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To celebrate the start of summer which is anticipated to see hotter than usual temperatures, Lipton Ice Tea is launching 'Never Lose Your Cool,' an integrated marketing campaign which uses new and interactive technologies to help Gen Y's keep their cool over summer. For the first time, Sydney and Melbourne commuters will have a 'refreshing' experience when they hit the underground train stations by visiting the new Lipton Ice Tea cool zones.
The campaign also includes a new TV ad featuring Hugh Jackman keeping his cool thanks to Lipton Ice Tea. Ah guys come on it's obvious and not great but it will work, huffy's right though this isn't target focused it will increase brand awarness across the board, and will work. I'm going through menopause hot flushes and I love a cup of tea - this guys just don't know a good demographic when they see one.

While you can't necessarily argue with a publish and refine approach, saying it's new isn't convincing anyone. How are consumers expected to believe in a company when it OK'd an ad chock full of ridiculous factual errors.
Nominees for the Webby Awards 2014, which celebrate Internet achievement, have been announced. The dedicated cool zones feature misting technology which creates a cooling effect by propelling tiny water particles at high speed during the morning and afternoon peak travel periods, helping train commuters to stay cool during summer. Algorithms, Darwinism, purchase funnels, market-firsts, share of voice driving share of market - flipped on its head.

EG Evry foo know Napoleon was literally diminished by English propaganda to reduce his threat. Clemenger BBDO Sydney's Skittle 'Telekinize The Rainbow' campaign scored in Experimental & Innovation and Best Use of Online Media. VML's National Missing Persons Unit 'Missing Person Pre-roll' scored nominations for Native Advertising and Banner Campaigns.

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