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A marketing agreement is a contract signed between two or more parties with reference to marketing services, where one party takes the responsibility of marketing a particular product or service in a particular territory. The marketing agreement, besides mentioning details of the marketing process and theĀ deliverable, must also include the compensation details of how will the marketing firm be paid.
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This Agreement contains the entire agreement among the parties with respect to the subject matter hereof.

IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the date set forth above. An advertising marketing agreement is a legal contract between two parties to specify the prices of products, where the client company ensures that its products are pitched, distributed, and adequately marketed to create a strong profit indicator. All the necessary terms and conditions guiding the document must be carefully mentioned, read and understood by all the parties concerned. In order to promote those products, the company needs to take responsibility of advertising, public relations, interacting with the press and holding product launches and press conferences, buying media for ad space, sales promotion etc. These payments may be paid monthly or as a lump sum amount either according to industry rates or more if the client is a big company. The document should include some of the inevitable clauses of an advertising marketing agreement like confidentiality provisions, name of all the parties to the contract, terms and conditions, payments to be made, products to be marketed, method of termination and renewal of contract and so on.

The duration of the marketing agreement must also be mentioned, usually it is one-two years, after which the agreement can be extended or the contract wil be given to another firm who will take responsibility of marketing the products and services. These must be worded in a clear and unambiguous manner so that the contract is transparent and lucid to all concerned.

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