Marketing ideas for manufacturing business,vine marketing ideas ever,marketing blog 2015 - Reviews

I have always seen Reel Club under Wildfire when I would go out to eat at Oakbrook Center, but I never went in until last week when a friend suggested we go there for lunch. I was tempted to get the lobster roll as well, but I opted for sushi since seafood is one of Reel Club’s specialties. Between our meals and the delicious pop-overs that were brought to our table before we had even ordered, it was safe to say we had very little room for dessert.
Our server was very attentive with refills of water, iced tea, and the previously mentioned delightful popovers as well as informative about the happy hour and weekend brunch the restaurant offers on Sundays from 11 am. Reel Club partners with the Shedd Aquarium to ensure sustainably harvested seafood is served, but this does not compromise the taste or the freshness of each meal. I am such an advocate of the River North neighborhood when it comes to restaurants and bars. However, I understand oysters are an acquired taste and not everyone is going to be excited about these flavorful and almost buttery appetizers. I also tried caviar for the first time at GT, and I can now add that to the list of my favorite seafood. The decor of the restaurant is cool and modern with a basic black and white color palette with touches of wood and netting, which seemed reminiscent of a fishing boat.
We were sad to find out one of our go-to diners in Westmont closed, but Intern Amy has the scoop on the tasty place that replaced it.
If you liked Moondance before, you will be happy to know the food is still as good as ever. If you are debating where to grab breakfast any day of the week, make sure to check out this new and improved hotspot conveniently located in the James Crossing Shopping Center on the corner of Ogden Avenue and Route 83. So you have a MojoBistro mobile app, and you have a Twitter account, what do you do next to promote your restaurant? Whether you have a dedicated social media team member or not, here are some tasty tweets to schedule on a periodic basis to keep your fans engaged with your restaurant via your mobile app.
Place your order at the counter and the very attentive wait staff brings your order out to the table.
Which brings me to the bakery, after your meal, even if you don’t need groceries, I highly encourage you to walk around the store.
Although this is an extremely popular place for lunch or dinner, make sure to keep it in mind when thinking of places to grab a drink after work or on the weekends.
If you really love it, make sure to join the Cellar Club where you will get monthly tastings and your choice of three favorite wines to bring home.
Although most commonly known for the vast selection of local and global craft beer, Old Town Pour House Oak Brook offers delicious meal options for both lunch and dinner. The downtown atmosphere is a low key yet classy place to lunch and is easily converted to a swanky bar on nights and weekends, and the Oak Brook location is more of the same. Brian Pautsch wouldn't turn down a trip to Mama Maria’s Taco and Tequila Bar in Orland Park, Illinois!
Chris Pautsch is a foodie with a taste for the fine dining at Perry’s Steakhouse and Grill at Oakbrook Center. Keith Franklin has a taste for the Meed, a honey wine, at Ethiopian Diamond, or the margaritas could pull him in the direction of a Mago Grill and Cantina. Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app.
The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish them.
Overall, the goals of your company should be thoroughly reviewed before making your decision.
Do you have additional questions about the benefits of either a mobile app or a responsive website? MojoBistro mobile apps are exclusive to the restaurant industry and offer proactive restaurant owners the chance to engage with customers from the comfort of their own mobile phones.
Stop by our booth this weekend at the 2014 NRA show to get a full tour of our app offerings, including ordering, from one of our mobile app experts.
2014 is quickly approaching and with it comes a new set of resolutions for a better, brighter year. Start off the new year with these mobile apps on your phone and sticking to your resolutions will be a piece of cake!
Ray Pun, Strategic Marketing Manager at Adobe, recently sat down with Small Business Trends to discuss his insights into Adobe's recently released Digital Index 2013 online shopping data for Cyber Monday. For more from Ray Pun, make sure to check out Brent Leary's interview for Small Business Trends. A neighborhood staple located in the heart of downtown Arlington Heights, Uptown Cafe has been serving up delicious breakfast and lunch items for years. Stepping through the doors is like walking back in time with the memories of meals past and the friendly greetings from the owners.
