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When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem. The categories are defined with the rounded boxes, containing logos of representative companies. Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space.
There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers. Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape. Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable. Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization. This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team. I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community. Great picture but it should be a one page website on its own with regular updates and addition (e.g.
Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category. Here is a great list of famous clothing company logos that have made the biggest impact on the clothing sector over the past 50 years.
The ultimate "glass slipper" is a strategy that fits the art together with the science of market testing.
The creative benefit of matrix marketing is its ability to quickly pinpoint the best ideas to improve market performance. The first step is to assess marketing programs and metrics to find the best opportunity to increase sales and strengthen competitive position. The second step is to pull everyone together and brainstorm every possible change that may increase sales or reduce costs: segmentation, positioning, offers, vehicles, words, pictures, or any other specific change someone thinks may help. From this list, the marketing team can then define specific test elements with two levels for each: the current "control" and a change that someone thinks will improve marketing effectiveness. These first four steps of the matrix marketing strategy require no statistics, but are the most important part of any test. The statistical power of this multivariable test strategy is concentrated within the "screening" and "refining" tests. An expert worked with the team to design a matrix to test everything with just 20 e-mail "recipes," each with a unique combination of all 18 elements. Matrix tests require at least one more recipe than the number of test elements and the number of recipes is always some multiple of four. In addition, since the matrix marketing strategy tests combinations of elements, you can also calculate interactions between elements. These test designs are based on matrix algebra, statistical probability, and more advanced mathematical concepts. The analysis is a bit more complex due to experimental error, confounding error, and the unique challenges of dynamic markets and uncontrolled variation.
This balance (or "orthogonality") also means that you can use the same sample size no matter how many variables you test. Testing all 18 of these e-mail elements using simple champion-challenger test methods would require 1,425,000 names (essentially, 18 separate tests).
Many marketers see such a large return on MxM because they never before had the creative freedom and scientific precision to pinpoint the impact of so many new ideas at once.
For example, element A ("previous responders") helps increase sales by 27 percent (it was added, along with "age," to segment the list and block known differences from the experimental error).
Based on these market results, the best e-mail will increase sales 73 percent over the control (without including the sales increase from "previous responders").
Overall, sales increased with the new page design, table of contents, 800-number, and special discount. If all new ideas had been implemented after a typical "package" test, they would have seen an 11 percent increase in sales - not bad, but a big difference from the 73 percent gain they achieved by implementing the six helpful and avoiding the four harmful elements.
Matrix marketing gives you the freedom to simultaneously test dozens of innovative ideas, zero in on the specific tactics and elements that increase sales, and rapidly implement proven changes.
The formulation of mathematically-expressed variables to simulate a business decision environment. An interview in which a respondent is recruited and given the product to use in a product test. The 2016 Canadian Pharma Market Research Conference will be held on June 22-23 at the Hyatt Regency Toronto in Toronto.
The American Marketing Association will hold its annual Advanced Research Techniques (ART) forum on June 26-29 at the Westin Copley Place in Boston. Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. By employing interactive software, conjoint analysis increases the effectiveness of computer-based interviewing.
Effective packaging is an essential part of product marketing, and consumer research is needed to determine the most effective packaging. Facebook, Twitter, LinkedIn, Yelp, Tumblr, Pinterest, blogs, news sites, comments on blogs and news sites—how can we possibly keep track of everything?
Marketing Matters, a strategic integrated public relations, marketing and advertising agency specializing in consumer electronics and luxury goods, has been named the agency of record for AudioXperts, a new luxury audio brand. As part of the partnership, Marketing Matters will work with the executive team at AudioXperts to develop a strategic brand launch plan incorporating a range of marketing and public relations activities targeting B2B and consumer audiences.
With over 100 years of combined expertise and passion, the team at AudioXperts provides consumers with products that exceed expectations by bringing products to market that incorporate the best audio components with distinctive, decor-friendly designs.
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. Reach out to the author: contact and available social following information is listed in the top-right of all news releases.


