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Augmented Reality firm Blippar has closed a $54m (?39m) Series D funding round led by Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia. The funding, which also includes money from Blippar’s existing investor base, will be used to expand its engineering team in San Francisco, grow its presence in the education sector and invest in user acquisition. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits.
More than 200 marketers, media partners and supporters saw 18 winners from as many categories grace the stage at the Sime Darby Convention Centre together with major media players in attendance. Product of The Year Malaysia is the result of a partnership announced last year between Product of the Year International and Sledgehammer Communications’ MARKETING magazine, via POY Asia Sdn Bhd, with rights to run the same concept show in Singapore and Indonesia next.
The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 26 years ago, with the awareness of the need for a robust mechanism to allow consumers to be well informed about new and innovative products.


This year, 18 category winners were voted by 2,000 consumers through an extensive survey conducted by Nielsen Malaysia across sectors including F&B, personal care products, household appliances, financial services, baby products, FMCG brands and many more.
Starting July 2014, consumers across Malaysia will now be able to shop through the overcrowded supermarket shelves and recognise the winners of innovation by looking for the honorary red “Product of the Year” seal, which will be on packaging, advertising and in-store displays. Malaysia, Singapore and Indonesia are the newest territories to be added to this list, following the thriving potential in Asia.
The Product of the Year concept is not about creativity, media, branding, campaigns or marketing effectiveness.
All major brand players in the world, from P&G and Unilever to Nestle, GSK, Kimberly-Clark and Reckitt Benckiser have been recognized with POY accolades and branded themselves using the universal POY logo on their winning products across retail outlets around the world.
The Product of the Year Malaysia is supported by Agensi Inovasi Malaysia, Branding Association of Malaysia, Malaysian Retailers Association, Institute of Marketing Malaysia, The Redberry Group, Media Prima Group, Astro Media Group, The Star, Moving Walls, Katchi, RUP Sdn Bhd, Amphibia Digital, GO Communications, The Edge, Big Tree, KiniBiz, SME magazine, MARKETING magazine, theSun, Sin Chew Media Corporation and major retail chains nationwide.


The region’s excellence in product innovation will now be based in Malaysia,” says Mr Harmandar Singh, Director of Product of the Year Asia Sdn Bhd. Globally, Product of the Year is the largest consumer product award that rewards innovation and voted on by consumers. Now that we have been appointed to handle Malaysia, Singapore and Indonesia it’s a great boost for our regional consumer research team,” adds Mr Richard Hall, Managing Director of Nielsen Malaysia.
It has been around for over 26 years across 40 countries and celebrates new products and innovation.



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