MojoBistro has the rundown on what is sure to be trending in the restaurant industry starting in 2014. Ice Cream Sandwiches: As food trucks and pop-up restaurants continue to grow in popularity, these portable desserts are about to get the same treatment as the cronut of yesteryear.
Seafood: Sea-to-table will introduce far out fish dishes including octopus and monkfish liver. Infused Ice: Bars and restaurants are enhancing the flavor in their drinks with infused cubes of ice. This Thanksgiving was a record breaker for mobile app usage with an upswing in use of 68% over last year.
One of the first things you may notice when you are seated is the removable table center and controls on the side of the table. Each menu item is accompanied with a large selection of banchan—traditional Korean side dishes. The restaurant does not look like much from the outside, but enter through the doors and you are greeted with warm wood accents, vibrant colors and a welcoming atmosphere. If you are looking to try something new, I would definitely recommend you make the trip out to Woo Lae Oak. At MojoBistro, we have put together our top marketing tips to help you attract customers during the holiday season. For more tips and inspiration for your restaurant, make sure to check out the MojoBistro Blog! Located in the Ritz-Carlton, deca offers an unparalleled Thanksgiving day brunch and dinner. Spend your Thanksgiving meal at the luxurious Palmer House Hilton with seating options available in the dining room or mezzanine, overlooking the hotel’s historic lobby. Offering the largest selection of menu items out of all the restaurants on the list, ZED451 has got your family covered. Gourmet dining at a reasonable price meets the holidays at Red Door’s Thanksgivukkah feast. Industrial Marketing TodayPractical insights and actionable marketing advice for manufacturers, distributors and engineering companies. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date. The irony is that engineers are hungry for information, but industrial marketers are struggling to provide them the right content and engage with them in a meaningful way. There are two key challenges when it comes to marketing to engineers with content – time and trust. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics.
Here’s a reality check—only 18% of those manufacturing marketers reported that their content marketing was effective in accomplishing their overall marketing objectives.
These two manufacturers are experiencing firsthand the realities of industrial buyer behavior these days. I have run across hybrid situations where the manufacturer sells custom-engineered products. Traditionally, engineering services firms have relied on referrals, professional networking and event sponsorships to grow their business.
Let’s say you’ve perfected your marketing message into a concise 30-second elevator pitch and you’ve become good at delivering it to strangers you meet at professional events. That may sound like a dumb question to ask in industrial lead generation but in reality, you would be surprised by how fundamental and serious that question is.
Let me explain with three excerpts from conversations I have had in just the past few months. I’ll answer that question by first citing study findings and then with my own experiences with manufacturing clients. The need for a robust online presence (Website and customer-centric content marketing) is driven by your customer’s behavior and not because marketing consultants are telling you to do so.
The lack of buy-in for digital marketing is a two-fold problem as I see it with my industrial clients.
15 pages packed with bite-sized, actionable digital marketing ideas to help you score more wins for both sales and marketing.
The winner of the $50 Denny Manufacturing gift certificate is…Funky Monkey Photography! If you have ever been to WPPI, you know that the trade show is fun and stock full of companies, products, and people.
Freedom Cloth – For all you studio shooters, these guys have some really great backdrops.
After Dark Education – After Dark Education gives you access to 35 top mentors where you will learn directly from your chosen mentor in various settings with hands-on-activities. Eternal Albums – These luxury albums caught my eye because of their unique cases that not only protected the albums but actually interacted with them as an artistic element. Photographer Cafe – The Photographer Cafe offers templates, design elements, and even some business and marketing materials.
Kelly Moore Bags – This was Kelly Moore Bags first year at WPPI and I hope she had great success. Don’t forget there’s just under 2? hours left to enter the “Pink Boutique Packaging Set” from Paperie Boutique and HB Photo Packaging.
MpixPro‘s cd cases and boxes were not only nice to touch and well made, but they had a lot of different sizes and they had magnet closures. All of their rolls come with an option to order a half of a roll, which makes it easy to try more than one type at a time.
However, the warm brownie topped with vanilla ice cream with a side of salted caramel on the side seemed too good to resist, and I think it goes without saying that it was!