For the first time in several years, the real estate market has seen an increase in home sales over the summer as well as real estate value.
Real estate blogging is one of the top ways to get more listings, but most real estate agents do not know the secret to turning their blog into a traffic machine. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer.
Branding: FreeTrade Ireland is a unique public service allowing you to pass on and pick-up items free of charge. Branding: With the opening the redeveloped Milk Market as an all-weather, all year round market space,accommodating major markets and a new Food Pavilion and events, Loman Cusack were commissioned to develop a brand that would reflect the past and embrace the present updated new look market. Web Design: Based on the branding, the new look creates a confident online presence with a clean intuitive interface. Founded in 2006, Pulse 2.0 is a leading technology news website that covers startups, big tech, mobile tech, and gadgets. This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications.
Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows.
For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises.
I chose logos over a list of names because I felt it was a better reflection of their respective differentiation. Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry. This task is particularly difficult when the lines are being blurred with new innovation (Eg. This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need. I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns. While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket. So, given these buckets, we ourselves would find it almost impossible to pick one to sit in. I can imagine that took quite a bit of effort to get the logos arranged correctly Well done! I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years! This article discusses market testing, including the matrix marketing strategy and a case study.
Initially, either ignored or over-worked, testing was often perceived as too simple or unglamorous to be worth the attention of high-level managers. A new, streamlined approach has given marketers a clear strategy to harness creativity and identify new opportunities for growth.
It combines creative freedom and scientific discipline to help marketers brainstorm new ideas, identify a solid list of variables that may impact sales, run a fast multivariable market test, quantify the precise impact of each test element, and rapidly implement changes proven to increase profitability.
For every test element, you must ask: "What can we learn from this?" and "Is the change bold enough to stretch our market knowledge?" Matrix marketing should leverage the marketing team's skills and experience while pushing them beyond their comfort zone.
Screening tests quantify the impact of lots of variables at once, while refining tests zero in on the best possible settings for the few important elements.
A marketing vice president wanted to increase the effectiveness of her e-mail marketing programs - increase open rate, click-through, and sales, plus reduce unsubscribes.
Though the statistical basis of these test designs gets complicated, the concept is fairly straightforward. For example, marketers can test 15 variables with 16 recipes, 16-19 variables with only 20 test recipes, up to 23 variables with 24 recipes, and so on. For example, one test showed that a free gift and 15 percent discount each increased sales, but both together were no better than the discount alone.
2, the e-mail will be sent to a different segment and eight other elements must be changed from recipe No. However, in simple terms, the reason this type of test design is so efficient is the perfect balance of the + and - levels. Yet the basics remain the same - with a solid group of elements, good test design, and careful supervision, a well-run test should give fast, clear, cause-and-effect results. So instead of finding one or two changes to increase sales, they discover five or 10 all at once. Test results, analyzed in real time over hours and days, showed the precise impact of each element on its own and interactions among elements. On the left is the list of all "new ideas," showing their impact from largest (A) to smallest (Q). This means that previous responders bought 27 percent more product on average than non-previous responders.
Many of these important elements - formats, graphics, content, and offers - were also confirmed and implemented on the Web site.
In this case, copy message (K) and copy length (L) produced an important two-way interaction. A refining matrix follows the same principles as screening, but is designed to better clarify interactions and also test new combinations of significant elements. The answer is not to restrict new ideas, but to test and quantify the impact of everything you want to try. The power of matrix marketing is no fairy tale, but a way to quickly transform simple ideas into genuine success in the marketplace. For example, a model could be formulated using demographics and a company's financial data to select new markets that have the same combination of factors that are present in currently successful markets. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace. The results have helped businesses to better understand the marketplace with accurate data. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. The AudioXperts Team brings over 100 years of combined expertise and passion in order to provide consumers with products that exceed expectations. Real estate agents are forced to take up new ways of marketing themselves to attract potential buyers. Go here to find out the secret to getting insane qualified traffic to your real estate blog.


