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This is the formula my team and I have used to create successful, million dollar campaigns for businesses in multiple industries, and it is a proven template you should follow for your business. Anyway, the result is what I consider to be the most comprehensive, yet easy-to-follow campaign planning and execution roadmap. Large, multi-national ad agencies like Saatchi and Saatchi use formulas like this when working with corporate clients.  And successful campaigns from firms like Apple and Samsung would have gone through planning and execution phases similar to these 7 steps. You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Regular readers may remember that, earlier in the year, we published some joint research with HubSpot to explore best practices in managing content marketing. Although content marketing is still seen as important by many businesses, our earlier research suggested that how to develop a content marketing strategy or plan is less clear.
To help develop a content marketing plan or review existing methods, I thought it could be helpful to apply some of the planning techniques applied in our Digital planning workbook. Step 2 Content marketing objectives and KPIs This uses an efficient planning table I have developed for summarising digital plans on one page. Step 3 Content Gap analysis This uses a new visualisation of the Content Marketing Matrix that you may have seen before developed by Dan Bosomworth of First 10 and Smart Insights. So, we hope that’s useful - do take a look at the free download and tell us what you think. Your annual fund is one thing, but when it comes to a capital campaign or secondary fundraising campaign there is a lot more to the process.

For those of you who attended our best practices webinar on driving fundraising revenue, you now understand the importance of a well developed campaign.
As a result, we customized two new resources that will help you take your fundraising campaigns to the next level. Diamond Mind is the leading provider of digital payment solutions for independent K-12 schools, making payment processing fast, easy and parent-friendly. Creative marketing plan swot template - ustyleit., All you need to develop a comprehensive and creative marketing plan, swot, or competitive analysis. Content marketing is still comfortably rated as the most commercially important marketing tactic for 2015 in my recent post exploring digital marketing technology options. The chart below shows that the majority of businesses surveyed didn’t have a plan, but kudos to the 44% of businesses who do have a defined strategy! So we again teamed up with HubSpot to create a simple 4 Step process you can follow in the Content Marketing Planning Template published today and free for download via HubSpot - it also links through to the research we completed earlier in the year. This is a classic SWOT analysis where we have given examples of problems with content marketing programmes that are often forgotten.
Here, as the example shows, it links objectives, strategies and KPIs across the customer lifecycle shown as the RACE Planning approach. If you have other methods of planning or visualising content marketing we’d love to hear about them in the comments or even in a blog post. From planning events, creating landing pages, tracking emails, and segmenting donors there is a lot to be done.

Storytelling drives these campaigns, and when you connect with donors on an emotional level, they are more likely to support your cause. The first resource is a marketing campaign template that will allow you to establish a plan, and the second is a metrics tracker to track your success. Over 1,000 schools rely on Diamond Mind to enhance revenues, increase flexibility, and improve the payment experience for schools and parents alike. This example template links different content assets with content distribution or promotion options (look out for a new Content Distribution Matrix infographic we’re publishing soon to prioritise these). For example, Chris Pile shared the Farm Digital ABC Content planning prioritisation approach.
Our cross-campus payment solutions include tuition, online giving, summer programs, purchase card programs and more.
I was keen to show the options for repurposing content assets during a campaign since often opportunities are missed where there is one central asset in a campaign such as a whitepaper, but it is not repurposed to give the campaign more momentum.

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