Weather you want to share some sushi at the bar with some friends after work or plan to go out for a nice dinner, Reel Club caters to all occasions. GT Fish and Oyster has plenty of other options including king crab legs, lobster mac and cheese, mussels, and non-fish options like eggplant, duck, pork, and tenderloin. There was two different options one from California and one from Israel (we opted for the more local option for the check’s sake).
I started with a martini and then switched to a glass of wine from their extensive bottle list.


However, if you are in the area and want to stop in there is seating at the bar and a long table up front that multiple couples were sharing. Check back weekly to find other Restaurant Raves for great dining spots around the Chicago area. The basic setup is the same, but with vast improvements to the decor and all of the favorite Moondance menu items are still there (phew)! The tortilla soup was a regular favorite before, and customers were elated to see it on the Citrus menu. No problem, they have plenty of high chairs, booster seats, coloring menus, and crayons to keep them satisfied while they wait for the food.
And for social media measuring benefits, use bitly to make a custom link to your app download so you can track how many people click through your tweet to get your restaurant's mobile app. Standard Market in Westmont is your one-stop-shop for a quality meal and groceries in the Western suburbs. Along with all of the other menu items you can taste the freshness from start to finish of each ingredient.
While you wait you have your choice of water infused by fruits and vegetables such as raspberries and cucumbers. The produce section is the equivalent of the world’s best farmers market and just around the corner is the bakery with cakes, tarts, and cookies galore. The wine shop, located at the back of the store complete with patio seating, is a great place to unwind and taste some wine paired with cheeses from all over the world. A new location with the same great food and wide variety of beer is now open at Oakbrook Center. The outdoor patio at the Oak Brook Pour House features two fireplaces perfect for a cozy yet posh night out with a new flame or old friends. Keith also says he wouldn't turn down a trip to Florence, Italy for some authentic Italian food. Dan prefers places that keep the kids entertained as well as fed so he says Dave and Buster’s is the best place ever to go with his kids.
This is a great selection for the Chicago sports fan dad who appreciates a good steak and a cold brew. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods.
User Engagement: Mobile apps can significantly increase your user engagement and keep your company relevant by taking advantage of some unique characteristics like social, interactivity, real-time, and geo-location. Single Website and URL: This option covers all devices as content is adjusted based on the device and screen size.
SEO: More efficient and can be easier as you do not need to create separate content for a mobile website. Cost: The cost of a responsive site is usually quite a bit less than a customized mobile app, and there is no extra maintenance required.
The technology that best provides the functionality you need and the convenience for the customer should tip the scales in the direction you need to go. Come visit us at booth #6070 within the Technology Pavilion to check out our new features including in-app and online ordering. Our full suite of app features includes reservation system integration, push notifications, coupons, social media, events, photo galleries, menus, locations, and new this year, in-app ordering! Customers are granted access to your full carry-out or delivery menu within the custom-branded app, they select a time for pick-up or delivery, they can choose to enter their payment info or pay at pick up, and then, you receive a notification of the order on your custom MojoBistro iPad to accept or deny the order. A custom-branded mobile app from MojoBistro builds a connection with your customer that goes above and beyond food and atmosphere.
To make it a bit easier to stick to this year’s resolutions, here are some apps that will help you develop better habits, stay sharp, keep up to date and be more effective in your activities. Manilla: Stick to your budget this year with Manilla, a website and app that stores your bills in one place, sends you reminders when they are due and files them for you. The statistics, collected by Adobe, back up claims that we are now living in a mobile age, with a record 18.3 percent of sales originating from mobile devices, an increase of 80 percent over last year. If you are a regular, you can bet that the owner Georgia will be greeting you by name and with a warm hug. The wait staff are super friendly and the owners are constantly walking around, visiting with customers and helping with orders when things get busy. 2014 is set to continue blurring the lines of hospitality, as vegetables are incorporated into desserts and ice cream sandwiches get the gourmet treatment. Follow in the well-received footsteps of the ramen burger or dessert pizza with your own concoction.
Look for local eateries to begin implementing a more multipurpose design with fine dining on one side and a more casual atmosphere on the other.
