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Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned?  Did you take the time to thoroughly research your campaign idea before executing it?  Important elements to a sound campaign encompass identifying your product or service and your consumers. What is the purpose of your marketing campaign?  Creating a strategy involves anticipating the future outcome, while making decisions in the present.  By developing a strategy, will help you stay on track with your goals, while creating action steps to achieve them. Have you considered the time it will take to manage your campaign?  Time is the most common factor that needs to be incorporated in your campaign to prevent it from losing its effectiveness.  So, as you plan your time, it should include the date your campaign will end. How do you determine if you marketing campaign have succeeded or not?  Measuring your progress is crucial!  Why? Google Analytics gives you rich insights into your website traffic and marketing effectiveness.
Social Report, a social network analytics solution that gives you rich insights into your social space and marketing effectiveness.
In conclusion, by pre-planning your campaign allows you to target your market and track the results to determine your return on investment or (ROI). I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order.
Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.
TOMS Shoes “Project Holiday”: For the month leading up to Christmas 2008, TOMS promoted their Project Holiday campaign to sell 30,000 pairs of shoes, so they could give the same number of protective rubber shoes to kids in Ethiopia.
Toyota Prius “Harmony”: a fully integrated multi-medium campaign that showed how the Prius delivers extra power, space, safety, advanced technology and superior gas mileage. Timberland “Earthkeepers”: A global campaign showcasing the Earthkeepers collection of eco-friendly apparel that includes TV, print and retail ads, as well as social media and a microsite that uses 3D technology. Method “Just Say No To Jugs”: A cheeky campaign typical of Method’s marketing mocks mainstream cleaning products products as feeding a household’s “jug” habit. BMW Diesel “Ch-ch-changes”: A winning campaign launched at Superbowl XLV that communicated valuable information and a relevant message to the American audience about the environmental benefits and ch-ch-changes in diesel technology. What is your opinion on the production of the Toyota Prius emitting more greenhouse gas and more CO2 than any other car production?
As for the efficacy of the ads, as a marketing professional, you know that correlating the social impact of an awareness campaign, not to mention sales of products, with print campaigns is elusive at best.
Ecopreneurist is part of the Important Media network of blogs working to make the world a better, greener, more profitable place.
If you are traveling into uncharted territory—whether it be with different tools, a different audience, or a higher campaign spend than normal—we recommend starting with a mini-campaign to gauge interest and to better predict outcomes and successes.  Don’t spend a bundle on premier videos until you’ve seen through a smaller campaign that your customer really digs the videos. Under30Experiences The Escape ManualDownload the Escape Manual & escape your job to travel the world.
I like how you say that executing the marketing campaign is actually the easiest part of the entire process… so true. So true!  It can also be tough for entrepreneurs to go through the prep work and give due diligence because we want to just hurry up and try it! Great!  Good luck with the job search, Alberto.  Yes, marketing is not just about companies but is about your personal brand as well.
There have been some fantastic marketing campaigns run over the decades, just as there have also been very bad ones. Here are some incredibly creative campaigns that did their job well and helped enhanced the business very successfully.


One of the most inspiring examples of marketing teams coming up with a new approach comes from Dove in 2006.
These days it is common to see companies carry out pranks for more publicity but Taco Bell produced one of the first and most successful attempts. The 1960 marketing campaign for Volkswagen in the US is seen as being a classic example of how to get people onboard with a new product that they might be wary about. The far-reaching campaign included national advertising, in-store programs, product sampling, a strong Internet presence, consumer promotions and strategic alliances. The resulting creative was simple, beautiful and compelling and delivered the message in engaging ways. By the end of the campaign, they exceed their goal by 23% and raised unprecedented awareness for their cause ­– all without paid media. Especially the Toyota Prius 1 is known to be the most polluting car in its production, which is not outweighed by its use. We do know that the campaign was quite controversial (some, like you, felt it was an ill-conceived approach), but regardless, it received ten-fold in unearned media above the media buys.
If you’re an advocate for eco friendly marketing, you should sign the pledge for Marketers Against Waste and spread the word on reducing waste! Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.
The way that you have explained about the different steps to get successful marketing campaign is very impressive. In some cases they have provided inspiration and focus for several generations of marketing. In 1996 they took out an avert in the New York Times saying that they had bought the Liberty Bell, one of the most treasured pieces of US history.
This has led to them looking for new and increasingly more innovative ways of marketing the site. A large amount of credit for the firm’s rise to being a $19 billion business comes down to their ‘Just Do It’ slogan and ad campaign.
American drivers were still keen on big American built vehicles and didn’t particularly want small German vehicles. We provide you with the latest personal finance news straight from the industry and individuals.
She is also founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs.
This was a time when the media, and therefore public perception, was still understating the strength of scientific consensus on climate change.
And, the campaign did win a Silver Lion for Print at Cannes International Advertising Festival in 2007. We probably know too much about the real effects of climate change so that we no longer find these images tounge-in-check. We replaced buying thousands of dollars worth of swag with donating and campaigning for a Charity:Water Campaign! Her bold approach was to create an advert to show to company executives featuring their daughters and saying that they didn’t think that they were beautiful. It was going to be called the Taco Liberty Bell and they hope that people wouldn’t get too upset about it.


For example, you may recall the time that they bought William Shatner’s kidney stone and auctioned it off for charity. This phrase was first used by them in 1988 and it was so perfect that their sales rocketed in the next few years. The Volkswagen Think Small campaign simply focussed on honestly telling them what they offered; small cars with all of the benefits that brings. The association’s mission is to provide professional and personal resources while uplifting and empowering women entrepreneurs through collaboration, education, mentoring, spiritual and peer support, leadership and networking. Of course, this was an April Fool joke but it fooled a lot of people and got a huge amount of publicity for the fast food chain. However, perhaps their most creative piece of marketing was when they bought a half eaten grilled cheese sandwich for $28,000. Part of the reason for the massive levels of success is that they brought out this slogan just as the home exercising movement was really taking off. It brought a lot of new customers to the car manufacturer and helped produce a bigger market for smaller cars in the US at the same time. Additionally, Diesel was making a deliberate and provocative political branding statement that can not be overlooked. They agreed that it was time to launch a type of marketing campaign that was aimed at helping young people realise how beautiful they are. More than 70 million Americans are estimated to have seen news of the prank and Taco Bell revenue increase by $500,000 that day and by $600,000 the next day.
The idea came about because the sandwich had supposedly got the image of the Virgin Mary burned onto it. Apart from this, there is the fact that it is such as a simple and effective phrase that sums up the inspiration needed to get working out. This goes to show that sometimes showing your product to the world without saying much else is all that is needed.
For these reasons I contend that the campaign represents a significant milestone in green marketing history. Carrying on the initial success of a campaign like this can be difficult, which is where using retail audits can come in handy.
Of course, this approach needs a product that is right for the times and that meets a current public demand. In fact, the firm’s profits have doubled, largely in part to this positive and morally responsible approach. A more practical approach that can also bring excellent results is to use a field sales company to launch a new product or to increase sales. The cheese sandwich has even become a recurring theme in the casino’s other campaigns and promotions. And, as you know, young people tend not to respond to heavy handed, know-it-all, wonky marketing messages.



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