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As I mentioned in last weeks blog post, if you do something the same way more than once then you can document that process and it becomes a system in your business.  Having documented small business systems will add value to your business and help to streamline workflow and allow your team members to know exactly what is expected of them. Procedure – A procedure states the process an employee must follow step by step to complete a part of their role.
Checklist – A checklist is used to capture information quickly and to guide a process to be followed. When launching a marketing campaign, business leaders should have one key factor in mind: audience. When it came to laptops, desktops and tablets, each generation seemed to be on the same page.
The content sharing category included which types of platforms consumer were most likely to share on and what types of content they wanted to share. The study findings make some key things clear, laptops and desktops are high-reaching platforms, younger audiences spend less time on consumption and Facebook is a prime time portal for multi-generational contact. Generation X: (Birth dates ranging from 1960s to the early 1980s) This generation hits a real sweet spot for marketers.
Baby Boomers: (People born during the demographic post–World War II baby boom approximately between the years 1946 and 1964) Baby Boomers are willing to take the time to view your materials. Procedures generally depict operational aspects of a company.  They can include both words and images to detail the process in the simplest way possible.


An example would be a leave policy which states the type and amount of leave your employees are entitled to.  A policy is often accompanied by a form. The thing to do is to create a master list and then break all the possible systems you can think of into different areas that make sense for your business. Whether by slight variations in platforms or major shifts in content material: marketing is not one-size-fits-all. Laptops produced the highest interaction rates with all three generations, desktops were close behind and tablets fell to an obvious last place. Young enough to be internet-fluent but old enough to still check their physical mailboxes, the key to this demographic is time-sensitivity.
Survey participants spanned in ages, from Baby Boomers to Generation Xers, all the way down to millennials.
For types of visuals, content images were the most shared material, however memes were popular with millennials and Generation Xers, whereas videos took the second slot for Baby Boomers. Marketing heads should create a strong online presence if millennials make up their target audience. The research sent out to determine in what way and on what platforms and each age bracket interacts with.
Only 5 percent of baby boomers used these handheld devices to view content, while nearly 30 percent of millennials did.


Make all of your information mobile-friendly and cater to their tendencies towards brand loyalty. Instead of throwing out targeted bursts of marketing, give these consumers some substantial information. Of the three generations, baby boomers were responsible for spending the most time digesting marketing content. Remember, images and videos are their content of choice, Facebook takes the cake in the social media department and desktops are their medium. Generation Xers are a demographic raking in the dough and they are willing to spend it, according to Small Biz Technology. SBT echoed these notions, noting that this generation’s primary interest lies in what your business stands for. SBT suggested working to convince this demographic of your brand values in order to win their business.



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Comments to «Marketing help for small business 365»

  1. 28.10.2013 at 13:50:52

    Dina writes:
    We often think content material, inbound, or bust.??The advertising and will feed your marketing and.
  2. 28.10.2013 at 15:51:30

    BAKINEC_777 writes:
    Empower Subsequent Appears like applications in Adobe Creative Cloud.