From small geographic regions to a single city focus, specialized ethnic cuisine is becoming very specific. These entertaining presentations are sure to delight customers and translate to an increase in sales. In addition to dining on delicious turkey, catching up with the family and cheering on their favorite football team, mobile device users logged 1.3 billion app sessions over the Thanksgiving weekend. Stop in to Woo Lae Oak out in Northwest Suburban Rolling Meadows for a taste of authentic Korean delights.
Take a trip out to the Northwest Suburb of Rolling Meadows for a bit of authentic, traditional Korean dining. Once removed, the center of the table transforms into a grill that allows your food to be cooked right in front of you. Wait staff dressed to the nines in slacks and crisp dress shirts bustle throughout the restaurant, visiting with guests and answering questions regarding the menu.
As the holiday season moves through December and into January, the desire for dining out and entertaining increases as customers are looking to celebrate out and about with their family and friends. Go traditional with brined and roasted turkey, sauteed green beans and cranberry chutney or try something out of the ordinary with seafood gumbo and sushi and sashimi prepared to order.
An expansive spread starts with autumn greens and Belvedere cheeses before moving on to entrees of smoked lake trout and maple honey molasses-roasted turkey.
Pumpkin raviolo, wild boar terrine, fame consomme and turkey roulade all promise a savory take on your Thanksgiving staples. Oven-roasted turkey, pineapple glazed ham and traditional sides such as stuffing, brown-sugar glazed sweet potatoes and green bean casserole are sure to please even the pickiest of eaters. You can be sure that everyone can find something to enjoy with their bountiful Thanksgiving buffet. Dine on everything from roasted turkey breast and brussel sprouts with lamb bacon to noodle kugel and latkes. Marketing people at these companies need to work with in-house Subject Matter Experts (SMEs) for creating content that their target audience will find helpful and is technically accurate. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. This of course makes sense because 53% of engineers and industrial professionals spend 6 hours or more per week on the Internet for work-related purposes. Here’s what they said based on the responses from their audience – “Content marketing has become so powerful in the marketing industry that only 3% of marketers say they are going to reduce their spending in this category. They both inquired about using manufacturing content marketing to help their sales efforts.
Buyers are in self-serve self-select mode and remain mainly invisible for a large portion of the buy cycle.
The biggest difference is that you are selling an intangible concept as versus a physical product. These are not standard off the shelf widgets but require significant amount of engineering consulting upfront before producing the final product. Referral business is great but they are usually few and far between for a dependable growth strategy.
It is a fact that today more manufacturers are using content marketing for increasing awareness (branding), lead generation and sales.
Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Today’s industrial buyers are in self-serve and self-select mode, making them virtually invisible and hard to reach.
The first issue is a mindset at the top and the second part is one of incorrect attribution.
My company, Tiecas is an industrial marketing consultancy that helps manufacturers, distributors and engineering companies generate more high quality leads at a lower cost per lead.
There seemed to be a resurgence of energy that perhaps our segment of the economy is recovering and on the rise.
Covers are made from fine silks, bound with ribbons, and the papers inside were not only fun to touch, they are all archival. The coolest thing about their backdrops is that they are wrinkle free, machine washable and BIG! Looks like they visit many major cities throughout the year and offer some great learning experiences. They have thousands of songs to choose from that will match your branding or project perfectly. While her Joy of Marketing program is not new, it is neat and I thought I’d mention it on this post because she has a few free things on her site you can enjoy.
If you’d like to stay connected to my studio for upcoming products for photographers please join the UmbraClique here. The metallic float wraps with laminate finish felt like Moo cards but looked like a metallic print without the gloss. My friend had been craving a lobster roll for a couple of days at this point, so her meal decision was easy.
Reel Club offers both table and booth seating as well as an outdoor area that is perhaps perfect to sit at on a summer afternoon for happy hour.
Their portions are small plates and perfect for sharing and trying many different dishes as opposed to just one.
A one and one sixteenth ounce of caviar was served with blinis and six different pairings that included egg white, egg yolk, pickled onion, and chives. Going out to breakfast on Saturday and Sunday is frequently the most relaxing part of my weekend.
