Marketing management chapter wise notes,making music video using powerpoint,software engineering quality management ppt - PDF Review

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Clipping is a handy way to collect and organize the most important slides from a presentation. SlideShare verwendet Cookies, um die Funktionalitat und Leistungsfahigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Presentation on theme: "Global Marketing Management, 5e Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc. Introduction ? Exporting is the most popular way for many companies to become international. Exhibit 16-1: Major Types of Trading Companies and Their Countries of Origin Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc. Exhibit 16-2: Comparison of Direct and Indirect Exporting Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc.
Download "Global Marketing Management, 5e Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc. Chapter 17Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 17 Export and Import Management. Chapter 17Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition. Wenn Sie diese Webseite weiter besuchen, erklaren Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden.


Organizing for Exports ? Research for Exports: First use available secondary data to research potential markets. Organizing for Exports ? It is also noted that export research for markets such as China and the Commonwealth of Independent States must still be done largely in the field, because very little prior data exist, and even when available, they are often not reliable. Indirect Exporting ? Indirect exporting involves the use of independent middlemen to market the firm’s products overseas. Direct Exporting ? Direct exporting occurs when a manufacturer or exporter sells directly to an importer or buyer located in a foreign market (Exhibit 16-2).
Mechanics of Exporting ? Export Transactions ? The terms of sale ? Monitoring the transportation and delivery of the goods to the assigned party ? Shipping and obtaining the bill of lading Bill of lading A straight bill of lading A shipper’s order bill of lading ? Commercial invoice ? Freight forwarders Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc. Mechanics of Exporting ? Terms of Shipment and Sale ? INCOTERMS 2000 (International Commercial Terms) ? Terms of Shipment (Exhibit 16-4): Ex-Works (EXW) at the point of origin Free Alongside Ship (FAS) Free on Board (FOB) Cost and Freight (CFR) Carriage Paid To (CPT) Cost, Insurance and Freight (CIF) Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc.
Role of the Government in Promoting Exports ? Export promotion activities generally comprise: 1. Role of the Government in Promoting Exports ? American Export Trading Company ? The Export Trading Company Act of 1982 ? Export Regulations ? The Trade Act of 1974 ? The Foreign Corrupt Practices Act (FCPA) of 1977 ? COCOM (Coordinating Committee for Multilateral Exports) ? U.S. Managing Imports – the Other Side of the Coin ? For organizations in the United States, importing is considerably easier than for most firms in the rest of the world. Mechanics of Importing ? Steps in Importing ? Finding a bank that either has a branch in the exporter’s country or has a correspondent bank ? Establishing a letter of credit with the bank ? Deciding on the mode of transfer of goods from exporter to importer ? Checking compliance with national laws of the importing country ? Making allowances for foreign exchange fluctuations ? Fixing liability of payment of import transactions and warehousing Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc. Mechanics of Importing ? Import Documents and Delivery ? Entry documents filed by the consignee: The bill of lading Customs form 7533 Customs form 3461 Packing list Commercial invoice Also accompanied by evidence that a bond is posted with customs to cover any potential duties, penalties, and taxes ? For Special Permit for Immediate Delivery, use Customs form 3461 for fast release after arrival.


Mechanics of Importing ? Import Duties in the United States ? Ad valorem duty ? Specific duty ? Compound duty ? Antidumping import duty ? Countervailing duty ? Duty drawback: Direct identification drawback Substitution drawback All countries have procedures allowing for the temporary of goods across their borders.
Gray Markets ? How to Combat Gray Market Activity (See Exhibit 16-7.) ? Reactive Strategies Strategic Confrontation Participation Price cutting Supply interference Promotion of gray market product limitations Collaboration Acquisitions Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc. Antitrust Laws ? Tariffs and local laws of foreign governments which may include: tariffs, local laws relating to product standards and classification, and taxes.
Need recognition and problem formulation (triggered by competition and unavailability) Stage 2. Price differentials among various markets must be great enough to provide the basic motivation for gray marketers. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Search (guided by country characteristics, vendor characteristics, and information sources) Stage 3. Such price differences arise for various reasons: Currency fluctuations Differences in market demand Legal differences Opportunistic behavior Segmentation strategy The WWW’s information transparency Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc.
Choice (vendors evaluation and selection) Chapter 16Copyright (c) 2009 John Wiley & Sons, Inc.



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