Marketing communication plan objectives examples,customer driven marketing strategy 2016,msdn videos sharepoint 2010,usa tourism marketing strategy - New On 2016

Enter your email address to subscribe to this blog and receive notifications of new posts by email. Ever roll out a SharePoint implementation to be hit with a bombardment of requests for features and configurations?
Errin O’Connor is a three time Microsoft SharePoint Author and the Founder and CEO of EPC Group, a firm which he founded in 1999.
We focus on intelligent information management, digital customer experience management and the emergence of social business tools and practices. Smith School of Business, University of MarylandHomeDisclaimer Consistency: the Key to Successful IMCDecember 2nd, 2012 by Megan under Uncategorized. No Comments.The paradox of present-day marketing is that there are more media outlets than ever before, but target audiences exist in unique niches that are often difficult to identify, understand, and reach with the appropriate message to encourage action.
Quite a few… It is a much better practice for IT or the business owners of the SharePoint initiative to develop a communications and internal public relations plan for the organization so that you can steer the conversation and ultimate SharePoint roadmap in the right direction.


SharePoint Governance plays a part in nearly every item I have identified here within this methodology. Smith School of Business is an internationally recognized leader in management education and research. One of 13 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, MS, PhD, and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia. Formulating Your SharePoint Marketing and Public Relations Messages To help provide a bit of a head start on examples of SharePoint communication and PR messages that I have seen work well in the past, I have developed the graphic below to show how a message can correspond to a business need as well as a specific audience.
As SharePoint matures, Business Intelligence (BI), expanded mobile use and enterprise content management (ECM) will be ever glaring issues and opportunities that must be addressed in your communication strategy.
By keeping the pulse of the competency of your organization’s SharePoint user base you will have a more educated metric on how well certain new initiatives might fare for a designated department or set of users.


The graphic below is an example of how a phase one SharePoint’s competency model is going to be much greater in future phases. You will need to improve your training, compliance and keep pushing the SharePoint communication’s snowball up the hill. Don’t stop communicating to the users after a year when users are entrenched in SharePoint!
You must continue to get your SharePoint power users communicating internal wins as well as identifying new opportunities where SharePoint can be used to continue to empower your users. This all must be done, in a perfect world of course, while keeping pace with governance, security and compliance in your message.



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