The new restaurant looks and feels tremendously fresher and has been brightened with white walls and vibrant lime, orange, and yellow accepts on the booths, flatware, tables, and wells. This is a bowl filled with brown rice, seasonal market vegetables, and peanuts all topped with a peanut ginger glaze. Beverages choices are not limited to Coke or Pepsi products but include smoothies, juices, and a plethora of high-end wine and beer. When you are done with your meal you and every member of your party are served a small, warmed brownie or cookie from the bakery. The staff is very helpful when making a decision and eager to offer any suggestions they may have. From the truffle popcorn appetizer, to the large and in-charge pork belly grilled cheese, these items will not disappoint.


Your choice of seating varies from traditional tables and booths, to bar-style seating and spacious private dining areas. The menu variety and functionality of the space lends its atmosphere to both a family-friendly vibe as well as a nighttime hangout.
You should consider touch screen navigation, interactive features, and the incorporated use of other phone features such as GPS and cameras. However, you do still have to think about what information makes it on the mobile-sized site. However, there are companies that have invested a lot of money into solving some common business problems with a mobile app and made that platform available to the market at a lower cost than designing frameworks from scratch. You just have to find the right formula and use it correctly to turn it into something that will be successful and lasting for your business.
The final transaction goes through your restaurant’s existing point-of-sale system for your convenience. Actively build restaurant loyalty and engage your customer base by offering your restaurant virtually in your customer’s pocket. It can be easy to get started but often, after a few days, we lose track or start making excusing. Now it is easy to see exactly how much cash you have left and stick to your planned budget. With the Push.co app, you can enable real time notifications for your favorite blogs and news sites. When comparing mobile experiences, Adobe found that the average time spent in a mobile app versus on a mobile website ranged from two and a half times longer to four times longer depending on the mobile device used. Overall, Uptown Cafe is just a great option for those looking for a cost-friendly, delicious, low-key meal at a quaint neighborhood cafe.
This increase highlights a growing usage trend as mobile and mobile apps continue to gain in popularity. The chicken was tender with just a tad of heat while the brisket was the thinnest I have ever seen and cooked to perfection. Our server was amazingly helpful, patiently answered all our questions and explained the dining process. With this potential influx of customers, it is important that you make sure your restaurant is on their list of hot spots. Whether it is a Christmas-themed happy hour or a New Year’s Eve countdown, the holidays are the perfect time to celebrate. A twist on customers' favorite traditional desserts is a great way to spice up your holiday offerings.
Do not miss out on dessert which includes such sweet options as pumpkin pie, cinnamon flan and cranberry almond puffs.
Leave room for dessert, with options ranging from pumpkin chiffon and pecan pies to chocolate layer cake and New York-style cheesecake. This extends beyond content marketing for engineers; many of these industrial professionals are motivated to attend trade shows and conferences to learn about something they don’t know. That’s even more amazing when you see that 27% (10% + 17%) said that it isn’t really working.
Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.
I am honored by your visit today and I hope that you will find the content useful enough to bookmark my blog as a valuable resource for industrial marketing. Since 1987, we have focused on providing results-driven marketing to meet the unique challenges of marketing industrial products and engineering services. WPPI enrollment was up from last year and the vendors I spoke to said that big budget items were selling like hot cakes! And since Paperie Boutique is my favorite blog, I will share all of the awesome WPPI discount codes with you.
In these days where there are a thousand album companies, it was nice to see one that incorporated truly fine materials and craftsmanship.
If you are looking for some new albums and especially some new ways of uniquely presenting them, make sure you check them out. I have a killer coupon code that can be used on any of their products through the end of the month. They are even coming out with a men’s version soon which my husband is actually excited about since his bag strap is currently being held together by duct tape. Also, if you are interested in joining Cafe Joy, you should do so before the end of this month when monthly membership dues will go from $35 to $59.
They offer beautifully designed print and album boxes, some great cloth wraps to house your artwork such as canvases, standouts, and albums. I picked up a coupon for all Paperie Boutique readers that will get you a free pack of 50 business cards!
