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Janitorial services are often considered a recession-proof business because everyone needs a little help keeping their commercial buildings clean. The first stop on your marketing journey looks at how you are different than other janitorial providers in your community. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer.
Our layout templates are easy and ready-to-use, you just need to change title and company logo. How to Bid for Government Janitorial Contracts by Nancy Wagner Give details about the services you plan to provide as part of your bid. The only problem is that as times start to get worse, lots of people enter this industry because it’s pretty easy to vacuum a carpet or wipe of a counter. The best way to set yourself apart from your competition isn’t to talk negatively about them, but to instead show how your skills are better and more diverse.
Teach seminars within your community about how to improve their own janitorial needs and you’ll develop more of that reputation as the community expert in this industry. Make sure you’re writing a blog about the janitorial industry that provides people with additional value. Offer discounts based on referrals, contract lengths, or other factors that your customers may find attractive. Volunteer in the community in some way, even if that means you’re providing janitorial services for free sometimes. Leave promotional materials at any business that will allow you to do so, but take this marketing step within reason. Sponsoring youth sports teams is a fantastic marketing investment because not only will the kids get to benefit, but their jerseys will bear your logo and branding on it.
Always follow-up and talk about how you’d like to get your bid placed when there is a prospect that needs some janitorial work done. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. All graphics, photo, typefaces, and colors used are designed by highly skilled graphic designers.


This will not only let you show off just how good your janitorial skills happen to be, but you’ll also get to pull people in to build relationships and have a good time.
People don’t generally hire out janitors for their homes, but they do like to save time and money. The nature of the janitorial industry is such that it is easy to switch from one provider to another without much guilt at all.
A good name locally is the best marketing a janitorial professional can have and when people can see the results of your work consistently, they’ll want to send janitorial business your way when they might have some.
If their business card board, for example, is back in the employee hallway and not accessible to customers, then you’re pretty much just wasting your marketing products.
This walkable marketing will help form relationships with the parents of the teams that you sponsor, and the best part is that team sponsorships are usually only a couple hundred bucks or so in the average community. When you use environmentally friendly disinfectants, tools, and other cleaning agents, your work can help a business get credits as they achieve LEED certification. Don’t badger the prospect with calls every day, but do keep in touch so that you can make sure your bid gets the attention that it deserves.
We are constantly attempt to generate new and fresh idea for our template designs and layout. Use this time to give demonstrations of your skills to show why you’re better than any other provider. Provide that for people for free and you’ll be the first call on the list when a professional janitor is required. Put yourself out on the social media landscape and offer exclusive discounts on work that comes from this engaging online medium.
It’s about establishing a particular brand identity that will help businesses recognize you first when they have a janitorial need in their building. By providing more value throughout the life of a contract and working to establish a good relationship with your customers, you’ll create long term success with your marketing efforts. Get on the bidding list, form a relationship with that business, and you’ll be able to take over their contract sooner rather than later. Even just write about the difference between a microfiber cloth and a regular cloth and you’ll help people.


This way you’ll make sure each new contract has a positive beginning and that can prevent contracts from prematurely ending. You must provide a North American Industry Classification System code, also known as a NAICS code, on the paperwork, so use 561720, the code for janitorial services. Once you become a certified SAM business, federal government entities can use the NAICS code as well as size, location and experience to identify and request suitable janitorial services to bid.
Companies, such as contractors that need janitorial services, can search SAM as well, giving you even more opportunities to bid.
You can also go to FedBizOpps at FBO.gov to find federal contracting opportunities for janitorial services that pay more than $25,000. Also, sign up for the GSA Program, a federal program geared to help service companies, such as janitorial companies, get on an approved vendor program. Then, when a federal entity needs janitorial services, it can review the list to find a suitable janitorial service to set up a contract.
Consider partnering with larger businesses or those that are minority, veteran or woman-owned, since you can then bid on janitorial contracts open only to these companies. Fill in the sections to show how your janitorial service beats out the competition in terms of experience and willingness to provide all services sought in the Request for Proposal documents provided by the governing agency.
Explain the experience of both yourself as the business owner and your staff in providing specific types of janitorial services. Return the bid before the deadline, and check back with the agency requesting the bids to find out the results. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops.



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