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Real estate and real estate marketing are cut-throat industries—and you need to haul butt just to stay afloat. Create a great email signature, preferably complete with a picture and a quote that will help you stick out in people’s minds. Ask people to put you in their cellphones, because the days of passing out a business card is over. Use analytics on your website and your Facebook page to see how well—or poorly—you’ve done over the last year. Develop a solid relationship with a great mortgage broker so that you can—conversely—send each other leads.
Create accounts on consumer review sites like Yelp or ActiveRain and encourage past customers to review you. Real estate marketing ideas #18: Turn your car into a mobile advertisement with wrap-style marketing. Buy tshirts with your business information on them and a slogan, and then wear them to every local event you go to. As a real estate marketing ideas: host a customer appreciation party to keep you in the forefront of their minds—and of course ask them for their referrals. Try a mixture of giveaways, quizzes, makeovers and competitions, all with a ‘love and hearts’ theme.
Team up with like-minded local businesses and market jointly using social media competitions, giveaways, in-salon raffles, leaflets and offers.
When running Facebook competitions always collect email addresses (rather than Likes) so you gain a new bank of potential clients to market to, and attract into your salon. Building your own email database is one of the most valuable salon marketing activities you can do. Email is much more targeted and effective marketing tool for delivering your salon marketing message than social media.
Email existing clients thanking them for their business and offer them a Valentine discount for the quieter days of the week. Send flowers to the 5 clients who have been visiting the salon longest or who spent the most last year. Target your existing hair and beauty clients throughout February to encourage them to introduce their partners to your salon. Create a tempting Valentine’s package they can buy for their partner and add an enticing ‘thank you’ offer for them.
Continue the passion theme with a basket of red and pink impulse buys on your reception desk. Don’t overlook the significant part of the population who may be feeling a tad left out on the 14th.
Think along the lines of pampering events, gift card offers, retail promotions – all for singles only and throughout the month of February. Throughout February hand out romance-themed card to your clients and ask them to give the card to “someone you love”.

The cards offer a salon discount to new clients and reward the loyal client – so just the same as your usual ‘Recommend a Friend’ offer, but with a sweeter approach. This will give you plenty of marketing opportunities to promote the fundraising events in salon, on your website and social media, in the local press and your e-newsletter.
If you want to make it into the local papers then think about making your story newsworthy – here’s how to write a salon press release and tips on making your story interesting for journalists. Download your step-by-step e-Guide to running a Father’s Day Facebook contest PLUS professionally designed Father’s Day Facebook graphics and client-friendly quotes for your posts.
Join our blog newsletter…Get our salon marketing newsletter delivered direct to your inbox for FREE! It should also have all methods of communications, including links to your social profiles. Instead, ask them to put you in their cellphone where you’ll be ready at hand should they have a question.
They will have a regular reminder of you, which will keep you in the forefront of their brains should one of their friends be in the market. If your SEO is somewhat lackluster but you don’t have the time to put the effort into SEO then use the SEO shortcut, PPC. This way if you meet somebody and ask for their information you have something handy for them to write it on. These reviews could be the deal-sealer for potential customers deciding which agent to sign with.
Families with little kids in sports are extremely social and by attending games you can get yourself into a whole new market—of young families upgrading to a larger home. Video has never been easier now that all of us have powerful cameras in our pocket that we religiously bring everywhere with us. Try to find one that isn’t aligned with any other agent and has tons of people involved in the charity and its events. The only hard thing about this one is keeping your ear to the ground to find out who is retiring and leaving. Local newspapers are pushed to reduce their staff costs and boost their ad revenue, so meet them in the middle with a community column, home-renovation advice or the like.
Florists, card shops, cake retailers, photographers, restaurants and jewellers – they all make great Valentine marketing partners for a hair or beauty salon. You may need professional help to set up the email collection system, but the results are well worth it. If you work out how much each one has spent with your hair or beauty business over the years you’ll realise it’s the least they deserve.
Think service upgrade for this salon offer rather than discounts – they’re already loyal clients.
But just think what it would cost for a billboard that size in town to showcase your retail and advertise your February promotions.
Let’s face it, there’s nothing like some serious retail therapy and a glass of fizz to lift the Valentine spirits.

Put a Valentine’s Day spin on your usual ‘Recommend a Friend’ marketing and drum up some new business. But keep marketing to your hair and beauty clients throughout February to make the most of Cupid. This could be downsizing for seniors, condos for the upwardly-mobile or simply how to stage your home for sale. You can do it for free on MailChimp and it can help you reach a large number of people in a short amount of time.
You will inevitably put it in your phone anyways but there’s something memorable about having them write it down for you.
You can also have people give you endorsements and testimonials that are completely legit as they link back to a real person’s profile. That way when they retire you may be on the shortlist for their referrals or client rolodex. Here are some ideas to bring new clients into your business, show your loyal ones they are loved and appreciated and up your average sales ticket. Pop their offer on your salon website and salon social media, then ask them to return the compliment. Google and Facebook constantly change the rules, which affects how many people your marketing messages reach.
Buy your chocolates now while the shops are selling the Christmas stock off at bargain basement prices.
I’ve included some suitable quotes in my free Cheat Sheet which will work well on your Facebook. It feels less hard-sell to be asked to give someone a chance to save money, rather than be asked to recommend. Please try again later.Please provide a valid email address.Thank you, your sign-up request was successful! Then market the heck out of it on social media (consider paying for Facebook advertising) and other platforms.
Agree to donate a % of every sale to that charity, and then put that on your website, business card and all your marketing materials. Be prepared that they may charge you for the column, but we promise it is money better spent than yet another ad in the real estate section.
Ask them to put a link on their website to your website and announce the partnership on their Facebook page.

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