The Main Lobster Roll came on a New England style roll stuffed with fresh lobster with garlic butter drizzled on top.
I went with a party of five and we got a dozen and a half order that included every type of oyster they had from both the East and West coasts, and I still could have eaten more. So, you can imagine my disappointment when I found out one of my go-to places, Moondance Diner in Westmont, had closed. My coffee mug was never empty before I was offered a refill and the food came out hot quickly after it was ordered. The others being located on Fullerton Avenue in Lincoln Park and on Aurora Avenue in Naperville. The wait staff is accommodating, friendly and eager to offer any recommendations on food and beer. If you are stopping in during the lunch or dinner hour and are not planning on shopping, definitely take advantage of the valet parking services as parking in that area is tight.
The kids love the racing games and games that award tickets so they can pick out a toy when the family leaves. A good rule of thumb is to design for the mobile size first and add as you get to larger desktop views.
Our all-in-one iPad app ordering management system makes it simple and easy for your employees to manage to-go and delivery orders. From easy-peasy in-app reservations to no-nonsense in-app ordering, a MojoBistro app offers your diners a non-stop, 24-hour connection to your restaurant. With Lift, you can track your habit-forming activities as an added motivator to keep you going. The menu is filled with traditional breakfast favorites included loaded omelets, fluffy pancakes and over sized waffles. They are more than happy to refill any side dishes and are attentive without being intrusive. Incorporating seasonal touches and holiday decorations adds a fresh quality to the dining experience and is a great way to set the festive mood for your customers and staff. Focus on greeting and thanking your customers rather than sharing your other promotional messages. Maybe it is a free slice of peppermint pie with an order over a certain dollar amount or discounted sales of a creative seasonal menu item. From a food drive to donating a percentage of sales to a local charity, your good deed is sure to create some buzz and drum up warm feelings. From Yule logs and pumpkin cakes to eggnog cheesecake and sugar cookie milkshakes, these holiday desserts are sure to win rave reviews with your fans. The buzz around this concept is so powerful that if it doesn’t work, marketers blame themselves. Hounding them with cold calls or unwanted emails is not going to help them make a more informed decision of selecting your company as the preferred manufacturer. They offer 50% off studio samples, and I have a promo code on my blog for 60% through April. If you’ve been waiting for a good time to purchase your favorite backdrop, see my blog for a coupon code good through this month. The rolls were served with a side of garlic mayo dipping sauce along with traditional soy sauce. The oysters take a while to come to your table as they are freshly shucked in the kitchen, so I recommend ordering them when you order your drinks to get them as soon as possible.
Multiple flat screen TVs, indoors and out, make this a desirable destination to watch a good game accompanied by an even better beer. Sweet Baby Ray's is the perfect choice for the dad who loves to BBQ but wants to relax on his big day even without a special buffet. Once you have downloaded the app, you can write your own habits, draw on suggested habits from the community or even join a group of people who are working toward the same goal. Everest encourages you to take your goal and break it down into more manageable, bite-sized bits.
If you are looking for something besides your usual breakfast menu, Uptown Cafe also offers a wide range of standard diner fare including wraps, burgers and soup. This is the perfect way to make customers feel special and entice them to keep you in mind when planning their holiday celebrations. Spread the news of your fundraiser by reaching out to the local media and posting on social media. Hounding them with cold calls or unwanted spammy emails is not going to make them choose you over the competition.
It was certainly hard to resist some of the awesome products that were at the trade show, and I did come home with a few things.
Also, if you like free, I know I do, visit HERE to download a free ebook on “The Boutique Experience” and for other goodies! I would love to go back soon for their happy hour to try some of the other rolls they offer. Your delivery folks will love our in-app map systems with geo-fence to verify that the order is placed with your delivery zone. They give each kid a little gift bag that has an activity sheet – connect the dots game, etc.
The app will plot your check-ins on a calendar and highlight when it becomes a regular occurrence.
From pumpkin pancakes in the fall to the fruit festooned waffles in the spring, make sure you give them a try. But the most fun Dan says is when he makes handcuffs and tells the kids they can’t escape from him.



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