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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. First Apex International firms offer strategies of marketing consulting services with business growth.
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The Cambridge Strategy Group has outlined a three-stage strategy for expanding its services and operations. Start your own business plan »Your business plan can look as polished and professional as this sample plan.
S&A leadership team can effectively accelerate your progress towards developing and implementing a long-term business growth strategy. In developing a marketing plan, S&A’s marketing consultants help you understand the needs and desires of your customer, select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware and ensure product or service delivery. A surprising number of great ideas come asunder when stringent number crunching and market analysis is executed. Our services are tailored specifically to the unique needs of small and emerging businesses and focus on practical, short-term actions that can improve overall business execution.
Successful implementation will realize the financial projections discussed above.OBJECTIVESThe Cambridge Strategy Group is positioning itself for steady, sustainable growth. With 500 complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success.
Most often in the pursuit of profits, companies deter from the path of strategic thinking and realignment of goals as required. Apply processes and systems that leading business schools around the world have identified as the best. Once we secure our first client successes, we will expand to other regions where we already have a consulting presence, such as Phoenix, AZ and Chicago, IL.
Forming long-term, strategic partnerships with Venture Capital firms in the Triangle Area of North Carolina will further the mission of CSG by filling the sales pipeline with targeted small businesses. At S&A, following constituents give a holistic approach to strategic marketing and business management consulting. The strategic business process is intervened among the employees, customers, vendors, operations, technology etc.
For this forecast to become a reality, it will require either: (a) additional consultants to join the firm or (b) some members of CSG to work full-time on group activities. CSG strives to achieve 100% client satisfaction in all projects undertaken; consequently, a significant percentage of clients and projects will be generated from existing clientele. CSG also participates in the North Carolina chapter of the Council for Entrepreneurial Development.Weaknesses a€“ Currently, the founders of CSG all have full-time positions in consulting, business development or marketing strategy. Before we can begin with this stage of pricing, we will need more experienced finance and accounting skills to determine proper equity stakes that should be requested, etc. The revenue figure in year 2003 represents less than five person-years of consulting work and could easily be exceeded by a larger, fully-committed team.


Main strategies which bring about lasting results to a business are strategizing its organization, operations and technology.
CSG also does not have extensive skills in accounting and intends to find a lead accountant to either work on staff or as an outsourced contractor to provide services. Others supply the tools you require playback, it can function as a expense cost-free video player. Our firms that help clients achieve enduring, demand-driven growth through brand building, marketing and innovation. For small and emerging businesses looking for opportunities to increase their chance at success, CSG offers a set of services designed to improve overall business execution. Market research reports for Engineering, Accounting, Research, Management, And Related Services industry. Successful businesses have extensive knowledge about their customers and their competitors. A strategy by definition is a long term plan of action to achieve desired business goals and objectives.
Its weaknesses are addressable and will be improved over time.Strengths a€“ The founders of the Cambridge Strategy Group have a broad background in marketing and communications that can easily be leveraged by a number of small business companies. CSG will determine the standard pricing structure for each deliverable based on hourly estimates and fees.
The financial sales forecasting tool is very intuitive and makes writing a business plan more fun. Acquiring accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a strategic marketing plan. The founders combine the training and knowledge gained at large firms such as IBM, EMC, and SunAmerica with small business work experience at a number of technica and consulting firms.
As we move into the Long-term Income Forecast we assume that we have started working on more substantial projects identified by both Venture Capital firms and their sponsored companies.The 20 projects averaging 200 hours each listed in 2002 represents approximately two person-years of work. Accurate market assessment and development of an effective marketing plan is critical to the success of both new and existing businesses. However, additional time must be included for finding new clients and building Venture Capitalist relationships. New clients will be sought when Group resources are available to provide the highest level of consulting service. Our consultants help clients to envision and plan transformation, enhance competitiveness and respond to new business opportunities and challenges. By combining CSG's strategy and objectives with our milestones and execution schedule, the financials discussed above will be realized. In order to create and maintain support for our client's stock, FAI effectively targets both of these markets.
The Marketing Mix defined below explains the value that we will bring to our clients as well as the channels, communication, and costs that will be associated with our services. Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses.


Nexus of Marketing that need to be managed to ensure the best product launch outcome possible. Once we have helped our first few clients, we will then explore relationships with local newspapers.
Marketing strategy and consulting services lead to transformational marketing strategies for brands, products and services, as well as increased sales and profits. With a shortage of available talent plus the typical budget pressure usually associated with small businesses, our services provide a cost-effective alternative to obtaining highly-skilled marketing and strategy resources.The Cambridge Strategy Group will position itself as the leading marketing and management consulting firm focusing exclusively on small businesses. An established Venture Capital relationship will also open up new resources to CSG, materially impacting operations and service offering.
By using the latest technology to communicate among consultants and work together on projects, CSG will be able to minimize its costs and fees charged to its customers. The revenue potential of CSG is gated solely by the founders need to provide a constant income while filling the pipeline of the firm. We add value to a client by rendering effective solutions to its operations and technology.
The Cambridge Strategy Group provides much needed skills and experience to small business founders to help their businesses start moving in the right direction.
Adopt proven, advanced marketing science appropriate, and relevant, to your target markets. We have been conservative in our estimates of expenses, project size, project number, and income:The short-term 2001 Income Forecast expects the Cambridge Strategy Group to complete a total of four client projects, averaging 50 hours each during 2001.
The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. To simplify billing to clients, the Cambridge Strategy Group will work on a fixed pricing structure.
Nowadays there seems little point investing heavily in extra head-count and the infrastructure associated with Marketing Management. One must understand the need to timely evaluate the goals in accordance with the business environment and rectify the strategies adopted. We will use a number of relationships to promote the Cambridge Strategy Group.Through participation in the North Carolina Chapter of the Council for Entrepreneurial Development, we will make contacts with key Venture Capitalists, small business founders, and small businesses resources in the area. MILESTONES AND SCHEDULEThe milestones and schedule outlined below combine Cambridge Strategy Group's corporate strategy and execution plan.
The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.



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