Over 90% of real estate agents prefer to operate on Facebook and commonly share picture listings of new homes available on the market. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. The Department of the Environment, Community and Local Government commissioned Loman Cusack Design to develop a brand that would be individual in look and also adaptable across all media. However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation. Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs. Two products; WebManager which is core website, and BlueConic, which does online customer engagement.
Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management. One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses.
Also, with only basic tools and minimal education in the testing process, many marketers had a superficial understanding of how real-world tests should be designed and managed. In addition, advanced statistical techniques - first introduced nearly 50 years ago - have recently been refined, offering managers the freedom to test dozens of elements all at once as fast as most companies test one new idea alone. This new approach, often called matrix marketing (MxM), helps marketers pinpoint ways to rapidly increase sales through direct mail, catalog, retail, advertising, e-mail, and Internet channels.
Marketers can test a multitude of creative, offer, list, and product elements all in one market test. This screen-refine test cycle lets you cast a wide net to search for new opportunities, then quickly optimize and implement the best changes to increase sales and reduce costs.
Testing HTML e-mails, she also hoped to find creative elements that could be confirmed and implemented on the company Web site.
Every recipe gives information about every test element, so sample size is not affected by the number of test elements or recipes.
Another test showed that a sticker on the letter had a much larger impact combined with a low product price than with a high price.
Each other recipe has about half the elements like the control and half with the new setting.
Matrix marketing provides all the real-world data you need to prove what sells, but with a manageable number of names and test recipes.
On the right, the bar shows the size of each effect - as a percentage change in sales produced by switching from the minus to the plus level - and whether the "new idea" was better (helps) or worse (hurts) than the control. Then for K ("copy - informative"), the "new idea" actually reduced sales by 21 percent versus the control of "more direct sell"; people who received the e-mails with informative copy bought 21 percent less product, on average, than those who received the direct-sell copy.
Some new ideas hurt sales: more informative copy, a creative subject, longer copy, and sidebar graphics all reduced sales, so the team kept these at the control level. Though overall, the direct-sell message and short copy increased sales, the long copy was actually slightly better when the more informative message was used. Within the matrix marketing strategy, you can use a wide range of multivariable test designs depending on your interests - whether testing a multitude of new ideas quickly, or refining a few important elements to optimize performance. Focus groups, mall intercept interviewing and test market auditing are three effective tools, and researchers have developed others to determine shelf impact.
Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine.
By incorporating the finest materials and applying the latest technologies, in sophisticated, flexible and intuitive designs, AudioXperts ensures an extraordinary user experience and unparalleled pride of ownership. However, 75% of agents have yet to create video content with an additional 55% not operating a Facebook Business Page for their company. New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published. Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs. The diagram is missing an important disruptive technology – Customer State Marketing.
They can test three or 33 variables with the same sample size just as fast as a test of one new creative against the "control." In addition, results show exactly why a new creative worked - ranking the elements from best to worst, pinpointing the root cause of good results, and giving in-depth information about the impact of each element on its own and in combination with others.
After interpreting and implementing results - building market wisdom along with profit - the team can move on to the next opportunity. Her team brainstormed 95 ideas, then zeroed in on 18 elements to test - all at once, in one drop, with 150,000 names (Figure 2).
In fact, if a simple "champion-challenger" test with two e-mail versions requires at least 150,000 names (for statistical precision), then with those same 150,000 names you can test up to 39 different variables all at once. This did not alter their final decisions, but did provide information about the relationship between copy content and length. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. Home buyers desire active and tech savvy real estate agents that will communicate and engage them. The below infographic outlines additional trends of real estate marketing statistics, helping to gear your marketing strategy for the future.
For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity. For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed. With this perfect balance, you can calculate the effect of each test element independently of everything else you change. For aspiring agents, the following series of current real estate company names will encourage you to brand your own name. Understanding how channels affect one another and impact a campaign overall is key in maximizing resources to ensure positive ROI.
These companies are exist throughout the United States, managing to remain operable through the good times and bad.
No matter how large or small the effect of all other variables, the impact of element A comes out the same.




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