, that succinctly communicate how to use your brand for maximum success. While Facebook is the largest social platform, sheer number of users is not necessarily an indication that any marketing efforts would be successful.
They share with their readers all about the dishes that they make and the directions of how to prepare them. The only question is how much of this value-add do you, or can you, incorporate into a compelling value proposition statement?In another article I discuss implicit differentiation and viewing your business from the customer's perspective. The best way for you to approach this is to ask yourself some honest and soul-searching questions.What problems are your target audience really trying to solve? A business is much more likely to convert on sites where the audience is more engaged with the brand. However, always remember to keep your personal accounts private and separate from the ones you want employers to see. Having a focus on great customer experiences is a wonderful way to prove that have added value, and improve your differentiation and positioning. Instead of focusing solely on the size of the community, it is important to consider the demographics of the users of an online platform and target the communities where conversions are most likely to occur.
Don’t forget that while your personal account may be private, you should never post something you wouldn’t want an employer to see. It's all about how they view their world and what's important to them;How do your customers measure value? This is where the rubber meets the road;What core benefits do you offer that cuts across all potential customers in your target market? For now, leave out a benefit that only a sub-segment finds important:Can you deliver a solution that is different from and better than your competitors? Get specific by describing how your value uniquely helps customers to improve their business in very clear-cut terms.
This is your differentiation and positioning;What are the real costs to the user of not acting now and sticking with what they are doing today?
Consider all of the hard and soft costs your customer might avoid by using your product or service a€“ support, training, additional personnel, space in the building, disruption to their business operations, financing, extra batteries, and so on.
Show them how your value outweighs these in terms of money, time, or simply a painful problem solved;Do you include or are you willing to offer the additional items or services that customers need to complete your solution?
If you don't, perhaps because of your focus or resources prevents it, then consider forming a relationship with a partner that can.Take the answers and begin creating a value proposition and core marketing message that makes sense for your audience. Tell your customers what your company will deliver to them and the results they can expect to see.
The benefits to you and your company will be huge.You are well on your way to creating a value proposition statement with a powerful message. Put it all together with the Value Proposition Formula using the SUDS method and your sales will soar. Also, check out how you can build a value-added company with implicit differentiation that focuses on great customer experiences.



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