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This Marketing Communications Checklist will guide you through a series of steps for planning and managing communications.
Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation. Create cost estimates and define what amount of financial resources is required to implement the strategy.
Choose a set of evaluation and control mediums including milestones and continuous evaluation.
Determine what makes your direct and indirect competitors dominate (or be under the leaders) in the market.
Define what features of your product will attract customers so they will decide to purchase the product.

Define what marketing message is best to communicate to the target audience so all potential buyers will be convinced of the need to purchase your product.
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It will be helpful for PR managers, marketers, salespersons and other people involved in managing sales and marketing activities in your organization.
Increase productivity of your small business or office by better organizing your employees' tasks and time.
You need to decide on expected results to be produced by the campaign; for example, product recognition increased by 30% within 6 months. Together with your advertising agency you need to develop a creative advertising message expressing the major benefit of your product and to choose major media types (newspapers, television, direct mail, journals, etc).

When the previous steps are taken and campaign timing is defined, you can pretest your advertising message before implementation.
You need to measure the impact of the ad campaign to your product; for example, you can recall tests and the sales effects of advertising before, during and after the campaign.
You need to conduct a regular market research to define what customers like to purchase your product.

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